Snapshots of Food Industry News
Manpasand Beverages launches new coconut drink
Manpasand Beverages Limited has announced its new coconut drink segment the Coco Sip brand. This is a new coconut water drink that is100 percent natural. It will be available in 200ml PET bottles and is aimed at the health conscious consumer. In India coconut water segment is largely unorganised and Manpasand feel that this is the right time to tap into this market with their packaged brand. Consumers are looking for alternatives to unhealthy beverages and demand could grow as besides being natural, coconut water is also nutritious.
India is the third largest producer of coconuts in the world as we have a huge coastline spanning over 7000kms. While packaged drinking water is just beginning to get marketed in India but in the developed countries there is a huge demand for the natural drink. In 2015 more than 700 million litres of coconut water was consumed worldwide. The company feels that the urban markets are ripe for branded coconut drinks. They will make Coco Sip available through 1000 modern retail outlets and also plan to deliver Coco Sip to consumer’s doorsteps through an e-commerce platform. After Mango Sip, Fruits Up, Coco Sip is Manpasand’s third niche beverage.
Increasing demand for milk has prompted BAMUL to set up new processing plant
Since the demand for milk is going up by almost eight percent the Bengaluru based Bangalore Cooperative Milk Union is investing Rs.426 crore in a new processing facility at Kanakpura, which is 60 kms from Bengaluru. The modern facility is likely to come up in the next 18 months and will process milk and make other dairy products like paneer, cheese and more. Since there is an influx of milk to the city from other districts the new facility is required to process the influx. BAMUL will also be opening 1000 Nandini stalls. Almost 2.2 million litres of milk and 64 products are sold under the Nandini brand.
The Karnataka Cooperative Producer’s Federation (KMF) feels that they can easily expand their market by another five percent. Since the incentive on milk has been increased by the government, milk procurement has been growing by more than 12 percent in the state. KMF’s ultrahigh temperature (UHT) milk has been growing at 16 percent and LMF will increase production in this category by converting surplus milk into UHT as this is sold in Singapore, Andhra Pradesh, Goa and even J&K.
Mother Dairy expects a turnover to touch Rs.10,000 crore in next three years
The rising demand for milk and milk products and processed fruits and vegetables will enable Mother Dairy to have a turnover of Rs.10, 000 crore in the next three years. Mother Dairy is the leading milk supplier in Delhi and provides 30 lakh litres of milk in NCR. Last year the dairy had a turnover of Rs.7, 186 and three fourths of that has come from the dairy business.
Mother Dairy is also planning to expand its market base and to achieve that it is establishing a 25,000 tonnes per year integrated food and vegetable processing plant in Ranchi that is likely to cost Rs.75 crores. The freezing line in this enterprise will have the capacity of 5000 tonnes which will majorly include peas. The pulp and concentrate line will have capacity of 20,000 tonnes per annum of finished products and will include tomato processing, mango and other fruits. It is also looking for markets to expand its dairy and milk business.
Swiggy becomes a leading delivery platform
In April, Swiggy delivered one million orders in one month. They have a network of 6,300 restaurants in Bangalore, Mumbai, Delhi, Hyderabad, Gurgaon, Pune, Kolkata and Chennai. The company has been able deliver an average of 35,000 orders per day and is growing at 25 percent per month and that is why they have reached the one million milestone order. The company has its own food delivery personnel and has the best delivery timeline of 37 minutes. The company has been able to garner customer loyalty as most customers order 4 to 6 times a month. Swiggy has been able to reach the one million order milestone because they offer a wide choice that includes heritage eateries, experimental cuisines and quick service restaurants. Even conservative cities like Chennai and Kolkata are warming up to the online ordering platform and home delivery concept. Major growth is in cities like Pune, Mumbai and the NCR.
IRCTC partners with ZoopIndia to serve delicious food on trains
ZoopIndia has been appointed by Indian Railway Catering and Tourism Cooperation (IRCTC) to cater to food orders on Indian trains. The start-up allows passengers to choose from a wide range of food options. ZoopIndia is all set to revolutionise food catering on trains so that the passengers have a good food experience. ZoopIndia uses a state of the art in house technology and IT systems which enable passengers to make their choice of food. They can select Veg or Non-Veg Thalis, South Indian, Chinese Cuisines and a delightful collection of snacks and fast food options. This aspect helps to make long journeys more convenient. Indian railways will be able to reach the next level of food deliver partnering with ZoopIndia and to modernise food delivery on trains. ZoopIndia has already crossed the level of serving 10,000 meals per month across different rail routes in over 100 railway stations. The start-up has set a target of serving 5000 meals a day.