Snapshots of Food Industry News
Ananda to Set up Dairy Plant in UP and Over 1000 Stores in Delhi
Dairy Firm, Ananda is likely to set up a processing plant in Uttar Pradesh once they zero in on the available land. Investment in the new plant will be around Rs.500 crores which they have committed. The plant in eastern UP would be set up to give them a processing capacity of 4 to 5 lakh liters per day. The company already has three manufacturing plants in Bulandshahar, Gajraula, and Pilkuwa in UP and together they have a processing capacity of 12 lakh liters per day. The company has also leased two plants in Moradabad and Kanpur giving them an additional capacity of 6 lakh liters.
Ananda is also making an investment of Rs.50 crore to set up 1,100 outlets in Delhi by 2020. They intend to strengthen their retail presence and have already opened several hundred companies run stores in Delhi, UP and Uttarakhand. By 2020 they wish to have 1500 outlets in Delhi alone. The retail stores have been taken on lease and per store investment is Rs.3 to 4 lakhs depending on location and rentals are all below Rs.15,000. The company has achieved revenues of Rs.1,500 crores in 2017-18 and are targeting a turnover of Rs.3, 200 by 2020-21.
Manpasand Beverages Planning On Global Expansion
Makers of Mango Sip, Manpasand Beverages, are in an expansion mode across India and abroad. The company has expanded its production capacity after their tie-up with Parle Products for distribution in the domestic markets. Their next move is to take on global beverage giants especially as consumers are now focused on healthy beverages and the market for health-based drinks is on the rise. Manpasand has a greater understanding of the rural market and is confident of offering new products according to regional tastes. The rural segment presently accounts for one-third of the total market and is set to grow by 50 percent in the next five years.
The exclusive 10-year distribution arrangement with Parle Products along with accelerated growth could help the company expand its consumer base rapidly. Ever since the tie-up with Parle, Manpasand has had a 10 fold jump in market access has the largest distributor network of 60 retail outlets and 10, 000 distributors. The company has invested almost Rs.600 crore to expand its production base to nine manufacturing units in five states. They have two facilities in Vadodara and one each in Ambala, Varanasi, and Dehradun. Four new facilities will be coming up in the third quarter of this financial year. They will increase the total capacity to 3.5 lack SKU per day.
Deliciae Patisserie Has Launched DLite Segment
Deliciae Patisserie, the Mumbai based, Khar West patisserie has recently launched Dlite which is their healthy treats segment for the health-conscious consumer. The segment offers nutri bars, Keto cookies, Palio products and gluten-free tarts. The desserts contain no refined sugar and are made using dates, jaggery, applesauce, almond flour, coconut flower, mashed apricots, and bananas. There are also health bars and a vegan-friendly range. The cakes include dates and oats orange cake, gluten-free chocolate cake, gluten-free carrot cake, almond coconut cake, blueberry cake, cranberry cake and gooey chocolate brownie cake. The cookie range includes oatmeal and raisin cookies, banana oats cookies and chocolate almond cookies. The Deliciae Patisserie has a Le Cordon Blue trainee who has also had a stint at Bachman in the United Kingdom.
Premium Biryani Chain ‘Biryani By Kilo’ Raises $1Million Funding
The New Delhi headquartered, Premium Biryani chain ‘Biryani by Kilo’ (BBK) has raised about $1 million in its Pre-series A round of funding from a clutch of investors led by Ajay Relan, Founder Chairman at CX Partners and Vinay Mittal from HT Media Strategy. The biryani chain is looking to use the capital to scale operations and stores across India. BBK currently has a total of 11 outlets in Delhi-NCR and Mumbai. They are looking to expand their footprint in the domestic market by opening at least 20 stores in metros by March 2019.
BBK was founded in 2015 with the intention to preserve the Khansama style of cooking wherein the biryani is freshly cooked with rich ingredients. Food veterans Kaushik Roy and Vishal Jindal, who founded the company, aim to make BBK a popular brand in the food service and delivery category in India. The duo feels that with their distinguished along with their team of investors, they will be able to expand their geographic presence as well as the product range and open outlets in multiple Indian cities. BBK presently has an annual revenue run rate of about Rs.24 crore and with the additional funding they could scale up revenues to Rs.40 crore by the FY19 end.
