Snapshots of Food Industry News
The Beer Café Launches Book Themed Outlet in Noida
The Beer Café, India’s largest alco-beverage chain, is opening a book themed outlet in Noida’s Logix City Centre Mall. With the launch of this café the brand has reached a count of 18 outlets in Delhi NCR and 37 across India. The new Beer Café outlet opened in one of Noida’s most prominent hubs shows Beer Café’s expansion strategy for strong growth.
The ambience has been derived from literary influence and also has the brand’s inviting social setting which allows for good conversations. The Noida Beer Café has taken inspiration from some well-known authors who have often seen the charming connection between art and alcohol. Bibliophiles will be enchanted with the play of words on popular book titles that relate to brew. The ambience will give rise to sparkling conversations and ideas and could become the perfect setting for anyone who wishes to be an author!
Gulabs Ties-Up with Godrej Nature’s Basket
Gulabs, famous for its tiny khakhras, has tied up with Godrej Nature’s Basket for selling the snacks at more than 25 Nature’s Basket retail outlets in Mumbai, Pune and Bengaluru. Gulabs home-made Indian snacks are popular and the 2.5 inch diameter khakhras launched last year, became an instants hit. These khakhras are easy to store and carry and do not get crushed easily, unlike the large sized traditional khakhras. Under the tie-up these tiny khakhras will become available in Godrej Nature’s Basket stores. The highly portable snacks are not only convenient to carry but prove to be a healthy option while travelling. Tiny Khakhras are available in three flavours – plain, ajwain and methi and each box is packed with 10 pieces is priced at Rs.35.
NutriParadise Talks with Certified Manufacturing Units to Produce Dietary Foods
NutriParadise Foods is in talks with certified manufacturing units so as to engage them in producing their range of special dietary foods supplied to hospitals. These manufacturing units must adhere to national and international quality manufacturing standards. NutriParadise focuses on nutritious food to be supplied to hospitalised patients with special dietary needs. Presently these foods are being manufactured at the CSIR-Central Food Technological Research Institute (CFTRI) pilot plant in Mysuru. All products are formulated after extensive research on each ingredient and processing methods. Serving size packaging helps to retain the wholesomeness of the products until consumption. But the use of 100 per cent organic ingredients with no use of preservatives reduces the product’s shelf life and so the selective competition.
Presently the company has three products on their portfolio, Khichdi for diabetic patients, ProPotion – a health drink for general patients and an Omega 3 chutney powder for pregnant women and the general population. DiaSavior and GI-55 Khichdi, researched and tested under the guidance of CFTRI scientists and have helped diabetics get a nutritious meal with a sugar free diet. With the rise in demand for special dietary foods, NutriParadise intends to expand its product portfolio to include foods for patients with chronic kidney disease, cancer, fatty liver and gastro-intestinal, cardiac and neurological ailments. The three year old company has a tie up with five hospitals and a consumer base of 1.2 lakh patients. Portfolio expansion will, therefore, enable them to capture a larger consumer base. They also intend to do business with 28 more hospitals.
Apis India Expands Portfolio with Dates, Fruit Jam, Green Tea and Pickle
Apis India, a producer, distributor and exporter of quality honey has expanded its portfolio to include Fruitilicious fruit jam, Five Senses green tea and Spicelicious pickle. In the dates category Apis has introduced two premium variants – Apis Arabian Pearl and Apis Royal Zahidi Dates which will be available in 250g and 500g packs. Apis Fruitilicious Fruit Blast is being touted as the fruitiest mixed fruit jam which is primarily aimed at children. The jam is being marketed with a promotional offer of a free sipper with every pack of 500g priced at just Rs.120. Green tea variants include Apis Five Senses Green Tea and Apis Five Senses Green Tea with Tulsi, available in 50g packs containing 25 tea bags priced at Rs.99. Apis Spicelicious Pickle comes in two variants mixed vegetables and mango which are available in 400g packs priced at Rs.90. Apis’s state-of-the-art manufacturing facility in Roorkee is spread across an area of over seven acres and has a capacity to process over 100 tonne of honey per day.
Saraf Foods Raises Rs.30 Crore in Funds
Saraf Foods Ltd, the Vadodara-based freeze drying and food processing company, has raised a second round of funding worth Rs.30 crore. The funds have come from a consortium which includes Saraf family, Pedoria and DSG Consumer Partners. An additional stake has been picked up by Danish Investment Fund, IFU. Along with these funds, Saraf Foods has also procured a loan from the State Bank of India and a subsidy from the ministry of food processing industries (MoFPI) under the cold chain scheme. IFU, or the Investment Fund for Developing Countries, through its agribusiness fund has not only partnered with Saraf Foods, but a senior investment manager, Rohit Goyal will also become a member of the Saraf Foods board
The new funds will be used for backward integration in individual quick freezing (IQF) and add capacity to freeze drying and diversify into air drying. Once Saraf Foods has the fortified infrastructure in place, it envisages that it will be able to garner over 200 per cent growth in revenues to Rs.100 crore by 2020 from the present Rs.30 crore. The new funding is tended to bolster upcoming projects with the new unit likely to commence operations by the end of June 2018. The new manufacturing unit will be located in Vaghodia, Gujarat and is anticipated to meet the rise in demand. The fund raising has coincided with the silver jubilee celebrations of Saraf Foods Ltd.