Snapshots of Food Industry News
French Bistro Paul Comes to India
Internationally renowned and family owned bistro ‘Paul’, has launched its flagship store in Gurugram’s Ambience Mall. This 150-seater outlet is recognised as a destination restaurant for its sophisticated charm and European delicacies. Cogent Hospitality Pvt Ltd., which has the master franchise, has partnered with the French Bistro. Paul was established in 1889 in Croix, in northern France and will provide Indian diners an authentic European experience with classic cuisine and world-class service.
The Bistro lists a large variety of dishes and specializes in signature breads, breakfast combos, viennoiseries, egg preparations, croissant sandwiches, coffee and other hot and cold beverages along with a wide range of desserts. The brand is targeting people between the age of 18-40 years and those who are global travellers and who like International cuisines. In India there are not many boulangeries (bakeries) with an international flair and for bread lovers Paul will fill in this gap.
Pride of Cows: India’s First Farm-to-home Milk Concept Without Human Touch
Pride of Cows, whose parent company is Parag Milk Food, is India’s first farm-to-home milk concept that delivers milk to patrons’ homes in refrigerated conditions immediately after milking. The brand is the first of its kind, as the entire supply chain is untouched by human hands and is the first to use temperature-controlled logistics in order to deliver milk. The brand’s tagline is ‘Milk Full of Love’ and it is not available on shelves. The milk is processed in a controlled environment and delivered within 8-10 hours of the milking process. It contains no additives or preservatives and has a low bacterial count. The milk is homogenised and pasteurised and then bottled with tamper-proof PET technology. In this way there is no adulteration in the bottle of milk that reaches the customer’s doorstep.
The milk is sourced from Bhagyalaxmi Dairy, a state-of-the-art dairy farm which has over 2,000 cows. The cows are pampered with rubber mats to lie on, fans and foggers to get cooled under, brushes to groom their body and clean RO-treated water to drink. There is also a panel of expert nutritionists that plan wholesome meals for the cows according to the age and stage of lactation. Taking a step forward towards safe milk, it is the first dairy farm in the country to implement naturopathy and use of homeopathy and Ayurveda to treat cows. Currently, the company is catering to over 35,000 households in Mumbai, Pune, Surat and Delhi. Priced at Rs 90 per litre in Mumbai, Pune and Surat and Rs 120 per litre in Delhi-NCR, consumers can subscribe to the premium milk on the Pride of Cows website by undergoing an online registration process.
Coffee Start-up Sleepy Owl Raises Second Round of Funding
Delhi-based start-up, Sleepy Owl, which is in the ready-to-drink coffee space, has raised an undisclosed amount as growth capital in their second round. This round is led by Rukam Capital and existing investor DSG Consumer Partners & Angellist India also participated. The brand will use the proceeds from the current round of funding to expand operations, strengthen distribution and launch new products to go deeper into their existing retail markets of Delhi and Mumbai.
Founded in 2016, by Ajai Thandi, Arman Sood and Ashwajeet Singh, Sleepy Owl sells ready-to-drink cold brew coffees, brew boxes, brew packs and brew bags. The trio started the company as in the past decade, the appeal for coffee has grown across the country, particularly in urban areas. The brand offers two product categories which are hot brew and cold brew. Sleepy Owl’s hot brew bags form an intense flavour in under five minutes. Under the cold brew category, the company retails cold brew packs and ready-to-drink bottled coffee in various flavours. Sleepy Owl was able to establish and grow their brand as they were backed by DSG Consumer Partners in 2018.
Sula Vineyards Launches India’s First Wine-in-a-can
Sula Vineyards, India’s largest and most awarded winery, has gone a step further as they have launched ‘Dia Sparkle, India’s first wine-in-a-can. Two variants of the wine (red and white) will be available in cans that are attractively designed. The refreshing wines need no mixers, corkscrews or swirling and are easy to carry and crack open straight from the fridge. They can either be poured into a tall glass full of ice with a dash of lime or sipped chilled straight from the can.
Dia is a decade-old brand, that appeals to both men and women, and till date was sold only in bottles and appeals to both men and women. Now it will also be available in 330ml can, priced at an MRP of Rs 180. The can concept has been introduced to match people’s fast paced lives as they are always on the go. Dia, in a brand-new avatar, will make the light, bubbly and refreshing wine very convenient to store and carry.
National Food & Beverage Launches Healthy Seoul and Japanese Teas
National Food & Beverage, which is an importer of Japanese and Korean foods, has launched Seoul Ginseng tea and Japanese Barley tea under its brand name, “Seoul”. Both the teas are available across retail, modern outlets and e-commerce portals.
Seoul Ginseng Tea is a pure, herbal and refined product that has the goodness of Korean herbs that help stay healthy and fit and boosts energy levels. The tea must be drunk hot and the natural and pure Korean ginseng works to boost the immune system of the person as it flushes out toxins from the body. It is also known to control blood sugar and relieve respiratory and digestive problems. Seoul Ginseng Tea comes in a golden and red packaging which contains 50 sachets of 30g each.
Seoul Japanese Barley Tea is formulated with a roasted grain-based infusion made from barley which boosts the digestive system as it is a natural antacid. It also helps in weight loss and is a delicious alternative to plain water. Since this tea contains large amounts of Vitamin C it boosts the immune system. It can be consumed with water at room temperature or warm water. The tea comes in a golden and red packaging, which contains 16 pouches of 20g each, that can actually make 16 litre of barley tea.
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