Coca-Cola launches Minute Maid Smoothie
Coca-Cola India has launched Minute Maid Smoothie which combines fruits, milk, and nutrients. The beverage is part of Coca-Cola efforts to expand its portfolio and include health and wellness range. Minute Maid Smoothie is made from locally-sourced fruits. The product has been designed to suit the Indian palate and give mothers a choice of nutritious snack which is tasty and which children enjoy. Minute Maid Smoothie is available in 250ml packs in two variants (mango and banana) and is priced at Rs.30.In the coming months, Coca-Cola will expand the smoothie range by introducing other popular flavours.
Milk Maid Smoothie contains real mango juice or puree of bananas to make it filling and combines the goodness of whole milk. It also has nutrients such as Vitamin B3, B6, Vitamin E, zinc and calcium that play a key role in metabolism and building strength and stamina in children. In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other states. The fruit smoothie range underlines the company’s commitment to the Fruit Circular Economy initiative.
Zomato and Swiggy Delisting Restaurant without FSSAI Licence
In July, the Food Safety and Standards Authority of India (FSSAI) had instructed all major food tech players to delist partners that were not compliant with food regulations to ensure food hygiene and safety. Following the directive, food delivery firms like Zomato and Swiggy have started delisting restaurants that do not have an FSSAI license from their platforms. Zomato’s delisting programme is being carried out across all 34 cities where the firm has a presence. Zomato has already delisted hundreds of restaurants from its food ordering platform for not being compliant with FSSAI norms but once the delisted restaurants provide their FSSAI licences, they will be re-listed on Zomato’s platform.
On the other hand, Swiggy has set up an FSSAI Assist Program to help all non-compliant restaurants procure their licenses within the specified timeframe. Zomato has over 50,000 restaurants listed on the platform in India while Swiggy lists over 40,000 restaurants on its food delivery platform. The food ordering platforms are certain that the move will not have an impact on their order volumes. Pawan Kumar Agarwal, CEO at FSSAI has stated that the food delivery players have given their commitment to ensuring the issue is tackled and have sought time until the end of September to ensure compliance. They expect that about 90-95% of restaurants on their platform will all be compliant by then.
Coffee Board India Plan to Establish India Coffee as Global Brand
At a programme held in New Delhi, Srivatsa Krishna, secretary and chief executive officer, Coffee Board, stated that India Coffee is the coffee that has what it takes to become a global brand and so the Board unveiled its plans for the same. The Board is working on a three-point strategy of premiering, entrepreneurship and productivity, under which it is setting up the first National Accreditation Board for Testing and Calibration Laboratories- (NABL) certified coffee lab in the country and issuing 10,000 soil health cards to the farmers. The Board is also working to procure a Geographical Indication (GI) tag for five places in India, namely Araku Valley in Andhra Pradesh; Coorg, Chikmagalur and Baba Budangiri in Karnataka, and Wayanad in Kerala.
The Coffee Board has tied up with Starbucks and Tata to buy and sell Indian coffee in their outlets. It has also initiated talks with e-commerce platforms like Flipkart, Amazon, and Snapdeal to sell Indian coffee under the name Coffee Bazaar. Through Coffee Bazaar, coffee growers will be able to sell their coffee directly to customers through these platforms. Globally, coffee is a commodity worth $30 billion, and India’s share in it is approximately four to five percent. The Coffee Board has also launched the mobile app Coffee Connect which can be used by coffee growers to get information related to coffee from sowing to harvesting. The second service called Coffee Krishi Tharang is an IVR-based digital mobile extension service, jointly developed by Coffee Board and PADIF. The Board feels that using technology will help the country’s coffee growers become far more productive and prosperous.
Life Health Foods introduces new Brand ‘So Good’
Life Health Foods (India) Pvt Ltd, a pioneer in the health beverage segment, has launched their new brand ‘So Good’. The range consists of dairy-free plant-based milk which will cater to the growing demand for non-dairy milk. The tagline of the So Good Protein + Soy milk range is that it is ‘So Good’ in five ways. It has 25 percent more protein than regular soy milk and toned milk and 50 percent lower fat than toned dairy milk. Since it is gluten-free and lactose-free people with lactose intolerance can have it and also those who wish to reduce their dairy consumption. Though fortified with essential vitamins, it does not have any cholesterol and is also good for gut health.
