Snapshots of Food Industry News
KMF Enters Pune Market with Milk Brand Nandini
Karnataka Milk Federation’s (KMF) milk brand, Nandini has forayed into Pune as part of national expansion plan. KMF has experienced some glut in milk production with KMF at 84 lakh litre and so the Federation has identified Pune as its first point of sale as it moves out of the markets in the southern states of Karnataka and Goa and cities, like Mumbai, Chennai, Hyderabad and Vijayawada.Plans are also underway to set up a processing centre in Pune but only after the city crosses 50 lakh litre of milk consumption a day. The main objective for the sale of the Nandini brand in Pune, the second largest city in Maharashtra after Mumbai, is surplus production of milk.
Nandini offerings like Nandini Pasteurised Toned Milk, Nandini Special Pasteurised Homogenised Toned Milk and long-life Nandini Buffalo Milk will now be available in the city. Nandini Pasteurised, Toned Milk is the highest-selling and most preferred milk product and priced at Rs 37 per litre in Pune. It is popular with consumers of all ages because it has minimum three per cent milk fat and 8.5 per cent milk SNF (solid non-fat) content. Nandini Special Pasteurised Homogenised Toned Milk, with minimum four per cent milk fat and nine per cent milk SNF is naturally nutritious and meant for strength and good health. It is available in 250ml pouches at Rs.10, 500ml pouches at Rs 20 and one-litre pouches are priced Rs 40.
Indian Pasta Market Estimated to Grow 17% CAGR by 2023
The Indian pasta market is forecast to register a CARG of about 17 percent between 2018 and 2023 as the demand for pasta among the youth is on the rise. The popularity of this food corresponds to the changing preferences of Indian consumers for global cuisines. This was stated in a report released recently by a research-based global management consulting firm TechSci Research titled ‘India Pasta Market by Product Type, By Shape Type, By Distribution Channel, Competition, Forecast and Opportunities, 2013-2023.’Bambino Agro Industries Limited, Nestlé India Limited, ITC Limited, Savorit Limited, FieldFresh Foods Private Limited, MTR Foods Pvt Ltd, and Borges India Private Limited, among others are some of the major companies operating in the Indian pasta market.
Disposal incomes among the middle classes has also seen an increase a higher demand for packaged and ready-to-eat food products, which is consequently expected to propel growth in the Indian pasta market during the forecast period. Region-wise, western India is the largest consumer of pasta in the country as it has a huge urban population with many women office goers. Among product types, ready-to-cook pasta accounts for the majority share in the Indian pasta market fuelled by an increase in e-commerce sector though store-based sales would continue to dominate the market. Pasta manufacturers are not only focussing on introducing pastas of different shapes but pasta variants as well made from whole wheat, quinoa and gluten-free ingredients that cater to the health-conscious.
Starbucks Showcases Passion By ‘Starbucks Barista Pride’
Starbucks has recently introduced ‘Starbucks Barista Pride’ where baristas from each Starbucks store will feature a beverage unique to their store and which has been created by the individual stores themselves. With this move, Starbucks is now taking beverage innovation to new heights with the launch of 134 new, crafted beverages.All Starbucks store across India will serve a specially curated beverage, enabling customers to ‘coffee hop’ and try 134 unique beverages till the end of February.The wide range of unique beverages includes Turkish Espresso Praline, Chai White Chocolate Mocha and Winter Chocolate Cream that are available at the Chapel Road store in Mumbai, Vega Mall store in Bangalore and at the DLF Hub store in Delhi respectively. This is in keeping with their mission of delivering an unparalleled, unique experience for every customer and celebrating each customers’ individual coffee preferences. After more than six years in India, Starbucks is expected to break even by the end of FY19.
‘Sushi and More’ Launches New Kiosk in Foodhall, Mumbai
The Japanese ‘Sushi and More’ was introduced in India in 2011 and since then it has made a place for itself among Mumbaikars. A new kiosk has recently been launched at The Café by Foodhall at Mumbai’s Linking Road. Foodhall and Sushi and More have a long association since the first Foodhall store in Palladium. The Japanese menu at The Café by Foodhall has been designed to get consumers to enjoy Japanese cuisine more often and to also make it more accessible.
‘Sushi and More’ offers fresh and delicious Japanese food and it is the first casual Japanese takeout and home delivery food service that also undertook large scale catering events. They have been serving more than 500,000 Sushi pieces each year. The outlet was established with a vision to introduce the real flavours of this popular cuisine with quality, authentic ingredients and affordability. The Japanese menu by Sushi and More at The Café by Foodhall has already received a great response from the customers.
RJ Corp to Acquire PepsiCo’s Bottling Plants in the South and West
The Varun Beverages Ltd (VBLK) owned RJ Corp is all set to acquire PepsiCo’s Company owned bottling, sales and distribution operations in South and West India. This will give Varun Beverages ownership of PepsiCo’s India bottling operations. Varun Beverages is already the franchise partner for PepsiCo’s bottling operations in the north and east and accounts for over 51% to its India sales volume. RJ Corp is among PepsiCo’s top three bottlers globally and has been associated with the beverage and snack maker since close to three decades. The details of the deal have already been worked out only a few regulatory approvals are pending. Senior managers are already going around briefing the employees who will be told about the franchising soon. The transaction will involve large-scale transfers of employees and assets. PepsiCo will continue to own the brand name and sell concentrates to franchisees, while sales and distribution will be operated by the franchisees.