Snapshots of Food Industry News
Mondelez India introduces Cadbury 5Star 3D Premium Chocolate
Mondelez India has introduced an innovative Cadbury 5Star 3D premium chocolate that is a crunchy, chewy and chocolate bar. Mondelez considers the 5Star one of their strongest brands in India and has been revamped successfully a few times. The introduction of new 5Star 3D is being seen as an exciting milestone and comes close on the heels of the Cadbury Fuse brand. The new 5Star has an exalted taste and Mondelez is hopeful that it will strengthen their market leadership.
Cadbury 5Star is Mondelez India’s legacy brand in the countline segment and has been a favorite in India for almost five decades. The quirky characters of Ramesh and Suresh have helped to market this premium chocolate category. Cadbury 5Star 3D with its distinctive purple and golden packaging is priced at Rs.30 for a 45g pack. The premium chocolate will first be available at Big Bazaar stores before entering the modern and traditional trade outlets.
Cafe Coffee Day Launches New Menu Coffee Day Square
Café Coffee Day has launched a new menu Coffee Day Square. This menu offers alternate brewing and cooking techniques, international cuisines, and standard presentation and a tempting selection of wellness and indulgent food and beverage options. It is almost a global culinary tour and reflects the current trend in international flavors. Coffee Day Square pairs dishes and beverages and caters to every taste. In the wellness category, they offer beverages like Avanade and Zesty Coconut Mandarin and infusions like Tranquil Twist and Purple Berry Blast which contain ingredients like avocado, sea buckthorn, chamomile and more.
Known for its coffee experience with single origin coffees, the new beverages on the Coffee Day Square menu bring three alternate brewing techniques and each method profiles a particular taste. They offer Siphon, the French press and pour over, Espresso Express which is a shot of espresso with a flavor of rum and tequila topped with milk foam and Smoke-it-up cold brew which is a Mandarin-flavoured cold brew which comes in a blanket of smoke in the Cold Coffee Extravaganza category. Consumers can opt to relax with morning coffee, have breakfast, lunch or dine out on signature meals or a selection of sweet treats hot sips or cold brews.
Haldiram RegainsTop Spot as India’s Largest Snack Company
Haldiram has surpassed PepsiCo in sales and has regained the top spot after almost two decades. The trend shows that consumer preference is turning towards Indian packaged namkeens as opposed to western snack preferences like potato chips. Haldiram has posted sales of Rs.4, 224.8 crores in the year ended September as compared to PepsiCo’s Rs.3, 990 according to the Nielsen data. Despite a sharp increase in raw materials like nuts they were able to maintain their prices and gained the share of existing players as well as the unorganized segment as the price differential narrowed down.
Indian consumers have begun to see Indian snacks as being healthier than chips. Branded namkeen varieties like dal, chirva, bhujia, and nuts have been increasing their contribution to the overall snack market worth Rs.21, 600 crores. Traditional snacks now compromise more than half the market with both home-grown and multinationals pushing the nameen market with attractive packaging and pricing. Consumers have increased their purchases on branded namkeen over local unbranded products. Regional players have also increased their reach with new product launches which has also driven growth.
Kinder Joy Becomes Ferrero India’s Biggest Product
While Ferrero Rocher is a popular product in the chocolate category yet it is Kinder Joy with its tiny toys packed inside that has become the largest selling chocolate confectionery product in India. India has become the Ferrero Group’s second largest manufacturer of toys after China. Ferrero India makes 900 million toys of which 270 million are consumed domestically and the rest are exported as part of Kinder Joy packs or as toys. Ferrero India has only one manufacturing unit in India at Baramati in Maharashtra but it also has vendors who manufacture toys exclusively for them.
Ferrero Rocher sells chocolates, bakery products, snacks, spreads, drinks and mints in 170 countries. It has now begun testing entry-level confectionery brands in India as India is a growing market and has a big scope for penetration. Consumption of chocolate and confectionery products is gaining fast and Ferrero is planning to introduce more affordable products. Besides Kinder Joy, Ferrero’s second biggest brand is Tic-Tac sugar confectionery and it also sells Nutella spreads in India.
Kwal’s Group to introduce Desi Burger Company in January 2018
Kwal’s Group is planning to introduce a new restaurant concept called Desi Burger Company. These outlets will sell Indianised burgers like Makki ki roti bread with Sarson ka saag patty, kulcha bread with channa patty, parantha bread with baingan ka bharta patty etc. The first outlet of Desi Burger will open in January 2018 at Mega Mall, Gurugram. Desi Burger outlets will be opened at food-courts and by the end of 2018 Kwal will open about 20 outlets. The format is a low-cost restaurant spread in 150sq. ft. and they will invest Rs.4 to 5 crores to open 20 outlets in a year’s time. They also have plans to make Desi Burger into a worldwide brand.
In 2017 the Kwal Group introduced two new foreign chains in India – Potbelly Sandwich Restaurant and IHOP. The first outlet of the world famous sandwich chain Potbelly opened on December 19 in Cyber Hub, Gurugram. The restaurant serves sandwiches, salads, soups, shakes, malts, and smoothies and plans to break even within a year. IHOP – International House of Pancakes, first restaurant opened in Gurugram as a franchisee of Kwal’s Catering Private Ltd. They intend to open another 5 outlets in 2018 in both categories. Kwal’s is also planning to introduce two new restaurant brands next year one of which is a fine dining restaurant and the second a bar.
Organic India Eyes Rs.500 Crore Turnover By 2020
Organic India brand controlled by Fab India is a health and wellness brand. With the demand of organic products increasing rapidly, Organic India is eyeing over Rs.500 crore turn-over by the end of fiscal 2020. The brand has registered a compounded annual growth rate of more than 20 percent for the last 5 years. Once they enter new product categories they are likely to see an increase in growth. Fab India is a strategic partner and owns 51 percent stake in Organic India. The company sells products such as tulsi tea, ghee, chyawanprash, coconut oil and natural sweetener Stevia.