Snapshots of Food Industry News
iD Fresh Food Launches Smart Packaging
iD Fresh Food has launched coconut shell as their packaging for their iD Smart Sip Tender Coconut and iD Grated Coconut. The company has introduced this sustainable packaging as a solution to reducing the carbon footprint for a greener and healthier future. The unique packaging provides information on the packaging through #KnowYourCoconut so consumers can experience the taste, freshness and quality of the products before purchase.
It assures 95 percent accuracy in predicting the water content, pulp, sweetness and total edible quantity. On the other hand, the iD Fresh Graded Coconut offers consumers convenience combined with a healthier alternative to chemically preserved frozen or desiccated coconut that is currently available in the market.
The two products will be available at retail outlets as well as at iD Kiosks first in Bengaluru and later in Kerala, Tamil Nadu and Andhra Pradesh. The tender coconut market is largely unorganised but is valued at around Rs 4,000 crore growing at a compound annual growth rate (CAGR) of 10 percent, while the grated coconut market is worth Rs 150 crore, growing at 30 percent CAGR. By 2022, iD Fresh aims to capture 60-70 percent of the organised packaged coconuts market share.
Dairy Day Ice-cream Extends Footprint Enters Andhra Pradesh
Dairy Day ice cream will now be available across 2,000 outlets in most of the districts of Andhra Pradesh. The expansion into Andhra Pradesh is an important step for Dairy Day as they are working towards establishing a pan India presence. The company has invested Rs 80 crore over the last two years in capacity expansion. Currently, Dairy Day has two state-of- the-art manufacturing units in Karnataka, spread over 2 lakh square feet with a capacity of 1.4 lakh litres a day.
Dairy Day, offers a variety of cups, cones, sticks, tubs and other novelties, manufactures and supplies approximately 150 products in over 30 flavours. They believe their ice-cream appeals to young and old alike. Currently, the ice cream market in India is growing at a CARG of over 13-14 percent. The industry is expected to touch Rs 30,000 crore over the next five years and Dairy Day intends to be part of that growth story by expanding its footprint across the country.
Swiggy Creates 100 Delivery-first Brands
Food delivery platform Swiggy has created 100 delivery-first brands in partnership with 95 restaurants across 13 cities through the company’s ‘BrandWorks’ initiative. Swiggy BrandWorks enables restaurant partners, that have unutilised kitchen capacities, to co-create delivery-first brands, to serve unmet consumer needs. BrandWorks helps restaurant partners expand their brand portfolio using existing kitchen space and culinary abilities.
With this initiative, one restaurant can sell their food on Swiggy under more than one brand. And can even have separate menus to cater to the typical delivery platform audience. With the BrandWorks’ initiative, they can create a new delivery-first brand to serve the audience, without actually opening a new restaurant.
Newly created brands such as House of Chow from Bercos, New Delhi, The Story of a Chinese Chef from Chennai, Baba Yega Burgers from Jaipur plan to expand to newer outlets. In addition, brands like Burger it Up from Bengaluru and Royal Handi from Udaipur are looking at intercity expansion and the BrandWorks can help them expand without much risk. These brands co-created by Swiggy’s BrandWorks are delivery-first brands that operate out of the restaurant partners’ existing dine-in facilities. The goal is to co-create hundreds of such brands with multiple restaurant partners across the country by the end of 2020
Little Caesars Pizza Enters India
The US-based Little Caesars Pizza has entered India and opened two outlets in Ahmedabad. One of the outlets opened near ISKCON cross roads and the second was inaugurated near LD College. Since the research exercise brought out the fact that vegetarian foods are preferred over non-vegetarian ones, so both these outlets will offer only vegetarian pizzas presently. However, non-vegetarian pizza varieties may be introduced in the future as per customer demands.The pizza chain will open more outlets in Gujarat and across the country in coming months. The USP of Little Caesars Pizza is affordable pricing so their pizzas are priced cheaper than other players but there will be no compromise on quality. This third largest global pizza brand, which operates in 26 countries, works on a franchise- based model.
Vinzillion Edibles introduces Zissto Range of Sauces
Vinzillion Edibles Pvt Ltd has launched Zissto range of ready-to-cook sauces. They have introduced a wide range of authentic sauces, which can assist even beginners in makingexotic Indian vegetarian and non-vegetarian dishes easily. The dishes could be Jain, Makhani, Chettinad, Malvani, Handi, Bhuna Masala, etc. The sauces are made with fresh farm ingredients and contain no artificial flavours or colours, and have minimal preservatives.
