Parle Products’ Pulse to Soon Have a Diet Candy
Parle’s Pulse, which is the largest seller of hard-boiled candies like Kaccha Mango Bites and Poppins, is planning to launch sugarless candy called ‘Pulse Zero.’ Zero Pulse sugarless candy is an attempt to cash in on the demand for sugarless foods by the health-conscious consumers. The new product category will target adult consumers as they are more likely to purchase the candy as trends show. It is likely to be priced at Rs.2 per piece and will also have a different distribution strategy. Pulse comes in different flavours like mango, litchi, and guava and is mainly sold through ‘paan’ outlets. Pulse Zero will be sold through modern retail, chemists and online channels.
The Hard Boiled Candy segment is witnessing a turn towards premium quality as the 50 paisa category segment accounts for only 66 percent sales as compared to 86 percent earlier. The Re.1 category, which also comprises cough lozenges, digestive candies, and lacto candy, has seen a surge recently. Similarly, the health and wellness category is also seeing good growth trends and so Pulse would like to cash in on all these market factors.
Programme Chai Point Launches its Loyalty Rewards
Chai Point has announced the launch of a loyalty programme for its customers called Chai Award Points which will allow customers to have cashless transactions. Customers will be able to earn points for every rupee they spend on ordering their favourite beverage whether in the store or through online delivery and can redeem points for complimentary drinks. This model has been created to promote cashless transactions and gain customer loyalty.
Customers can earn reward points called ‘Tea Leaves’ with every transaction they make. On every Rs.10 spent, one ‘Tea Leaf’ point is added to the customer’s account. On collecting 30 Tea Leaves, the customer gets a free chai either hot or iced). These Tea Leaf reward points can be collected and spent at Chai Point stores, on the website, and app. In addition, if the customer reloads their Chai Point wallet, they receive instant cashback of 3 percent into their wallet. The programme is likely to evolve going forward.
South African ‘Barcelos’ to Add 12 Restaurants in India
A part of their expansion plan, South African restaurant chain Barcelos is likely to add 12 more stores in India by the end of 2019-20. Presently the company has one restaurant each in Delhi, Lucknow, Kolkata, Jaipur, Hyderabad, Chennai and two in Mumbai. The new restaurants are likely to come up in Bengaluru, Pune, Goa, Chandigarh, Kochi, and Puducherry besides more in Mumbai. The company is also planning to rename all its big restaurants by March next year. Barcelo’s big restaurants have an area of 1,500 square feet or above while food court outlets are between 300-500 square feet. All the outlets are a franchise owned as Barcelos works only through the franchise model in India. Barcelos is also likely to invest in research and development of menus, supply chain, marketing, and training.
Patanjali Ayurved to Setup Mega Food Park in Andhra
Patanjali Ayurved is likely to set up a mega food park in Andhra with an investment of
Rs.634 crore and create 33,400 jobs. The Patanjali Food and Herbal Park would come up on a 172.84-acre site at Chinnaraopalli village, in the Vizianagaram district of Andhra Pradesh.
Baba Ramdev recently met chief minister N Chandrababu Naidu to discuss the project. The core processing facilities will include cold storage with blast freezer, grading packing facility for spices and grains and dry warehouse would come up at the park. An anchor unit for juice extraction, with a capacity of 1,500 tonnes per day, would also be set up with an investment of Rs.45.20 crore. The setting up of juice, biscuit, noodles, frozen vegetables and spices processing units will immensely benefit the farmers of the region.
Yellow Tie Hospitality launches QSR ‘Just Falafel’ in India
Yellow Tie Hospitality, India’s leading restaurant franchise management company, has launched Dubai’s most popular Lebanese food brand‘Just Falafel’ in India. The first outlet opened at Hanuman Mandir, Pushkar, Rajasthan. They have selected Pushkar as their first choice as it gets many tourist footfalls from various parts of the world who would like to indulge in healthy and delicious food. Also since there are no prominent players in the Lebanese food space in India the brand aims to fill that gap. The mix of Lebanese palate with Indian taste will also be an attractive menu option.
Just Falafel is a quick service restaurant (QRS) that serves authentic Mediterranean and Lebanese cuisine. The key difference is that it caters to the vegetarian market as it serves various kinds of falafel, healthy salads, shawarma and includes desserts and beverages. Since the trend for healthy vegetarian food options is growing Yellow Tie Hospitality plans to launch at least 100 Just Falafel restaurants across India by 2024. Just Falafel is one of the fastest growing restaurants brands in the UAE.