Snapshots of Food Industry News
Wai Wai noodles to open noodle bar restaurants in India
Nepal’s CG Foods that make the popular Wai Wai noodles plan to open quick service restaurants in India in the next five years and will make an investment of Rs.250 crores. CG Corp Global plans to open 1500 noodle bars globally called Wai Wai City. In India they will partner with Franchise India to open these noodle bars. The company has not specified the number of outlets it will open in India in the new format. However, they intend to establish the noodles bars in various formats including food courts, kiosks, standalone outlets and even highway outlets. Wai Wai has opened a new manufacturing plant in Serbia and so the total manufacturing units, across the globe have reached the count of 15, out of which eight are in India alone.
Silk Route restaurant makes an entry into Delhi
Silk Route the authentic Chinese restaurant will be opening their first outlet in Delhi in Vasant Kunj. The name Silk Route is inspired by the ancient Sino-India silk trade route and is the brainchild of Yi Ti Hospitality owners. To maintain authentic Chinese flavours the company has got on board Chef Li Xialolong all the way from China. Other specialist chefs include Chef Lu Khai Min also from China and Chef Sadaf Hussain from India of Master Chef fame. These chefs work out the recipes in a way that incorporates the most transcendental food of the bygone era. Everything from the selection of the crockery to the presentation will delight customers as it transforms them to the era of the ancient silk trade route. Chef Li Xialolong is excited about the venture as this is the first time he has ventured out of China.
Future Group launches baking brand WhisQ
Future Group has launched the country’s first one-stop baking brand, WhisQ. WhisQ integrates the finest German technology with the baking expertise of ace celebrity baking chef, Pooja Dhingra. The company feels that since Indian’s are experimenting with baking they will be able to find a quality solution for their baking needs with the single product range.
WhisQ has a range of beautiful baking pans in varied shapes to make tiered cakes, muffins, dainty fairy cakes, tarts, also cheerful cookie cutters and animal moulds. As a home baker it sometimes becomes difficult to source the tools and equipment. WhisQ aims to address this very gap to make the home baking experience delightful. WhisQ products are available in a price range starting from Rs.250 to Rs,2,800.
Export of spices from India grow both in value and volume
The Spice Board of India has stated that spice exports from India in the first half of fiscal 2016-17 grew both in value and volume. The statement points to the fact that there has been an increase in the shipments of chilli, nutmeg, mace, cumin and garlic. These have helped to register an increase of five per cent in volume to 4,37,360 tonnes during April-September 2016, compared to 4,14,780 tonnes in the first half of the previous fiscal.
In terms of value, exports have registered a seven per cent growth to touch Rs. 8,415.97 crore. Chilli became the most exported spice during this period while the exports of garlic added substantially to the growth as there was an increase of 55 percent. The export of nutmeg and mace grew by 81 per cent in quantity as compared to last year and saw a 69 per cent increase in value. Cumin exports rose by 49 percent as compared to the same period in the previous year.
Mondelez India launches premium Cadbury Dairy Milk Silk Oreo
Mondelez India launched Cadbury Dairy Milk Silk Oreo which is an innovative product in the premium chocolate category. It will first be available for preview at Big Bazaar and Paytm and later through traditional trade and modern stores in early January 2017. This format of Cadbury dairy milk is popular with consumers in the international markets and globally-successful. Indian consumers have begun to demand unique formats and since Mondelez has global leadership in chocolates they can identify and bring to India some of their leading brands. By launching Cadbury Dairy Silk Oreo in India, the company aims to further seize the growing opportunity in this category.
Cadbury Dairy Milk Silk Oreo is unique because of its smooth, creamy silk feel on the outside and crunchy Oreo cookie and vanilla cream on the inside. The eat experience is delightful as the chocolate melts in your mouth but provides the much loved crunchy experience. It is priced at Rs.75 and Rs.170. Mondelez India is excited about the next five years as India’s chocolate market is poised for fastest growth in the world. The launch of Cadbury Dairy Milk Silk Oreo will be supported by a 360-degree communication campaign. It has been designed keeping the experience of ‘silk’ and ‘crunchy’ that come together in the product. It will have a new TV commercial, digital campaigns and strong in-store visibility.
India’s Uflex provides packaging solutions for US based Whole Foods Market
Uflex, one of India’s largest end-to-end flexible packaging companies will provide special packaging solutions for American grocery store, Whole Foods Market. Whole Foods Market was having problems with the present packaging of their tortilla chips, which was not being able to keep their tortilla chips safe (as the packets tended to rupture) and neither was the sealant effective in keeping away moisture and oxygen. This had reduced the shelf life of the chips to just about three weeks. Keeping these issues in mind Uflex has designed three layered, 12.5 micron coated polyester / 18 micron BOPP (both sides treated) / 35 micron polyethylene packaging structure as a 3D flat bottom pouch. To impart a paper like organic look, special registered matte coating was applied on the glossy polyester film.
During the Christmas season Uflex dispatched 1 million new pouches to the co-packer by air. The new pouches are now on the retail shelves. The revamped packaging for Tortilla Chips did not require any new or specialized filling and sealing line at the co-packer’s end. Moreover it helped to increase the shelf life of Tortilla chips to 90 days. Since then Uflex India has received more enquiries from Tortilla and other snacks brands in the United States that are still using conventional paper packaging. The company is hopeful of more business transactions fructifying in the near future.