Snapshots of Food Industry News
Parag Milk Foods expands its beverage segment
Parag Milk Foods recently launched ‘Slurp,’ a mango milk fruit juice. The launch of the new beverage is in keeping with its aim to become the largest FMCG organisation. Slurp is made with alphonso mango and milk and the 200ml pack is priced at Rs.20. After the launch of their buttermilk two years ago the dairy products maker has now come out Slurp. The product will be available in Mumbai, Chennai and Kanpur first before moving across the country. The company could also export the tetra pack based Slurp to Singapore, Hong Kong and the Middle East.
The domestic fruit drink market is valued at over Rs.10 crores and the juice segment alone accounts for three quarters of the share. The Mumbai based company has two manufacturing facilities at Manchar, Pune and the other at Palamaner Chittoor district of Andhra Pradesh. The company makes several dairy products like yoghurt, cheese and ghee besides making fresh milk and will also focus on the health and nutrition segments in future.
Modern Food eyes bakery acquisitions to take revenue to Rs.1000 crores
Modern Food Enterprises is looking to acquire local bakeries with a strong presence and a turnover of at least Rs.100 crore. The aim of the acquisitions is to help make revenues of Rs.1000 crores by fiscal 2021. To drive growth the iconic bread brand is also looking to launch new products in the non-bread segment in the coming six months. The products likely to be launched include cakes, rusks, and chapattis. Some of the new products have already been launched in certain markets in Tamil Nadu and in the coming months they are likely to be launched in other southern markets.
In the North and West India the company will expand by tying up with third party manufacturers or through franchise agreements. It already has around 20 such manufacturing third parties and franchisees. Modern Foods has six of its own manufacturing plants of which four are in the South, one in Mumbai and one in Kolkata. The company is also planning to add another 20,000 retail outlets to take the total to one lakh outlets. Overall, Modern Foods is anticipating a 25% growth in revenues by FY2021.Modern Foods has been rebranded and also has a new logo.
PepsiCo forays into the dairy market with Quaker Oats packaged milk
PepsiCo has stated that they will be extending their Quaker oats brand to packaged milk. The new product is a value added grain-based, fibre-fortified dairy beverage and would be available in cartons. The product is called Quaker Oats Plus Milk and Sachin Tendulkar is not only endorsing it but has also ‘co-created’ it. Sachin’s insights about healthy mornings and the importance of imbibing the right amount of nutrition for energy throughout the day helped to make the product. The product is aimed at millennial and young Indian consumers that are time pressed. It will address the nutrition needs of this segment of consumers. Quaker Oats Plus Milk is one of the products that PepsiCo has introduced with the aim of transforming its nutrition portfolio and is also in keeping with PepsiCo’s goal of performance with purpose.
Barbeque Pride opens second restaurant in Hyderabad
Barbeque Pride opened a second outlet at Hyderabad’s Jubilee Hills. The 130 seat restaurant offers live barbeque featuring a host of meats and vegetarian options along with pizza and dosa stations. The food is prepared in front of customers who can customise it according to taste. The menu boasts of 100 dishes in the main course which include Chinese cuisine and Indian dishes like Bommidayala Pulusu and spicy crab curry besides Italian fare comprising of lasagne and pasta.
The unique Mongolian Special Wish Grill serves meats such as that of octopus, squid, rabbit and emu. There is a huge selection of desserts including stone ice cream while candy and softy are likely to find favour with children. The restaurant offers a reserved area for larger groups or customers who wish to have a private dining experience. The restaurant will also celebrate its patrons’ special occasions with a complimentary cake.
Marico enters premium edible oil category with the launch of Saffola Aura
Marico has launched Saffola Aura, a new sub brand under its marquee brand Saffola. Saffola Aura also marks Marico’s entry into the super-premium edible oils category. The company is planning to have a 360 degree communication campaign through TV, print and digital media with the aim of driving awareness among the target audience. Saffola Aura has a unique blend of 80 per cent olive oil and 20 per cent flaxseed oil. It is available in two variants extra virgin for salads and dips, and refined for everyday cooking.
The 600 crore super premium category of edible oil is growing at almost 25 per cent. Marico did not have a presence in this category but with Super Aura it has the opportunity to do sizeable business. There is a growing need for healthy options among the health conscious consumers and Marico has launched Saffola Aura just to target the health conscious Indian consumer. Olive oil does not contain Omega 3, a well-known healthy heart ingredient; therefore Saffola Aura has been blended with flaxseed oil to get the benefits of Omega 3 as well as antioxidants from olive oil.
Classic Coffees launches a new range of blends
Classic Coffees, a speciality coffee company, has launched a new range of blends in the gourmet coffee category. The first of its kind initiative has created blends that can be served at different times of the day. Blaze is best suited for mornings. It is a heavy–bodied coffee that can kick start your morning with a rich mouth feel, nutty fragrance and a bitter but pleasant after taste. Matinee is the afternoon blend that has a mix of spice and sweet citrus and mild berry. This pick-me-up brew is light and has a smooth mouth feel. Sundowner is for evening with its hint of sweet milk chocolate, rich mouth feel, which creates a mild aftertaste to act as precursor to dinner. Afterhours is a night blend which is soothing and helps to wind down. The mellow flavoured brew has hints of spice and pleasant citrus taste to create a smooth body. The first three blends are all 100% Arabica. Afterhours uses Arabica Plantation AA beans. Classic Coffees are available in diverse formats, including roast and ground and beans forms, at leading gourmet and premium retail outlets.
Chaayos to scale up its presence by opening new outlets
Home-grown tea cafe chain Chaayos is looking to scale up its presence in its present hub in Mumbai and Delhi. Chaayos currently runs 31 outlets across Delhi-NCR and Mumbai. The expansion plan includes opening about 20-30 outlets in the next few months in Mumbai, but will also look to expand into Pune, Gujarat, Goa, Chandigarh, Jaipur, and highways around NCR this year.
Chayoos has big hopes from its delivery business too as it is growing rapidly at almost 20 per cent month on month. They no longer use third party deliveries but do them on their own as they can deliver better custom experience which third parties were not able to deliver.