Snapshots of Food Industry News
Adani Wilmar Enters Ready-to-cook Food Segment
Adani Wilmar, which markets a wide range of edible oils, pulses, etc. under the Fortune brand name have entered the ready-to-cook segment with the launch of Bengali Khichdi in Kolkata as West Bengal is an important market for them. The ready-to-cook segment in India has been growing at a CARG of 15-20% and is projected to maintain similar growth or achieve even higher growth in the coming years.The Fortune Khichdi is available in three flavours Bengali, Gujarati and Punjabi. It contains basmati rice for the Punjabi variant, Gobindo bhog for the Bengali variant, and jeerasar rice for the Gujarati variant.
To ensure the authentic taste of traditional Bengali khichdi, the recipe of Fortune Bengali bhog khichuri was developed by closely working with grandmothers, who have been cooking the dish for many years.All the three variants of the Khichdi have been made very nutritious by ensuring that they have the right mix of ingredients especially rice and pulses. The Khichdi also contains superfoods like ragi, flax, sesame, jowar, bajra, so they will be superior to regular khichdi made at home. The Khichdi is ideal for people looking for healthy but tasty food options.
McDonald’s Offers McSaver Combos for the Festive Season
McDonald’s has planned special offer for the three-month-long festive season. It has lined-up McSaver combos at its outlets across North and East India so customers can enjoy the festive season and get more value for the menu items. Priced at Rs 59, the McSaver meal will include a burger or snack like McAloo Tikki, McEgg, Pizza McPuff and Regular Fries along with a select beverage. McDonald’s feels that customers usually look forward to some exciting deals during the festive season and so they have come up with the McSaver combo meal offer to bring cheer to customers. The combos are available across all McDonald’s restaurants in North and East, except at the airport restaurants.McDonald’s has planned an integrated advertising campaign across print, radio, television and digital media to create awareness amongst customers.
Myprotein Launches Diwali Gift Boxes with Cookies and Brownies
Myprotein has created a limited-edition gift box, containing the brand’s recently-launched bars and snacks, such as Baked Protein Cookie, Protein Brownie and Protein Flapjack, and a mini-shaker for fitness enthusiasts.It is a vegan-friendly treat with added dark chocolate chunks.Each Baked Protein Cookie contains 13.5g of the nutrient to support a training regimen and satisfy their cravings for sweets during the festive season. The Protein Brownie contains 22.5g protein mixed with the goodness of chocolate while the Flapjack is packed with protein and carbohydratesto satisfy post-workout cravings.
All three new products provide a healthy alternative to traditional sweets, so that one does not have to miss out on having a sweet treat.The mini-shaker is durable and small enough to be carried in the gym bag. It can be used to mix different kinds of healthy shakes. All-in-all the Myprotein gift box contains a healthy gift option for Diwali especially as the snacks also contain a good amount of protein for people who wish to have a healthier lifestyle. The gift boxes will only be available on Myprotein’s portal during the festive season.
Bennet & Bernard Group Forays into FMCG Space
Diversified firm, Bennet & Bernard has announced its foray into FMCG space with the launch of premium cold cuts under the banner of Artisan Deli in the Goa market. Bennet & Bernard are also the pioneers of world-class foods served in multiple restaurants in Goa. Now they have launched a range of differently crafted chicken and pork cold cuts which will be available at all the leading supermarkets across Goa. The menu has been curated in-house and the Artisan Deli products have no artificial colour or flavour, no added MSG or hormones. Some products are nitrite-free productswhile others are completely gluten- free. They have ensured the packaging is exquisite so they stand out as Artisan Deli products.
Recipes for Artisan Deli has been created by the company’s team of seasoned restaurateurs. The cold cuts would meet international quality standards as well as be a healthy alternative for consumers. Bennet & Bernard Group will soon go pan India with this brand. The company is focused on creating an exclusive range of processed foods in India and global markets with manufacturing units in multiple cities across the country.Bennet & Bernard Group want to make FMCG a large business and have interesting new products lined up in the space of healthy food and snacking space which they will launch sometime in the future.
Pita Pit Eyeing Western India Market
Pita Pit is a Canadian quick service restaurant chain with 20 outlets in India located across the Delhi-NCR region, Bengaluru and Hyderabad]. They have now turned their focus towards the Western India market with the launch of an outlet in Phoenix Marketcity Kurla, Mumbai. The MuVi Concept Restaurants has also taken the master franchisee for South and West India, and plans to expand the count to at least 20 stores in the region by December 2020 and 50 by 2022.
The menu offers customised, healthy and nutritious pita wraps, salads and brown rice salads. It provides a healthy alternative to high-carb, high-fat fast food. The fillings are not fried. but grilled. The meals are fully customisable, enabling the patrons to choose three different spreads, three different kinds of cheese, 14 vegetables and 12 sauces.The choice of 24 different fillings includes a lot of flavours like Kathi Chicken and Hara Bhara Kebab, which have been customized to suit the Indian palate. There is an equal spread of vegetarian and non-vegetarian options.
Mexican QSR Amigos Burrito Announces Pan India Its Expansion
Amigos Burrito is a QSR that serves Mexican cuisines and is founded by partners Sanchit Sahni and Vishal Mehra. In India, the market for Mexican cuisines is huge as it has similarities with Indian cuisine. The burrito brand has recently launched its first store in Gurugram and they hope to expand to 25 stores in the next three years. Amigos Burrito is committed to offer delicious, fresh, healthy and the tastiest Mexican food at an affordable price.Amigos Burrito will partner with Franchise India for its Pan India expansion as Franchise India has a huge presence in the market and can help them grow as a brand. The plan is to open in three different Franchise Formats, a full dine-in restaurant with liquor or without liquor, Express stations and Kiosks at the food courts.