Snapshots of Food Industry News
The Baker’s Dozen to Expand Footprint to 50 Stores by 2021
The Baker’s Dozen plans to invest over Rs 30 million to expand its footprint to 50 stores across 15 cities by 2021. Following its growth during the pandemic the artisan bakery plans to grow sales to Rs 30 crore over the course of next year and serve a million customers in that time. Since the Baker’s Dozen has built-up consumers in Mumbai, Pune, Bangalore, Delhi-NCR, Ahmedabad, Surat and Baroda, the Company plans to strengthen reach in these cities first and later expand across major metros and in cities like Kolkata, Hyderabad, Chennai, Goa, Kochi, Jaipur, Chandigarh and Lucknow.
The company has shifted its sales channels from retail partners to their own branded stores and direct delivery to customers. The brand has already piloted its new D2C store formats in Mumbai, Pune, Bangalore and Delhi-NCR, and aims to open at least two outlets each month across India. The demand for home deliveries has increased exponentially and so The Baker’s Dozen has initiated bulk deliveries in Mumbai. The brand’s product range covers a wide range of artisan breads, tea-time cakes, handmade cookies and healthy snacks. The company intends to focus on healthy products made hygienically.
Jeeru Drink Gets a Branding Change and Refreshing New Look
India’s most-loved Jeera masala drink, Jeeru has got a refreshing new look with a packaging and branding change. The makeover reflects a contemporary youthful brand that is fun, fizzy and spicy. The brands new-look and modern packaging is one among many steps the brand is taking to stay in the hearts of young India.
The new look has been Designed by 82.5 Communications and the new bottle labels and cans are inspired by a kaleidoscopic design with jeera grains and apple playing a key role. To maintain a sense of familiarity, the old font has been carried forward into the new design. Besides the packaging, the brand is also revamping its distribution network and strengthening its national presence. As the brand is growing its geographical presence and appeal the company felt the need to make the drink look more contemporary, without losing sight of its unique Indian essence – a truly Indian drink with Indian ingredients.
Swiggy Onboards 7K New Restaurants
Online food delivery platform Swiggy has onboarded more than 7,000 new restaurants a month, which is 3,000 more than the pre-COVID numbers. It has also delivered 10 crore orders since the beginning of the lockdown. A majority of the onboarded restaurants are small and medium restaurants and there has been a five-fold increase per month in onboarding fine-dine restaurants for online deliveries.
On a pan-India basis, the food delivery platform has recovered around 80-85 percent of pre-COVID order value. In many markets, it is at 95 percent in some and even over 100 percent. In a few. During the ongoing IPL cricketing season, Tier II and Tier III cities have performed really well recording a double-digit growth over the first weekend itself. Bengaluru, Mumbai, Hyderabad are the most active metro cities while Ahmedabad, Jaipur and Lucknow are the most active Tier-II cities during this cricket season. Big food delivery markets such as Bengaluru and Chennai are seeing very fast recovery.
McDonald’s to Restart Dine-in operations in Maharashtra
Westlife Development, which operates McDonald’s restaurants in the south and west region of India is all set to re-start dine-in operations in Maharashtra after six months, as there was a COVID-19 related lockdown. The company will ensure a complete safe and hygienic experience for its employees and customers alike.
Through its ‘Golden Guarantee platform’, McDonald’s India West and South has put in place new processes that will ensure that the food is prepared and served without being touched by bare hands. They have also worked on ensuring contactless operations, frequent sanitisation, social distancing and usage of all required protective gear across dine-in, delivery and take-out channels.
Ripefeast Food Suppliers Launches Khaaugully E-commerce Platform
Ripefeast Food Suppliers Pvt Ltd has launched Khaaugully – an e-commerce platform for a variety of snacks, authentic Indian foods and groceries. The online store has a rich array of over 2,500 items including sweets, dry fruits, chocolates, bakery products and namkeen among other things. The company will deliver food and groceries in Tier 1, Tier II and Tier III towns and cities across India. Khaaugully will ensure uninterrupted delivery in a superfast mode. The platform has been launched to ease everyday hassles of physical shopping involving standing in long lines and store-to-store hopping.
