Snapshots of Food Industry News
Britannia to penetrate the premium cookie market with Good Day Wonderfulls
Britannia Industries have launched Good Day Wonderfulls to strengthen their presence in the premium cookie market, which is pegged at Rs.4000 crores. Good Day is the Biscuit Maker’s largest brand with revenues of Rs.2600 crores. Good Day offers cashew, butter, choco-chips as also Good Day Chunkies. Britannia holds a 30% share in the Indian cookie market but would like to increase its presence.
Cookies are emerging as one of the fastest growing categories with a rise in middle class incomes and Britannia is offering competition to rivals ITC, Parle and Unibic. The mid-premium cookie segment has grown by almost 23 percent in the previous year, which is an indication of consumer preference for the more indulgent cookie variety, newer formats and rich taste. Wonderfulls are likely to first roll out in the south and will be available at Rs.10 for 30 grams and Rs.25 for 75 grams.
Coca Cola aims to increase fruit sourcing for its juices and juice drinks
Coca Cola is looking to procure more fruit sources for its various fruit based beverages and aerated drinks. Coca Cola would like to increase production of its fruit juices like Maaza and so intends to source more mangoes directly at the farm gate level. Presently Coca-Cola procures almost 2 lakh metric tonnes of fruit but as part of it ‘fruit circular economy’ it is looking for more fruit sources. As a carbonated beverage maker, Coca Cola has also initiated a number of aerated beverage options that contain more natural fruit juice on Prime Minister Modi’s behest. Coca Cola has already launched Fanta Fruity Orange and Fanta Green Mango which contain 5 to 10 percent fruit juice.
Coca Cola has initiated the Fruit Circular Economy with the aim of creating a positive impact on Indian agriculture, particularly horticulture. This initiative will cause an increase in the local procurement of fruit and along with other farm interventions is likely to impact farmers positively. With the aim to see this initiative through, Coca-Cola has appointed Asim Parekh as Vice-president of the ‘Fruit Circular Economy’ in India and South West Asia. Parekh has the clear cut role of formulating drivers that will connect the end-to-end value change from the farm to retail.
Yakult Danone launches probiotic drink in Goa
Yakult Danone India has expanded into Goa with the launch of their probiotic health drink in the state. Yakult was launched in 2008 and already has a big presence in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Lucknow, Kanpur, Jaipur and Chandigarh. Since all these markets have responded positively to the health drink, the company has decided to launch its product in Goa.
The health drink was first launched in 1935 and has since grown into a huge market. In Japan Yakult is a household name, where people of all ages have made the probiotic drink a part of their daily diet. Indian consumers are also becoming more health conscious and are opting for products that fulfil their health goals. It is also a fact that a number of Indians are struggling with lifestyle diseases so there is an urgent need to find solutions. Yakult Danone India has roped in actor, Shilpa Shetty Kundra as brand ambassador, so that people can be more aware of the idea of a probiotic drink for a healthy life.
Rajasthan to market their oranges under the brand ‘Raj Santara’
The Rajasthan horticulture department will soon market oranges, grown in Rajasthan, under the brand name ‘Raj Santara’. It is the Kota division that will be contributing as much as 98% of the State’s produce of oranges especially of the Nagpur variety. Orchard management for the cultivation of these fruits is based on Israeli technology like mulch, drip and ridge bed system for irrigation.
The Centre of Excellence (CoE) for Citrus Fruits at Nanta, near Kota, in Rajasthan is currently working to develop as many as 24 varieties of citrus fruits. Among the 24 varieties, the more known varieties are Clementine, Michale Daisy, Kinnow, Nagpur Mandarin, Nagpur Seedless and Jaffa among others. The Kota Centre has to a large extent achieved its goal of producing disease free and high-quality orange plants also. The Centre is also working to promote mechanisation in orchard operations.