Britannia Commences Work on its Greenfield Production Unit in UP
Britannia Industries Limited has commenced work on its greenfield manufacturing facility in Uttar Pradesh. The facility situated in Barabanki district is spread over 30 acres and comes with an investment of Rs.340 crore. The facility is being set-up in accordance with the company’s commitment to supporting the ‘Make in India’ initiative and so will use state-of-the-art infrastructure and technology developed within the country.
The work on the new manufacturing facility will commence in October 2021 and commercial production will begin in 15 months. With a production capacity of 1.25 lakh tonne, the facility will produce Britannia brands like Marie Gold, 50:50, Good Day, Milk Bikis, Tiger Glucose and Rusk. The company will also source ingredients like wheat flour, sugar, etc. locally to support farmers in the state. The facility will not only help the company to meet the growing demand for bakery products in Uttar Pradesh but will also create employment opportunities
Confectionary Company Orion Enters Direct-to-Consumer Space in India
To further strengthen its presence in India, the South Korean confectionary company – Orion has entered into Direct-to-Consumer space in India. It aims to cater to the rising demand for its products through its online stores. The company will make available Orion products across India through the e-commerce space as the company has seen much success in this space. With the festive season knocking at the door, the company is all set to engage with consumers in various ways. Orion was established in 1956 and has manufacturing facilities in India, Russia and Vietnam besides South Korea.
Chandigarh’s La’Pinoz Pizzas to Capture Delhi
Chandigarh’s La’Pinoz brand has definitely made a name for itself in the pizza space to emerge as a popular brand. This brand has changed the way pizzas are made and has created a niche in the freshly made pizza space. The brand is now expanding into Delhi and is planning to open over 50 stores in the Capital region. To begin with they have already opened their outlets in Dwarka, Kamla Nagar, Vikaspuri, Rajouri Garden, Laxmi Nagar, Karkardooma, Rohini, Paschim Vihar, Ashok Vihar, Satya Niketan, New Friends Colony, and Lajpat Nagar.
Dr Oetker Takes Over the Kuppies Brand
Mayonnaise brand Dr Oetker, has entered into an agreement with Spycy Fast Food, to acquire their Kuppies Brand. Kuppies is a start-up based in Noida and is known for its ready-to-eat cakes and desserts. With this acquisition Dr Oetker will not only diversify its portfolio but will also fulfil its strategy for growth. This acquisition will enable the company to bring to Indian consumers a range of innovative and exciting eggless offerings that match the taste experience of European cakes.
Just like several Asian countries, India too lacks a baking culture and so the potential in the market lies in the ready to eat and served cakes segment. Dr Oetker’s will offer variants such as dark choco chip brownie, peanut butter brownie, red velvet brownie. Their products will meet the demands of consumers seeking moist, melt in the mouth taste and quality cakes for treats at any time of the day. According to global research, undertaken by BCG in 2017, India was identified as one of the countries which could see a growth rate of over 36% in the cake and dessert category.
Parle Products to Enter Cereal Space
Parle Products, the country’s leading biscuits, snacks and confectionery manufacturer, is all set to foray into the cereals category by extending its popular brand ‘Hide & Seek’. Through ‘Hide & Seek Fills, Parle Products will provide nutritious and energising cereals for breakfast to consumers in all age groups. Parle sees their entry into the niche breakfast cereal industry as something that will give a fresh perspective to Parle Products and will build on its legacy of quality and experience.
The company has come to understand that many people prefer breakfast cereals as a healthy option for themselves and their kids. The company will not only strengthen its portfolio but will provide consumers with a choice of quick and healthy breakfasts. Hide & Seek Fills offer a crispy, melt in the mouth experience which consumers are likely to enjoy and willingly make it their preferred breakfast. Hide and Seek Fills will be rolled out through Parle’s huge distribution network across the country. The product will retail at the maximum Recommended Retail Price (RRP) of Rs.10 per pack.
The Belgian Waffle Co Launches Stroopwafel
The Belgian Waffle Co is all set to introduce the Stroopwafel – a unique combination of waffle and cookie. The Stroopwafel is a Dutch-inspired dessert, which is quite popular in Europe as a sweet yet light snack, which can be enjoyed anytime. The company is known for introducing the Waffwich – a waffle sandwich which is a freshly baked, eggless treat that has become synonymous with waffles in India. The company has also successfully introduced The Waffle Cake, Ice Cream Waff-Wich, Mini Waffles and has gained name as successful dessert brand.
The brand is one of the fastest-growing QSR chains in India and has more than 270 stores in 75 plus cities, including Nepal. With the launch of Stroopwafel, the brand wants to keep the momentum going as the Dutch favourite is a versatile snack which can be eaten on its own or can be enjoyed with tea, coffee or ice cream, making it even more suitable for the Indian market. The company has also expanded into the FMCG segment with the first 3 categories – Pancake and Waffle Premixes, Waffle Crisps and Spreads.
Piperleaf Launches Plant Based Egg Alternative
Piperleaf, which made India’s first plant based mylk chocolate is all set to launch its revolutionary plant-based egg alternative. The plant-based egg will not only provide a protein alternative to those following a vegan lifestyle but is meant for everyone who wants to consciously make environment-friendly choices. The brand aims to become the largest plant-based company that caters to all kinds of food cravings, daily necessities, and nutritional requirements.
The biggest challenge to creating plant-based eggs was replicating the taste and texture of a regular egg. Despite the challenges the company’s food technologists have been able to make a product which tastes, smells and looks like an egg but is healthier than an egg as it has all the nutritional requirements of high protein and fibre found in eggs. Piperleaf has succeeded in their objective to create an alternative which is more stable, easier to cook, better in taste and is also affordable. Piperleaf egg comes as a premix and has a longer shelf life. It can be used to make a wide number of dishes that you cook using regular eggs including scrambled eggs, omelettes and can be used in baking.