Snapshots of Food Industry News
The ORB Dedicated to F&B Launched in Mumbai
The ORB that has recently been launched in Mumbai and is an integrated food and party destination with multiple fine dine restaurants, premium lounges, high energy bars, pubs, cafes, dessert stations as well as high-end wellness salon. It is spread over a sprawling space of 1,29,000sq ft. and promises to be the new social hangout place located as it within the proximity of JW Marriot Sahar and Chhatrapati Shivaji International Airport. The ORBoffers a curated mix of brands like Dragonfly Experience, Jumjoji (Parsi diner), Lets Talk Fish (seafood joint), Nasi & Mee (Pan Asian restaurant), Cheaters (American Grill), Starbucks, Love&Latte, South Bombay Café, Rassasy by Barcelos (Mexican & Continental), The Play Lounge, The Kettlery (Premium Teas), Keventers, Chaayos and MyFroyoland to name a few.
Pure Nutrition Opens New Store at Delhi IGI Airport
Pure Nutrition, an online nutraceutical brand, has announced the launch of its first-ever stores in Delhi IGI Airport. The stores are located at both Terminal 3 Departure in Domestic and International. The launch of the new store also marks the brand’s commitment to facilitate superior health and hassle-free shopping experience for travellers.
The newly opened store will be open to customers 24 hours every day. The store showcases the extensive product offerings of the brand that compromise of Dietary Supplements, Superfoods, Pure Herbal Infusions, Cold Pressed Oils, Protein Powder and Soups besides other categories. Having tasted success earlier at Mumbai airport, the brand is confident that their range of travel-oriented products for gut health, immunity, etc. will catalyse sales even further at Delhi airport.
Cornitos and Burgrill to Launch Walking Nacho Bags
The leading nacho crisps brand, Cornitos has partnered with burger brand Burgrill for the launch of Burgrill’s recipes ‘Walking Nacho Bags’. These have been so named as consumers can enjoy them on the go. The Walking Nacho Bag is an extremely innovative and interesting concept, wherein a bag of Cornitos Nacho crisps – Cheese and Herb, is used to create a snack of your choice.There are four variants of walking nacho bags for foodies to take on their journey. Both the brands are sure they will make dividends from the partnership as the taste of these walking nacho bags is out of the box. Burgrill has 30 outlets spread across North and East India.
Drunken Monkey partners with FIAPO for Vegan Options
Quick Service Restaurant, Drunken Monkey is collaborating with the Federation of Indian Animal Protection Organisations (FIAPO) in taking ground-breaking steps, by opting for 80 per cent vegan options by June 2020.This collaboration is part of FIAPO’s corporate engagement campaign to encourage businesses to use cruelty-free ingredients. Drunken Monkey has taken these steps keeping in mind the UN report which said that a global shift to plant-based diet is essential to save the planet from world hunger and worst impacts of climate change.Drunken Monkey has 78 outlets around India, and is looking at expanding to 150 outlets by the end of 2019. This change in vegan menu options will be effective for all their branches by mid-year in 2020.
Licious Launches First-of-a-kind Meat-based Spreads in India
India’s first and only meat food brand, Licious, has announced its foray into the packaged food category with the launch of its latest innovative meat-based-spreads. The product was unveiled by Bollywood actor, Shilpa Shetty Kundra, at a gala gathering at Four Seasons Hotel, Mumbai.Licious was founded in 2015 in Bengaluru as an online brand that sells raw meat products like chicken, seafood, red meat, pre-marinated meat, and gourmet meat-based products. Initially they will introduce six uniquely-flavoured meat spreads – butter chicken, Continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken.
The spreads category in India, valued at $800 million, is growing at a steady rate of 16 per cent. Butter, jams, chocolate spreads and mayo-based spreads. However, since there is no category of meat spreads Licious sees this gap as a huge opportunity.The USP of Licious’ meat spreads will be the presence of generous amount of freshly cooked real chicken chunks. These meat spreads contain 35 per cent of chicken chunks per 100g of the product so that there is meat in every bite. The spreads will be free of artificial preservatives, flavours and colours. The spreads can be used with bases like bread, paratha, chapatti, and salads to make wholesome sandwiches, wraps and salads.Currently, Licious is present in Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai. Over the coming months, the plan is to establish a national presence as India’s first omni-channel brand in the meat space.
How Wow! Momo has 274-stores Now
How Wow! Momo’s was started 11years ago by two college students Sagar Daryani and Binod Homagai with an investment of Rs 30,000 in Jadavpur. It was a small venture of selling an Indianised version of the Tibetan delight, momos.The brand is headquartered in Jadavpur where it started in 2008 with a kitchen, two cooks and a table. Wow Momo Foods Private Limited today fully owns and operates 271 outlets, the remaining three in Kerala are franchises.The first store opened in Gachhtala area of Tollygunge in Spencer’s Retail hypermarket, where the momos were supplied from the base kitchen in Jadavpur.
The 274 outlets include kiosks, small and medium size outlets and big eating joints spread over 13 Indian cities that employ 2,200 people. Theirprojected turnover in the current fiscal would be around Rs 200 crore. The brand has plans to come up with fully automated machines to prepare their delicacy. The company has come up with 14 varieties of momos, like burger momos, dessert momos, chocolate momos, and even chicken and cheese momos. The company’s R&D team is also working on preparing momos with a shelf-life of 90 days.
Sanjay Avhad says
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