Fresh & Pure Introduces Cold Pressed Juices
Fresh & Pure by Future Consumer Limited offers a wide range of natural food products. The company has now launched cold-pressed juices made from the finest quality fresh produce. The introductory range offers three exotic juices; tangy orange, sweet and spicy guava chili and refreshing fruity apple lemon mint. The juices are 100 percent pure and free from any added sugar, preservatives, added water, chemicals, additives and are not made from concentrates. Cold pressed is a unique technique where no extra heat is applied during the juice processing and so preserves the nutrients unlike in other forms of packed juices.
Fresh & Pure, the range of cold-pressed juices are in its purest form and are made from best quality fresh fruits as consumers are moving towards a healthy lifestyle and prefer quality and purity. Fresh & Pure cold pressed juices are available in 250 ml packs. Guava Chilli and Apple Lemon Mint are priced at Rs.75 and Orange at Rs.95. They are available at select Big Bazaar, Big Bazaar GEN NXT, HyperCity and Foodhall stores in the country.
Everstone’s Packaged Foods Buy Indian Arm of Cookie Man
As part of its acquisition, Private Equity firm Everstone Capital has acquired the Indian operations of Australian bakery chain Cookie Man for an undisclosed amount. Everfoods has obtained exclusive rights to own and operate the brand and other related intellectual property not only in India but also in Sri Lanka, Nepal, Bangladesh, and Mauritius. Cookies are the fastest-growing segment in the biscuits category and are expected to continue to grow at a double-digit rate in the coming years.
Cookie Man was launched in India in 2000 and Everfoods, entered into an agreement to acquire the Chennai-based Australian Foods India Pvt Ltd. through Modern Food Enterprises Pvt Ltd. Besides cookies, Cookie Man makes muffins, ice creams, brownies, and chocolates. It claims to have a presence in more than 50 stores in leading malls and airports across 20 cities across India. This is not the first acquisition by Everstone in the bakery segment. In 2016, Everfoods bought Modern Foods from consumer goods giant Hindustan Unilever Ltd.
People and Placements
Mohit Gupta joins Zomato as CEO – Food Delivery
Mohit Gupta, who was COO-Online with MakeMyTrip, has now joined as the CEO of the food delivery business at Zomato. This is part of Zomato’s strategy to strengthen leadership so as to accelerate the growth of the business. Gupta is one of the few Internet industry veterans and is widely respected for building a formidable transactions business in India. Mohit Gupta said that Zomato has a very large vision that he resonates with and is excited to be a part of the team and to build Zomato of the future.
Gupta has spent the last decade building and running market leading travel e-commerce business in India. As the COO – Online, MakeMyTrip Ltd, he was responsible for the P&L of online business, the overall business strategy of MakeMyTrip brand, product, and technology roadmap and ensuring profitable growth while consolidating market leadership. He has played a key role in building out the marketing function, the successful IPO, leadership in Holidays business and mobile first approach at MakeMyTrip.
Perfetti Van Melle India Appoints Ramakrishnan new Managing Director
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Rajesh Ramakrishnan as managing director. In his new role, he will be responsible for the overall operations of the company for India and Nepal. Ramakrishnan joined Perfetti Van Melle in 2014 as the managing director for Bangladesh and delivered sustained growth and achieved market leadership in 2016. In August 2017, he moved to India as chief transformation officer (CTO
Ramakrishnan is a graduate of XLRI Jamshedpur and BITS Pilani and brings with him a rich experience of over 24 years in diverse fields, including sales, marketing, and general management in Asia, across categories. Ramakrishnan was marketing head, HT Media Limited and has worked in various sales and marketing roles for PepsiCo, Marico Industries, and Reckitt Benckiser. Ramakrishnan is an award-winning photographer featured at Cannes and has gone on expeditions to Everest Base Camp and Kilimanjaro.