Zissto ready-to-cook sauces will target millennials, students and working professionals, all of who would want cooking to be convenient but without compromising on taste. The company believes in providing these at an affordable price. They have ensured the sauces have the right flavour as well as nutritional value. The sauces make it convenient to cook in just three easy steps, as there is no pre-prep time. Besides the sauces can also be used not just to make gravy, but directly as a dip or spreads.
Cornitos Launches Wheat Flour Tortilla Wraps
Cornitos, the flagship brand of Greendot Health Foods Pvt Ltd, has launched wheat flour tortilla wraps. The product is being imported from Europe and is soft, ultra-thin, easy to roll and cut. The pack consists of six tortillas weighing 270g in 8-inch size and has a shelf life of 12 months. The 270g pack is priced at Rs. 190 and will be available at retail, e-retail and modern trade stores.The packs come in zip lock which retain freshness,so no refrigeration is required before opening as they can be stored at room temperature. After opening the pack,must be kept in the refrigerator and used within seven days.The tortilla wraps can be used to make interesting Mexican recipes like enchiladas, tostadas and quesadilla or use tortillas as a pizza base or even make tortillas into nachos. The recipes are available on the company website and can be accessed by consumers on scanning QR code printed on the pack.
Beer House Cafe Opens Outlet in Ghaziabad’s Indirapuram
The Beer House Café’s has opened an outletin Shipra Mall which is located in Ghaziabad’s Indirapuram. It is an amalgamation of a lounge bar, pub and eatery. The outlet has been created after much trials and tribulations and offers flavours and practices from around the world. Yudhveer Singh, the founder of the establishment, was in the civil services and is a known sportsman in the field of karate.
The Beer House Café as the name suggests is a resto-bar and houses some of the most well-known brands from around the world. The philosophy behind the beer café is that an excess of a good thing is a very good thing. The Beer Paradise as it is called fondly is not only a haven for beer lovers but for foodies as well as it has on offer Italian, Mexican and Continental fare.
Thirteenth Edition of India Food Forum was held on February 5-6, 2020
India’s largest food retail intelligence event, India Food Forum took place at the Renaissance Hotel, Powai Mumbai on 5 and 6 February. The theme of India Food Forum 2020 was, ‘Charting the Growth Map for Food Grocery, Food Service & Food Start Up in this Fast, Tech Savvy, Digitally Connected, Demanding Consumer Driven Era’. India Food Forum embraced 30 power-packed conference sessions and master-classes by global experts on every aspect of food innovation, marketing and retailing. In addition, there was a powerful exhibition featuring food innovation, ingredient showcases, food-tech, start-ups and retail technology companies.
India Food Forum is recognised as India’s most powerful food retail intelligence event. Launched in 2008, the annual business event is always a powerful showcase of ground-breaking insights, analyses, products, technologies, emerging innovations, trends and developments, in the business of food in India. Every year, India Food Forum presents and analyses unique research findings, consumption and retail trends in food. The event puts together the most comprehensive capsule of trends and innovations that affect businesses engaged in the all aspects of the food retail value chain – from sourcing ingredients to retailing.
APEDA Dispatches First Shipment of Bananas from Andhra Pradesh
The Agricultural and Processed Food Products Export Development Authority (APEDA), along with the government of Andhra Pradesh dispatched the first shipment of 890 MTs of high-quality bananas, loaded in 43 refrigerated containers, from Tadipatri in Anantapur district of Andhra Pradesh to Jawaharlal Nehru Port (JNPT), Mumbai, recently for export to international markets. Since distance is a factor, to reduce losses during transit to Mumbai port, refrigerated rail containers have been used.
The Union Government, under the Agri Export Policy, has notified a banana cluster in Anantapur and Kadapa districts of Andhra Pradesh. Andhra Pradesh is and one of the largest member exporters of bananas. The exporting company has been able to change several practices by providing expertise and technology to help banana growers in Andhra Pradesh enhance the quality of banana production. Over 500 farmers have been trained to boost the production and export of the fruit from Anantapur and nearby districts. Over 3,000 farmers with an annual production of over one lakh MT are being handheld for exports directly.