There is a growing concern of micronutrient deficiencies in India and this can be combated in a cost-effective manner, through a scientifically proven, globally recognised strategy -Food Fortification. It is recognised that the most effective way to deliver key micronutrients like Vitamin A and D to the population is to fortify milk. To encourage fortification […]
Major wheat brands enthusiastic about fortification of Wheat Flour
After a series of meetings convened by the FSSAI in the past two months all major wheat flour brands and millers have agreed to fortify wheat with iron, folic acid and Vitamin B-12. Market leaders like ITC, General Mills (Aashirwaad), Hindustan Unilever (Pillsbury), Patanjali, and Cargill (Nature Fresh) have all agreed to fortify their flagship […]