Snapshots of Food Industry News
Manpasand Beverages and Parle G Have Exclusive Tie Up
Through an exclusive tie up Parle Products and Manpasand Beverages will provide access to their flagship products Parle G biscuits and Mango Sip beverage in their outlets. The two companies will also promote their brands so they have a larger share in the confectionery, snack, biscuit and beverage markets. As part of the tie up, Manpasand has introduced new packaging for their Mango Sip and Mango Sip Gold brand of beverages. Also Parle G biscuit and wafer packs will be offered with Mango Sip’s various stock-keeping units (SKUs). Manpasand Beverages will have access to 4.5 million outlets across India. On the other hand Parle will be able to take advantage of Manpasand’s strong distribution network in the rural and semi-urban markets.
Manpasand will also be introducing innovative beverages for the masses, which will be affordable and nutritious. Manpasand has selected Parle G as a natural partner as it has diversified products that cater to all sections of consumers and also have a strong distribution network pan India. As part of the pilot the juice maker, has already roped in two lakh outlets of Parle G in eastern India. The response so far has been well received and consumers have welcomed the affordable combo pack of Mango Sip and Parle G wafers and biscuits. Manpasand feels that this will create a new kind of synergy in the FMCG sector and push growth for both companies. Parle G sees this as an opportunity that will give a fillip to their commitment to provide tasty and healthy food to consumers.
Coca-Cola Launches Minute Maid Pulpy Santra
Following on the footsteps of Minute Maid Pulpy Mosambi, Coca-Cola has now introduced Minute Maid Pulpy Santra. This product has been made with locally grown oranges from Maharashtra and Madhya Pradesh. The launch of this variant is in keeping with Coca- Cola’s fruit circular economy which intends to use Indian fruits in its beverages. The wholesome new drink will be available in a ready-to-serve 400ml pack. Coca-Cola India and bottling company Hindustan Coca-Cola Beverages are working with four lakh farmers and training many of them on innovative and effective ways of practicing horticulture to realise PM Modi’s vision of doubling farmers’ incomes by 2022.
The Coca-Cola Company and partners in India will contribute $1.7 billion for the fruit circular economy over the next five years. Out of this $900 million will go towards the procurement of processed fruit pulp and fruit concentrate and the rest will be invested for infrastructure like manufacturing lines, juice bottling infrastructure, fruit processing plants and equipment, and agricultural interventions. Currently, Coca-Cola beverages are sold in over 26 lakh outlets in India and the company will leverage this vast distribution network for their juice-based drinks for easy consumer access. An estimated two lakh farmers will benefit from this five-year roadmap, in which 2.10 million tonne of fruit is likely to be processed. The company has also drawn up a marketing plan with proposition to gulp the pulp and which invites consumers to try out the grown in India, made in India juice drink.
Nestle India Launches Maggi Nutri-licious Noodles
Nestlé India has launched Maggi Nutri-licious noodles in four variants – Atta Masala, Atta Mexicana, Oats Masala and Oats Herbs and Spices. These nutritious and delicious flavoured variants are in line with Maggi’s new initiative – Maggi Simply Good. Magi-Nutri-licious has a focus on breakfast and meal occasions that provide quality and health. As the name suggests, Maggi Nutri-licious noodles range is all about nutrition and made for consumers that would like to see more protein and fibre and so the noodles are made with healthy grains like oats and atta. The iconic brand is all for support to home cooking with healthier options. The noodles are, therefore, micronutrient fortified and do not compromise on taste but use simple ingredients and reduce sodium intake. The new Maggi Nutri-licious range comes with the company’s commitment to health and wellness.
Patanjali to Launch ‘Divya Jal’ Packaged Drinking Water
Patanjali Ayurved Ltd. is all set to introduce its packaged drinking water under the brand name ‘Divya Jal’. The yoga Guru Baba Ramdev’s goal is to provide a healthy and economically prized product for all consumer classes. The company states that they mean to provide pure, secure, healthy and economical product so that every section of the society is able to purchase clean drinking water. It has come to light that ‘Divya Jal’ will be supplied majorly at weddings and other functions. The company has also stated that they intend to curb environmental pollution and so the packaging will be a priority as safety of the environment is a concern for Patanjali.
Patanjali’s plants at Haridwar and Lucknow have been bottling drinking water under Patanjali Ayurved’s sister concern Patanjali Gramodyog, but was not being sold in the market. The bottling of ‘Divya Jal’ will begin soon at these plants. ‘Divya Jal, will be sourced from the foothills of the Himalayas and is all set to enter the markets of North India by Diwali. Within six months the product will be available pan India but the company has not yet disclosed the pricing. Packaged Himalayan drinking water will be one more product added to the ever-increasing list of products launched by Patanjali Ayurved Limited.