Snapshots of Food Industry News
Goodwyn Tea launches Diwali 2019 Collection
Goodwyn Tea, one of India’s leading premium tea brands has recently launched its Diwali 2019 Collection. They have adopted a new bespoke festive approach and managed to create a sophisticated, yet budget-friendly gifting option for the festive season.The collection is not just aesthetic but serves a purpose and is also mostly eco-friendly and reusable. Since the past few years Goodwyn Tea Diwali collection has been a hit.
Since Goodwyn is a tea brand so gifting premium quality teas like Calming Chamomile, Kalkatta Paan and Lemon Honey Green to Kashmiri Kahwa, Digestive+, La Menta Peppermint and Turmeric Glow. The teas are packed in choicest and often electroplated chest boxes, decorous tea tin scrolls, stylish tea cubes and graceful tins which are all personalised with logos and signatures. The company prides itself in having a diverse range of Diwali special gourmet gifts to suit all budgets, alongside their bestselling regulars like Health Box and Indian cubes. From Rs 99 to Rs 3,999, there is something for every pocket size.Goodwyn has successfully partnered with over 300 corporates for gifting and includes big names like Tata Housing, Sun Pharma, Zydus, Bluestone to Merino, Glenmark, Dr. Reddy’s.
Parle Relaunches Rol.a.Cola and Eyes Sales of Rs.100 crores
Biscuits and confectionery major Parle Products, which had discontinued the hard-boiled candy with cola flavour in 2006, is bringing the Rol.a.Colabrand back based on consumer response on social media.In the first year of relaunch of Rol.a.Cola the company expects sales of around Rs 100 crores. This means that Rol.a.Cola with account for around 10 percent to the overall turnover of the company. In the short term they hope to achieve a number of around 200 tonnes a month of sales of Rol.a.Cola. In view of the relaunch of the brand, the company has added fresh capacities for Rol.a.Cola at its existing plant at Indore.
The company has already started distribution of the cola candy after starting production in mid-September. They are looking to reach at least 5 lakh stores in the first six months. A brand comeback based on consumer demand using social media interaction as a platform is a very significant one in the marketing of Parle Products.In February this year after a social media user tweeted asking Parle Products to bring back Rol.a.Cola candy, the company had sought 10,000 retweets to bring it back. In response, consumer driven #BringRolaColaBack campaign went viral and secured more than 7.11 lakh impressions on Twitter. The company realised that there is a space for this brand and so they brought it back on consumer demand.
Foods & Inns Acquires Kusum Spices
Mango, guava pulp and frozen snacks manufacturer Foods & Inns has acquired KusumSpices for Rs 13.99 crore.Under the transaction, Foods & Inns will enter into partnership with a share of 99.99 percent with Kusum Spices. With this acquisition, the company is expecting to double the revenue of their spice business and overall revenue to over Rs 400 crore.With Kusum Masala being a household name in the Mumbai suburb region, this acquisition will lead the company’s transition from being a purely B2B (business-to-business) player to a branded B2C (business-to-consumer) one in the branded spice business.Kusum Spices had revenue of Rs 17 crore in 2018-19, while Foods & Inn’s revenue stood at Rs 340 crore.
The company will fund the acquisition through internal accruals. Foods & Inns received Rs 148 crore by selling its land at Chembur in Mumbai and has used some of it to pay its debt.
Foods & Inns have used Rs 13.99 crore for the acquisition and will use the rest for small ticket size acquisition in the frozen food category and also for expansion. Foods & Inns had acquired frozen foods company Finns Frozen, which produces frozen snacks such as samosa, onion bhajji, naans and vegetables, in March.
Mondelez India Launches Cadbury Dark Milk in Premium Chocolate Category
Mondelez India has introduced a new taste experience with the launch of Cadbury Dark Milk. The premium category chocolate is meant for mature and discerning consumers. Mondelez India has developed a new taste experience with Cadbury Dark Milk as it combines milk and dark chocolate and offers a smooth and deeply deliciousrich taste.It is also darker and richer and comes with a special packaging and the new premium taste will appeal to chocolate lovers. Cadbury Dark Milk is available in Original – Rich and Creamy variant, priced at Rs 99 for a 72g pack, and in Original – Rich and Creamy and Salted Caramel – Rich and Creamy variant, priced at Rs 199 for a 156g pack.Mondelez sees a major opportunity in the new taste experience and will give them the first mover advantage and have roped in actor Aishwarya Rai Bachchan to be the face for the product in India.
MPEDA Opens Second Signature Stall for Seafoods
The Marine Products Export Development Authority (MPEDA) has opened its second signature stall at the Cochin International Airport under its ‘Seafood India’ project. The new stall will sell ready-to-cook and ready-to-eat value-added products from ten exporters and will also display products developed by prominent fisheries research institutions such as CMFRI, CIFT and NIFPHATT.
The signature stall has been opened at the airport as a part of MPEDA’s brand promotion campaign for Indian seafood, especially as the airport receives international tourist traffic as well as non-resident Keralites. MPEDA is looking to set up similar signature stalls in other international airports as well.
Swiggy in 500 Indian Cities Now
Food delivery platform, Swiggy has expanded to 500 cities in India and have added 60,000 restaurants in the past six months. By December 2019 they intend to take their delivery services to 100 more cities and 200 universities. Presently they have a presence in 75 universities. Their expansion plans include taking their platform to tier 3 and tier 4 towns so consumers can have convenience and raise their quality of life. In the month of September, the company launched their services in every four cities a day to reach this number. With this expansion every one in four Indians has access to their services.