Snapshots of Food Industry News
Marico’s Saffola Fittify Unveils Hi-Protein Soups
Marico’s brand, Saffola Fittify Gourmet, has introduced nutritious Hi-Protein Soups in convenient packs. These soups have four times the protein content, per serving than regular powdered soup. They are available in four flavours, namely Spanish Tomato, Italian Mix Veg, Mexican Sweet Corn and French Mushroom Garlic. Curated by Chef Kunal Kapur, these one-minute instant soups are the ideal evening snack that is healthy and nutritious.
The soups have no added preservatives, no artificial colours, no monosodium glutamate (MSG) and no animal extracts. They have been made nutritious by adding five different superfoods like moringa, quinoa, buckwheat, amaranth and turmeric. “Saffola Fittify is a brand that is designed to fit into the consumer’s daily routine so small packs have been introduced to dish up hunger strikes. The 24g soups are priced at Rs.49 and presently there is a limited-time offer of “Buy two get one free” till stocks last. However, the packs without the offer are also available.
Naturo Launches Raw Mango Bar – Mango Blast
Naturo Food and Fruit Products has launched Mango Blast, the country’s first spicy raw mango bar, which is also nutritious as it is made with over 75 per cent fruit pulp. Made from real raw mangoes and natural spices Mango Blast will give the consumer an authentic experience of raw mango coated in a tantalising spice mix. The mango bar has been created keeping in mind the company policy of providing real fruit for healthier living. The product also contributes to the recommended daily fruit intake of 100g per day.
The aim of the company is to preserve the nutrients found in the real fruits, so products can provide essential vitamins, minerals and dietary fibre for a healthier lifestyle. Priced at Rs 5 for a 10g bar, Mango Blast is available at supermarkets and grocery stores, as well as online, on the Naturo portal and several online marketplaces and e-retailers. Mango Blast comes in a convenient size and in fun and quirky packaging with prominent visuals and eye-catching colours. The product is also available in convenient multi-packs and jars for on-the-go snacking or at-home use, as well as in multiple formats such as 90g slabs and bite-sized chunks.
Bonn Group Launches Healthy Range of Cookies
The Bonn Group has expanded its biscuit portfolio by launching healthy range of cookies that include Americana Mexican Veggie Cracker, Americana Multigrain Cracker, Americana Digestive and American Atta Cookies in entire North Indian states. These biscuits come in a
food basket which are easy to carry, tasty to eat, cholesterol free and reasonably priced. The biscuits are also convenient as a gifting option. The Americana range will help the company penetrate high biscuit consuming states like Punjab, Haryana, Delhi and NCR.
The Americana Mexican Veggie Cracker is loaded with vegetables, herbs and Mexican flavoured spices, while, Americana Multigrain Crackers are made up of black sesame(til), sunflower seeds, linseed etc. Americana Digestive and Americana Atta are packed with fibre and have been specially created for people who seek a healthy way of life. By adding these cookies to their product portfolio, the company hopes to increase their sales revenue to Rs 1,000 crore by 2021.
‘All That Dips’ to Expand Across Country by 2021
All That Dips, makes a range of unique products like salsa, hummus and other signature dips that have an international flavour but local appeal. The Vadodara based healthy snack company is making all efforts to gain visibility so that they can have a pan India presence. The company makes snacks that are not only healthy but also delicious, artisanal, free from harmful chemicals, have interesting ingredients and are always fresh. All That Dips has a presence in western India, in cities like Mumbai, Pune, Ahmedabad, Surat and Vadodara. They have also recently launched their product range across Southern India in Bengaluru, Hyderabad and Goa. To increase the awareness of their products they began a sampling and tasting campaign that has proved successful as more than 70 percent of the people who sampled their dips come back to purchase it within 60 days.
All That Dips select the best ingredients and create flavours that customers can enjoy and which give them ‘wow ’moments with friends and family. The company has mainly focussed on hummus and salsa dips but have now launched a variety of cheesy dips, yogurt dips and even guacamole. They have also begun their new brand ‘Bechef’ which consists of marinades and stir fry sauces. All That Dips has 18 SKUs with 3 variants of hummus, 3 variants of salsa, 3 variants of aioli, 3 yogurt dips, 3 signature dips, and 4 cheesy dips.
Mother Dairy Enters Indore Market for Milk Sales
Mother Dairy will sell four milk variants through 1,500 retail outlets spread across Indore. This is in line with the company’s vision of having a national footprint. Their goal is to enter at least 100 Indian cities. The newly launched milk range in Indore market is being sourced from the regions in and around Madhya Pradesh. The milk is being processed and hygienically packed in an associated plant in Dewas. Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB). It sells milk and milk products under the ‘Mother Dairy’ brand and edible oils under the ‘Dhara’ brand. Fresh fruits and vegetables, frozen vegetables, unpolished pulses, honey, organic range of products, are marketed under the ‘Safal’ brand.
Tea Cafe Chain Chaayos Raises US$ 21.5 million in Funds
Tea cafe chain Chaayos has raised US$ 21.5 million in a mix of equity and debt funding to expand its business. The US$ 18.5 million equity round was led by SF based Think Investment and also got participation from existing investors Tiger Global, SAIF Partners and others. Innoven Capital participated with US$ 3 million venture debt. The tea chain plans to open 300 cafes over the next three to four years with the funding.
They have been making steady progress and by end of 2020 will have a network of 100 cafes. Along with growing the network, the company will continue to invest in technology and augment team across all levels. The company is technology driven chai café, where guests can choose chai from over 80,000 customisations. The café uses technology for facial recognition for logging in, for repeating usual Chai orders and for making payments without hassles of OTP. The company has 1.7 million registered guests across 80 cafes in eight cities including Delhi, Mumbai, Bengaluru, Noida, Gurugram, Chandigarh and Faridabad.
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