The So Good Protein+ soy milk range includes original unsweetened, café latte and deluxe chocolate variants. In addition to Protein+ soy milk, the popular Almond Fresh range of Almond milk has been brought under the ‘So Good’ brand. So Good Almond Fresh comes in three flavours – chocolate, vanilla and natural unsweetened. Protein+ soy milk, as well as Almond Fresh, are available in one-litre and 200ml formats and they can provide necessary dietary calcium and protein, which dairy milk would otherwise provide. So Good Protein+ soy and Almond Fresh almond milk are also suitable beverages for vegans as they are made entirely from plant sources. With the launch of So Good Protein+, Life Health Foods becomes one of the biggest players in the category of ready-to-drink dairy alternatives. The company sells products globally with offices in Australia, New Zealand, India and the United Kingdom.
Gulabs Khakhras and Sharbats Debut in Kerala
Gulabs, that make delicious hand-crafted Indian snacks, has tied-up with 9 premium stores in Thiruvananthapuram to mark their entry into Kerala. Their much sought after Khakhras, Tiny Khakhras and Sharbats will be available for the first time in physical stores at Pothys, Spring Bypass, Spring Nanthencode, Kunnil Bypass, Kunnil Kuravankonam, Divine, Nilgiris Sreekaryam, Nilgiris MG Road and Supreme Quality Foods. Kerala is a totally new market for Gulabs but the entry into the new state is in keeping with their expansion policy. The company is hopeful that their products will be accepted in Kerala too like other local snacks as they are made from highest quality of raw materials. Khakhras come in flavours such as methi, plain, ajwain, and moongadi and all varieties including Tiny Khakhras are vacuum packed to maintain freshness and shelf life. The Sharbats range has flavours like rose, pudina, lemon, lemon ginger, thandai, jeera, paan, and saunf.
Spencer’s opens daily store in Gurugram
Spencer’s Retail, part of RP-Sanjiv Goenka Group, launched a daily store at Sriram Complex, C Block, Sushant Lok, Phase-1, Gurugram. The 4,047 sq. ft. the store has got a wide range of merchandise from different categories including fresh fruits and vegetables, staples and groceries, FMCG and processed food, dairy and frozen products as well as personal care and home essentials. The total count of Spencer’s stores in Gurugram now reaches seven which includes four hyper stores and three small format stores. In all Spencer’s Retail has 136 stores across India out of which 8 stores have opened since April 2018. The range available in Spencer’s daily store has been selected keeping in mind the day-to-day needs of the local neighbourhood. Customers will get an array of exotic vegetables and the extensive variety of fruits from different parts of the country and abroad. Amongst the special attraction is an extensive range of organic food products. Also, the store offers over 60 varieties of dry fruits. The fully air-conditioned store has free car parking area and will remain open from 8 am to 9 pm, seven days a week.
ITC to Launch ‘Sunfeast Wonderz’
ITC is all set to introduce its new range of ready-to-drink, milk-based beverages called ‘Sunfeast Wonderz’. The new product range will be launched first in the southern states of Tamil Nadu, Karnataka, Telangana and Andhra Pradesh before being rolled out nationally.
The milk-based beverages will be manufactured in ITC’s new facility in Kapurthala, Punjab. The company will use real fruit pulp for the milkshakes. The ready-to-drink milk beverages market has seen high growth in the recent past as there has been a paradigm shift towards healthier beverages. ITC believes that their innovative offerings in this segment could have great potential in the future.
Mother Dairy Introduces Cow Milk Dahi
Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board (NDDB), has launched cow milk dahi in Delhi-NCR and in some key markets in North India. Since the dairy major has seen a spurt in sales from cow’s milk that it introduced in 2016, Mother Dairy has now decided to add cow milk curd to its product portfolio as there is a continuous demand for cow milk and its allied range. Besides cow milk and cow milk dahi, Mother Dairy also offers packaged Cow Ghee across key cities in India. The newly-launched cow milk dahi variant will be available in the cup format of 100 grams and 400 grams, priced at Rs.12 and Rs.45 respectively. With the introduction of Cow Milk Dahi, Mother Dairy has a strong curd portfolio, as they already have Ultimate Dahi, Classic Dahi, Slim Dahi and Advanced (Probiotic) Dahi to cater to varied consumer usage.