A market research that took place before the COVID-19 outbreak had predicted that e-commerce market in India will reach US$200 billion by 2026 and recent trends suggest that India would reach this goal sooner than predicted. The timing of the launch of the Khaaugully E-commerce Platform is thus being seen as a smart marketing strategy by the company and of turning crisis into an opportunity. The launch also happens to coincide with the country’s festival season.
Grover Zampa Vineyards Launches Premium French Wines under La Réserve
Grover Zampa Vineyards have launched a premium range of international wines under their flagship La Réserve label in collaboration with Chateau D’ Etroyes, which that boasts of the rich history in French winemaking. Under this partnership the two new additions La Réserve Chardonnay and La Réserve Pinot Noir are being launched which are likely to appeal to Indian wine aficionados. The wines are matured in French Oak barrels for 12 months so they deliver the intricate complexity of taste and aroma.
Grover Zampa Vineyards, was looking to diversify their portfolio and bring some of the most sought-after ranges of wine to the table. La Réserve Chardonnay and La Réserve Pinot Noir have been created keeping tradition in mind and so they will have ancestries from the Burgundy region. In the Burgundy region special care is taken to ensure that the essence of each terroir is preserved and revealed in every bottle and these wines too will boast of unique tangs. The launch of exclusive wines from the stable of Grover Zampa Vineyards is sure to impress the wine connoisseurs.
Something’s Brewing Launches India’s First Coffee Brewing E-shop
Something’s Brewing has launched India’s first coffee brewing one-stop e-shop for coffee lovers. The first of a kind coffee e-commerce platform will give coffee lovers a taste of domestic and international coffees and at the same time will also provide the entire array of coffee machines, merchandise, accessories and more. The platform has a mix of internationally acclaimed manual coffee brewing devices and accessories brands like Fellow, Delter Press, Varia Brewing, Goat Story, Finum, Wacaco and Ratio and also critically acclaimed home coffee gadgets from brands like La Marzocco, Rancilio Silvia, Bezzera and Lelit for the customers to experiment and brew their personal concoctions.
Something’s Brewing’s coffee brewing one-stop e-shop is a tech-enabled marketplace. It has been launched with more than twenty internationally acclaimed brands and will also bring in top Indian specialty coffee brands as well. Even though India is a tea loving country but coffee culture is fast catching up. What is interesting consumers is artisanal coffee and different brewing techniques like dripping, steeping etc. Something’s Brewing aims at introducing customers to an immersive experience where every category of coffee drinker could find their best fit.
Britannia Expects 35 Percent Growth from Rural Segment
Britannia Industries is expecting the rural segment to account for about 35 percent of its total sales in the next 18 months as they have recently expanded their network. As the rural market is showing a higher rate of growth the company is expanding its reach by adding more distributors. The number of rural distributors has increased to 22,000 from 20,000 and the company will continue add to the number of distributors in rural markets.
To engage the rural consumer Britannia is making their premium offerings available in small packs so lower income consumers can buy them easily. Britannia is also investing to create a hub-and-spoke model in rural markets which will enable them to distribute products in far-flung areas. The company is also introducing affordable products targeting those markets and so most of their products are playing in the Rs 5 category. The company has launched cakes and Swiss rolls priced at Rs 10 onwards.
Chetak Caterers Launches ‘Spoon of Love’ Virtual Restaurant
‘Chetak Caterers’ is a member of the Bombay Caterers Association and the caterers are well known for their delicious food since the last four decades. Under their doorstep hospitality brand ‘Pratvick’, they have now launched ‘Spoon of Love’ a virtual delivery-only restaurant specializing in à la carte, wholesome vegetarian global cuisine. From their modern, centralized kitchen, experienced delivery professionals will bring food to the consumers’ doorsteps. The food will be delivered in efficiently packed, microwaveable containers, so warming, serving, and eating the food will require minimal effort and post consumption storing and disposing will be equally easy. They are fully equipped to deliver food to all corners of Mumbai.
Based in Sewri, this centralized kitchen is equipped with state-of-the-art technology and spread over 2,200 square feet and has the capacity to cater food 10,000 people. The kitchen includes a swanky cold storage and all the latest amenities for preparing gourmet delicacies belonging to different cuisines, according to the highest food-quality standards. The kitchen has been designed to maintain supreme sanitization standards and complies with Hazard Analysis Critical Control Point (HACCP) requirements.