Snapshots of Food Industry News
India Fourth Largest Market for Coca Cola’s Smartwater
Coca Cola has announced that India is the fourth largest market globally for the premium bottled water brand ‘smartwater’. Coca Cola has been working to grow the brand in India after it was introduced in 2018. It has now become the second largest brand in the premium water market in the country. According to Coca Cola, water as well as enhanced water and sports drinks have seen a two percent growth. Coca Cola had acquired Glaceau smartwater in 2007 and it is now available in several countries worldwide and has become Coca Cola’s one-billion-dollar brand. The target in India is now to be in 90,000 outlets by the end of 2019.
Artisanal Snack Brand Gouris Goodies Partners with Mandira Bedi
Gouri Gupta’s artisanal snack brand Gouris Goodies has entered a nutritious partnership with actress, mother and fitness enthusiast Mandira Bedi. Both the mothers bonded over their mutual preferences for clean eating, nutritious food, and the family. Eating consciously and staying dedicated to her exercise regimen is important for Bedi and she clearly epitomises healthy eating and remaining fit as espoused by Gouri Goodies. With this partnership in place Gouri’s hopes to scale new heights.
The brand offers a handcrafted range of all natural and preservative-free products, including cereals, energy bars, happy ladoos and mini bites. The snack goodies are suitable for all occasions, as an office snack, for the kids, a gift for all celebrations and also post-workout as the products offer simple everyday dosage of nutrition. Gouris Goodies are handcrafted in small batches so they can provide the nutritious snack anytime to your children and mothers can eat them too mindfully and consciously to feel energised.
Mrs Bector ATL campaign for Cremica Sugar Crackers’ launch
Cremica, the major biscuit and confectionery brand, has released an above-the-line (ATL) campaign to mark the launch of Cremica Sugar Crackers. These crackers are the perfect partner with tea, coffee or any beverages. The multi-layered crispy cracker with a sprinkling of sugar can be relished at any place, be it at an office meeting or on the college campus.
The ATL campaign has been conceptualised and executed by Arms Communications. The TVC is airing in all multi-media platforms. The campaign has given an added boost to the brand retailers, who feel that the product is an instant hit in the market.
Cremica has more than 50 SKUs in its product portfolio with many new products on the anvil. The company is strongly committed to using natural ingredients and quality, and hence, take strict measures to ensure that customers receive premium taste and nutrition. With the benefits of wholegrain, wheat and natural fibre, the products are the perfect option for some guilt-free snacking. The brand’s parent company, Mrs Bector Foods Specialties Ltd, has blended stringent in-house measures with cutting-edge technology to ensure the production and delivery of quality products. Their ability to understand customer demand has strengthened the distribution network to ensure deeper coverage and depth in North India.
Dimsum Brand Fat Tiger Launched in Four Indian Cities
Sohrab Sitaram has come up with a modern tea shop and dimsum parlour in four Indian cities, at Delhi, Chandigarh, Ludhiana and Karnal. Named Fat Tiger, the new food brand aims to re-invent the notion of tea by introducing international flavoured hits like cold iced tea topped with liquid cream cheese, crushed fresh fruit tea, dessert tea and more. It also seeks to introduce new varieties of dimsums and momos. Sitaram is known as the hospitality entrepreneur who relaunched the Keventers milkshakes brand in 2015.
The momo and dimsum preparations have spice levels inspired from Meghalaya, Nagaland, Mizoram, regions of Sikkim, and Arunachal Pradesh as well as from Asian countries like China, Thailand, Nepal and Myanmar. Fat Tiger brand will offer delicacies which may have originated outside India but are now very much a part of the Indian eating culture. The idea is to create products and offer fantastic varieties for the customers in innovative avatars. Fat Tiger aims to expand to over 1,000 stores across the country through both company-owned outlets and franchises.
ITC Launches World’s Most Expensive Chocolate
Priced at Rs 4.3 lakhs per kilogram, ITC has launched the world’s most expensive chocolate under its luxury chocolate brand Fabelle Exquisite Chocolates. The limited-edition range chocolate called ‘Trinity – Truffles Extraordinaire’ entered into Guinness World Records to become the world’s most expensive chocolate. The chocolate has been co-curated by France’s Michelin Star Chef Philippe Conticini and Fabelle’s Master Chocolatier and naturally Fabelle is extremely happy for setting the two new benchmarks. The limited-edition offering will be encased in a hand-made wooden box, which will contain 15 truffles, each weighing approximately 15 grams. The made-to-order box will be available at an indulgent price of Rs one lakh inclusive of taxes.
A.V Organics Launches Evocus, Natural Black Alkaline Mineral Water
A.V. Organics, a start-up venture, has launched ‘Evocus’, India’s first natural black alkaline water, in Delhi-NCR. Evocus’ formulation provides superior and sustained hydration, better detoxification and improved metabolism benefits. The launch is in line with the company’s expansion strategy and vision to offer products that provide consumers with wellness and better living via optimum hydration and detoxification. More than 70 natural trace minerals are infused into the completely-purified water and bottled in a fully-automated, sterile, pharma-grade plant, untouched by human hands. The water receives its unique black colour from the blended natural minerals sourced from deep within the Earth’s crust.
The latest launch in Delhi-NCR was preceded by the brand’s launch in Pune, Chandigarh and Vadodara, where the product is available across top retail outlets. Packaged in 500 ml priced at Rs 100, Evocus is available in leading supermarkets and retail outlets in Pune, Chandigarh and Vadodara. In Delhi, it is currently available in 24Seven and Food Hall stores and will be shortly available in Le Marche and Modern Bazaar. It is also available on Amazon, Snapdeal and Big Basket and also on the company’s online store at www.drinkevocus.com. The company has invested US$ 1 million in setting up a fully-automated manufacturing and bottling plant, with an allied R&D unit, spread across 50,000 square feet in Vadodara. The facility can produce 40 million bottles annually. In the next five months, Evocus will be available in cities such as Bengaluru, Hyderabad, Jaipur, Mumbai, Chennai, Indore, Ahmedabad and Surat.