Snapshots of Food Industry News
Dabur Products to go Global with Amazon
FMCG Company, Dabur has partnered with Amazon to sell its range of herbal and ayurvedic products in the US, Canada and Mexican markets. The partnership will enable Amazon Global Selling Program to sell 30 Dabur products such as Vatika hair oil, Meswak toothpaste and Chyawanprash to the consumers in these countries. In the next six months Dabur is likely to add another 80 new products on the site to be sold across international markets. Amazon Global Selling Program was launched in 2015 and it facilitates Indian manufacturers to sell their products to consumers across the globe. At present 26,000 Indian manufacturers are enrolled in this programme and they offer more than 70 million products for the global audience.
‘Cafe on wheels’ to Launch in Five Locations in India
Organic coffee chain from Sweden Wheelys will launch their first five outlets in India soon. This is a first of its kind ‘Cafe on wheels’ coffee service that offers healthier food and beverage options as compared to the chemically treated food products. They call themselves “different” from other coffee outlets as they offer 100 percent organic coffee and drinks. After the initial launch the coffee chain is looking to launch five outlets every month. They intend to have 100 outlets running by the end of 2018.
Café on Wheels have stated that they will provide consumers healthier foods options rather than burger and fries. They have on their menu different flavoured waffles, waffle infused shakes, homemade cookies and cold pressed fruit juices. They say they have even added a healthy touch to local fare like offering wheat momos and baked foods in place of fried foods. In the last two years Wheelys has expanded into 40 countries and they pin their success on their healthy product range and low franchise rates.
Wonderchef in Expansion Mode
Sanjeev Kapoor’s Kitchenware and appliances company Wonderchef has recently received two rounds of funding from Zurich-headquartered investment firm Capvent and French Group Labruyere Eberle. Promoted by the celebrity chef along with entrepreneur Ravi Saxena, Wonderchef has planned to open 100 outlets as part of its retail expansion. Presently it has seven exclusive brand outlets in the country besides its omni-channel presence across 5,000 retail outlets. The Rs.200 crore company has also opened its first store in Gurugram as a flagship store for its expansion into north Indian market.
Godrej Nature’s Basket Redefines Strategy
Godrej Nature’s Basket (GNB) is India’s pioneering food chain and to enhance consumer food retailing experience they have launched a transformation strategy. The company sees huge potential in their recently launched “Daily Food Delights” which is an expression of this transformation. This will redefine GNB as the go-to place for the customer’s for their daily food needs. GNB is now geared towards being a first rate neighbourhood store for both special and daily food needs of consumers.
The transformation strategy has been launched with the aim to accelerate growth through sustainable and innovative manner. The key development areas include strengthening a robust world-class supply chain, creating enduring customer experiences, training employees and leveraging tech capabilities for enhanced retail processes. GNB continues to be an iconic brand and “Daily Food Delights” is intended to manifest across various levels as a more wholesome experience for customers. The idea here is to focus on specific categories which will accelerate the growth story like the ’fresh’ category identified by GNB. Fresh already contributes to over 40% revenues and is expected to increase to 50 percent by FY18.
First Modern Meat Retail Company Fipola Launched in Chennai
Termed as India’s first modern meat retail company for fresh and hygienic proteins, Fipola was recently launched in Chennai recently. The stores will open in September and will be one of a kind in meat retailing and will offer the finest quality selection of chicken, mutton and seafood. The protein-driven products will be of the highest quality and Fipola will ensure safety standards throughout the supply chain, including selection of suppliers, raw materials and ingredients. Fipola will provide food products that conform to Hazard Analysis and Critical Control Points (HACCP), Food Safety and Standards Authority of India (FSSAI) and International Organisation for Standardisation (ISO) certification as well as Halal. The products will also be free from antibiotics, hormones and pesticides.
Fipola’s modern meat retail stores will not only provide a wide range of products and services at reasonable prices but will also provide an odour-free and hygienic retail environment for shoppers including women. The butchers will be certified and trained and will customise, cut and pack meat products in front of customers for complete transparency. Fipola stores will be launched at Chennai [at Anna Nagar, East Coast Road (ECR) and Old Mahabalipuram Road (OMR)]. Eight depots will ensure timely delivery to customers. Fipola will also use an e-commerce platform for online orders and a call centre for doorstep based delivery.
Amazon to Add Olo to their Restaurant Delivery Service
E-commerce giant Amazon is to partner online ordering platform Olo to give a boost to Amazon’s Restaurants delivery service. Under the partnership clause, the restaurants that use Olo will be entitled to list their menus on Amazon Restaurants. While the restaurants would prepare orders, Amazon would have it delivered to the customers. About 200 restaurant chains use the Olo platform and Amazon is happy to deliver more burritos and hamburgers to people’s doorstep. Amazon has taken this step to give people an alternative way of buying food.