Here below the snapshot of business news this week
Bonhomie seeking distributors for its tea & coffee capsules
Coffee and tea capsules brand, Bonhomie, owned by Indulge Beverages is actively looking for distributors for its high-quality products. The brand includes premium quality Indian coffee and tea in capsule format, suitable for Nespresso machines.
Bonhomie is looking for distributors to serve its retail partners, such as modern trade chains, gourmet stores, hotel & restaurant partners as well as for the online platform. Bonhomie is present across premium national modern trade chains like Godrej Nature’s basket, gourmet food chains like ‘Modern Bazaar’, HORECA segment, Oberoi Hotels & Resorts, Taj Palace (New Delhi), Starwood Properties (Westin, Four Points-Sheraton), Accor Properties (Pullman Hotels), Scarlett (French Café) among many others. All it requires from its prospective partners is a passion and commitment along with a few years’ experiences in the FMCG industry.
Dominos means business for its online competitors Zomato and Foodpanda
Zomato and Foodpanda are likely to face tough competition from the American giant, Domino’s Pizza. Since a large chunk of Domino’s business (Rs. 260 crores; 16%) comes from online business interactions, it is investing heavily and plans to boost the contribution of its online business to 50% which will reduce operational costs. Dominos is also looking for a large chunk of the social media. While in the US, it’s planning a Twitter store, in India, it’s planning to roll out a Facebook store, from where Facebook fans can order directly from the Facebook platform without having to be redirected to the Dominos parent e-commerce page.
Since market research shows that consumers have a preference for online ordering as opposed to phone orders, Dominos is looking to expand its online business, which already stands at 50%, compared to dine-in. Dominos digital marketing budget has increased from 5% to 25% in the last 2 years. Its social media marketing budget, within the framework of its digital budget, has also increased from 5% to 22% in the past 3 years. With smart online marketing strategies, Dominos means business and will give its online rivals, Zomato and Foodpanda, a run for their money.
Dhara’s new packaging for refined sunflower oil unveiled
Dhara, the leading cooking oil brand now has a new look packaging for all Stock Keeping Units (SKU) across Karnataka. In this state, the Dhara cooking oil brand also includes kachi Ghani mustard oil, groundnut oil, and rice bran oil, along with its sunflower oil.
The new Dhara Health refined sunflower oil is high on nutrition and health benefits. It comes with the unique ‘Low Absorb Technology’ and is fortified with vitamins A and D. The ‘Low Absorb Technology’ ensures that the food cooked in it absorbs less oil, according to the company. It contains vitamins A, D2 & E, and high amount of linoleic acid (Omega 6) Essential Fatty Acid (EFA). It is available in two package sizes – 1-liter poly pouch and 5-liter jerry can.
iTiffin introduces new i-Atta for Diabetics
i-Atta, a diabetic friendly wheat flour has recently been launched by iTiffin, an online portal that specializes in creating healthy foods for its consumers. This is essentially a functional food that has been created by meticulously blending the various constituents, so that the flour has a low glycemic index, helps to maintain low cholesterol levels, and help in weight control issues. The diabetic friendly i-Atta is devised uniquely with a seamless blend of nutritious and natural ingredients and the promise of good health. This is not just a nutritious diet, but a healthy lifestyle. From the promising results of the soft launch of the flour pan India, the company is confident that i-Tiffin will get orders for at least 20 tons of Diabetic Friendly Flour every month from June onwards.
F&B sector to reach new heights by 2017!
A survey indicates that the food and business (F&B) sector, which is growing at a rate of nearly 25% annually is likely to touch Rs. 3.80 lakh crore by 2017. The FICCI-Grant Thornton report indicates that the unorganized sector currently dominates the F&B sector, and although big brands are likely to expand, the unorganized sector is expected to maintain a 60% control of the market. The F&B market, currently valued at Rs. 2.04 lakh crore, is being hampered in its growth by the lack of quality infrastructure and well-trained manpower. The report indicated that the F&B sector was crippled with other issues such as high real estate costs, licenses and multiple taxes. The report was optimistic that in spite of the shortfall, the F&B sector will pick-up growth in the near future and will be up and running and reach greater heights in the coming years.