Snapshots of Food Industry News
Swiggy Enters Lucknow and Will Cover 220 Restaurants
Online food ordering and delivery platform Swiggy has announced that it has expanded its operations to include Lucknow. It has also listed almost 220 restaurants that its operations will cover in areas like Gomti Nagar, Indira Nagar, Hazratganj and more. Swiggy is looking forward to serving in Lucknow which offers a unique mix of different cuisines that have been influenced by various culinary traditions. Swiggy is on an expansion mode has recently taken its operations to seven other new cities including Chandigarh and Nagpur. Swiggy now operates in 15 cities in the country. Through the Swiggy app, consumers can opt for all kinds of services featured on the app like lightning-fast delivery, live order tracking, no minimum order, and multiple paying options.
Barcelos to Add 20 More Outlets in India by End of 2019
South African restaurant chain Barcelos, known for its flame-grilled menu with peri peri sauces, is likely to add another 20 outlets in India by end 2019. Barcelos India has been able to create a distinct position in the restaurant space and is now looking to expand via the franchise route. It is looking to partner with individuals who would be enthusiastic enough to drive the Barcelos brand. The brand is eyeing Mumbai, Chennai, Kochi, Pune and Delhi NCR for more outlets and looking to open up12 smaller outlets in food courts in the country.
Barcelos offers a mix of five different cuisines which includes Portuguese, Mexican, Italian, Spanish, and American cuisines. The spicy fare matches Indian palates and the Black Burger is the best-selling product in India. Barcelos has also revolutionized the ‘burger; concept by offering colors to their burgers. They were also the first to introduce Sangria Bar with 21 flavors of Sangria. The company recently introduced a new menu for customers with vegetarian preferences, which account for 40 percent of footfalls at Barcelo’s outlets; as well as healthy and nutritious food without saturated fats like oils and butter for health-conscious youth. Consumers like to patronize South African cuisine at Barcelos, which is somewhat of a rarity in India. Barcelos has special offers for people of different age groups, like special lunch. They also have tie-ups with many table booking and food delivery apps and are in the process of launching a new digital wallet as part of their loyalty program.
Ananda Dairy Opens 200 New Outlets in Delhi/NCR
Dairy manufacturer Ananda unveiled 200 new company outlets in Delhi/NCR. Ananda is committed to providing its customers quality dairy products at an affordable price. This reiterates its vision to give its consumers, a direct access to the wide variety of nutritious and pure milk and milk products. The company announced an investment worth Rs.10 crore, with an aims to focus on an overall growth of 30 percent along with decent job creation.
The company is focused on its approach of rapid expansion as it eyes a bigger piece of the North India dairy market. Ananda has envisioned a target of launching over 500 company outlets and achieving a projected turnover of Rs.1,500 crore by the end of FY18. In launching 200 company outlets in one go, Ananda has broken its previous record of inaugurating 105 Ananda outlets in a one-single day. Achieving this milestone had the added goal of providing their diverse product range of more than 75 fresh and wide dairy products including confectionery and bakery items to consumers so they have closer access. The outlets will be staffed with well-trained professionals, who will be able to guide consumers to the right products, based on their unique dietary requirements.
Bagrry’s Launches Apple Cider Vinegar with the Mother
Bagrry’s, a leading Indian brand of breakfast cereals and health foods, has unveiled Bagrry’s Apple Cider Vinegar (ACV) with the Mother. The Mother is a natural part of the apple that makes the vinegar look cloudy. Made from apples grown in the Himalayas, the vinegar is of high-quality, raw, unprocessed and unfiltered and prepared using the traditional method of fermentation. No other processing is done and the apple cider vinegar is kept 100 percent natural with the goodness of apples intact in the product. This method helps to retain the proteins and healthy bacteria that make the AVC more effective since it is full of probiotics.
Bagrry’s ACV will be available in 500ml bottles on Amazon, with a special introductory discount of 24 percent. The offer is valid till July 31, 2018.
Adani Group Emerge Highest Bidder for Ruchi Soya
The Adani Group Company offered about Rs.6,000 crore for acquisition of bankruptcy-hit edible oil firm Ruchi Soya and beat Patanjali to emerge the highest bidder. Baba Ramdev-promoted Patanjali Ayurved, the only other qualified player in the race, bid for Rs. 5,700 crore. The Committee of Creditors (CoC) of Ruchi Soya, in its meeting, opened the bids submitted by the two contenders Patanjali group and Adani Wilmar. The CoC also decided to conduct Swiss challenge method to maximize the asset value of Ruchi Soya. Under the Swiss Challenge method, Adani will get another chance to make an offer if Patanjali were to match or better its offer of about Rs. 6,000 crore. Patanjali Ayurveda already has a tie-up with the Indore-based Ruchi Soya for edible oil refining and packaging and it wants to further expand into cooking oil business.
In December 2017, Ruchi Soya Industries Ltd entered into the Corporate Insolvency Resolution Process (CIRP). According to sources lenders have to recover about Rs.12,000 crore in outstanding loans from Ruchi Soya and so they were not happy with the initial bids, wherein Patanjali was the top bidder with an offer of around Rs. 4,300 crores followed by Adani at Rs 3,300 crore. Apart from Patanjali and Adani, companies that had shown interest in acquiring Ruchi Soya were Emami Agrotech and Godrej Agrovet. Ruchi Soya has many manufacturing plants and its leading brands include Nutrela, Mahakosh, Sunrich, Ruchi Star and Ruchi Gold.