Snapshots of Food Industry News
McDelivery Re-launched in North and East India
Quick Service Restaurant, McDonald’s has relaunched its online food ordering service, McDelivery in the North and East India. McDonald’s owned Connaught Plaza Restaurant Pvt Ltd which operates McDonald’s restaurants in the north and east would serve the food ordered through the McDelivery TM app and website. Consumers will be able to enjoy McDonald’s in their homes and offices with the relaunch of the McDelivery app. McDelivery services will be available in select restaurants in North and East India and consumers can expect to be served food of quality with cleanliness.
Puri Oils Limited has New Advertisements
Puri Oils Limited will soon be launching new advertisements with actor Boman Irani for its P marked mustard oil. The new advertisements will enable the 85years old company to connect with its traditional hinterland audience as well as the new generation of lifestyle oriented and health conscious urban consumers. Though Boman Irani has been associated with Puri Oils Limited since a long time, but the new advertisements will have Irani playing different characters. Of course, Puri Oils will continue to leverage their position as “The Mustard Specialist since 1933” in the new advertisement campaigns too.
McCafé Serves 10 million Cups of Coffee and Celebrates Through Poetry
McDonald’s India’s in-house coffee brand in South and West India, McCafé has reached a milestone of serving 10 million cups of coffee. To celebrate this event, McCafé has asked its patrons to share their coffee moments and memories by writing slam poetry on the topic “#10MillionCoffeeMoments”. They can take the poetry to their nearest McDonald’s restaurant and share it on the special tray mats. This poetry writing will ultimately culminate into a grand slam poetry event at a McCafé, where select people will get a chance to share their coffee memories. The #10MillionCoffeeMoments campaign is a way to celebrate each cup of coffee served at McCafé and give customers a chance to relive their best coffee moments.
McCafé offers a wide selection of over 45 hot and cold beverages, ranging from premium coffees to an array of shakes and ice splashes along with delicious desserts.The 100 per cent Arabica beans are locally sourced from Chikmagalur, Karnataka. These beans are expertly roasted to give the coffee a rich, bold flavour. McCafé baristas undergo 100 hours of training to learn best coffee handling practices, free pouring, and extraction techniques so they can handle all kinds of coffee demands.
Dairy Day Launches Premium Ice-cream Mini Tubs
Leading ice-cream brand, Dairy Day, has launched mini premium tubs in three flavours, viz. Gajar Halwa, Gulab Jamun and Rose Kulfi, especially for Dussehra.In India, sweets are a significant element and important part in celebrations and hence the launch on this occasion.These mini tubs are a unique blend of ice cream and sweets and have been prepared using traditional recipes that also preserve the authentic flavours of the product. While Rose Kulfi is a creamy and milky ice cream, blended with rose petals, Gajar Halwa is creamy with a perfect colour and texture, and the Gulab Jamun variant will usher in the festive mood.These 250ml tubs, priced at Rs 80, will be available across 30,000 plus outlets in Karnataka, Tamil Nadu and parts of Maharashtra, Andhra Pradesh, Telangana and Goa.
Dairy was founded in 2002 and manufactures about 150 products in over 30 flavours. The range of products include a variety of cups, cones, sticks, tubs and other novelties. The company has two manufacturing units in Karnataka, spread over 2 lakhsq. ft with a production capacity of 1.4 lakh litre per day. The production plant has an expert team of dairy technologists, food technologists and microbiologists.
Bonn Launches Campaign to Increase Consumer Base
India’s leading bread and biscuit maker, Bonn Group, has launched a month-long campaign, which says “Bonn Bread Khao Har Minute Inaam Pao”. The campaign has been launched to help them create awareness and build support across their markets in northern India. Under the campaign, customers have to purchase any of the Bonn breads (BONN Prime Time White Slice Bread, Premium Sandwich Bread, Brown Hi-Fibre Bread, Garlic Bread, Multigrain Bread, Atta Whole-wheat Bread or Healthy Slice Bread) and then send the offer code number through SMS. The company is offering a prize every minute which consists of a Paytm cashback of Rs 30and one every hour, a Paytm cashback of Rs 50. There is also a daily prize of a gold coin, a weekly mobile phone prize, a fortnightly prize of a two-wheelerand a bumper prize which is a car.
Bonn’s Nuhealth range of breads – ActiveHeart, Active Nutrition and Digestive Balance are also part of the campaign. All of these breads provide a mix of vitamins, protein, iron and a host of other nutrients for a balanced and healthy diet. The company is eyeing a turnover of Rs 1,000 crore in the next two years. To keep consumers interested and their market share healthy, the company keeps innovatingnew products. This campaign has been launched to give a fresh appeal to the brand.
Kirana King Aims for 7,000 Stores in Five Years
Retail store aggregator Kirana King is aiming to have 7,000 associate stores across 14 cities in the next five years.The company already has 96 stores in Jaipur and is looking to expand business in 14 other cities in Rajasthan.After Rajasthan they will expand their business to three-four more other states in these in five years. Kirana King’s strategy to boost business lies in their four-point programme of standardisation, digitisation, centralisation and socialisation. This helps to transform traditional kirana businesses and provides sustainability which is required in the digital competitive market scenario.Kirana King has their own warehouses and distribution centres and are working on linking stores with tech-supported supply chain management system. Other measures to boost footfall in shops will include collective promotional and marketing initiatives. The company is credited for being India’s first asset light grocery retail business model.