Snapshots of Food Industry News
Hamdard Laboratories Launch Two ‘Ready to Drink’ Products
Hamdard Laboratories, Foods Division India have expanded their product portfolio with the launch of two ‘ready to drink’ products – RoohAfza Fusion and RoohAfza Milkshake. RoohAfza is the signature drink of the company and the new RoohAfza Fusion is a blend of RoohAfza and real fruit juices in five flavours – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange, and Juicy Mango. For convenience of consumers RoohAfzaFusion is being offered in ready to drink tetrapak format.
Hamdard has also launched RoohAfza Milkshake which is a blend of RoohAfza, vanilla and milk and is being marketed as a nutritious drink with a sensuous dairy flavour. The RoohAfza Milkshake will also be available in an ultra-safe tetrapak packaging to ensure safety and refreshing taste. RoohAfza has been popular with consumer since the past 100 years and Hamdard hopes that they will continue to enjoy the new offerings. The two new, ready to drink products, are being targeted at the convenience seeking younger consumers, by offering the new beverages in ready to drink Tetrapak packaging.
Sunfeast Dark Fantasy and Frozen Bottle Collaborate on New Products
ITC Limited’s Sunfeast Dark Fantasy has collaborated with Frozen Bottle to launch an assortment of chocolate flavoured desserts and beverages that will be infused with Dark fantasy cookies.Theofferings have been especiallyco-crafted by a team of food and beverage experts at Sunfeast Dark Fantasy and Frozen Bottle. The offerings are being made-instore with the highest safety, hygiene and quality standards.
The menu consists of eight offerings in various formats like cake jars, milkshakes and sundaes. The indulgent desserts and beverages will be served in a bottle and can be had in the comfort of your home in these current times. The new menu offerings will first be available to consumersin Bengaluru and Chennai and then in several other Indian cities across the country. Consumers can order these desserts through online food aggregators like Swiggy and Zomato.
Flipkart Readying to Start Hyperlocal Delivery Services
The Walmart-owned Flipkart is getting ready to launch a new hyperlocal delivery service that will enable customers to receive items from nearby stores. The pilot will begin with grocery deliveries in Bengaluru in the next few weeks. Flipkart is likely to utilise the last-mile capabilities of logistics firm Shadowfax a firm that offers an on-demand, last-mile logistics network. In-fact Flipkart had earlier led a US$ 60 million funding round in Shadowfax. The delivery service will be available via the Flipkart app, and initially, deliveries will be done from local warehouses and select shops. In the past few months, Flipkart has been partnering with retail chains like Spencers and Vishal Mega Mart to enable hyperlocal deliveries of groceries and essentials in various cities.
Coca-Cola India Introduces Buttermilk Beverage
Coca-Cola India has introduced ‘Spiced Buttermilk’ under its dairy brand VIO. The launch is a part of beverage major’s hyper-local strategy. The company has plans to develop more region-specific localised products for specific consumers and hence gain market share. VIO was introduced by Coca-Cola India in 2016 to make ready-to-drink, value-added dairy beverage options. India is the largest dairy production and consumption market in the world and with this launch the company is attempting to adapt to local flavours and recreate the magic of spiced buttermilk that appeals to consumers in certain regions. The product is available via online and retail networks.
Swiggy Takes Initiative to help Restaurants Jumpstart Operations
Food delivery platform Swiggy has introduced a ‘Jumpstart Package’ for its restaurant partners. The package is meant for business revival of restaurants that are operational for delivery or restarting operations. Swiggy’s Jumpstart Package initiative will enable restaurants have access to subsidised financing through the Swiggy Capital Assist programme. Swiggy has also activated a bi-weekly payment option to enable smooth cash flows for restaurant partners.
The ‘Jumpstart Package’ will focus on helping restaurants resume operations and reduce the overall investment required to bring back customers.To resume operations, restaurant partners will be supported with establishing safety and hygiene protocols.Swiggy will share training content on the best practices to be followed at restaurant premises. To gain consumer trust, restaurants will be able to regularly upload videos and images on the Swiggy customer app, on the safety practices being followed by them. Swiggy will also make available safety grade packaging material and safety kits at up to 40 per cent discount. Since the launch of this initiative, over 40,000 restaurant partners have already availed this package.
Safal Begins Home Delivery of Fresh Farm Produce with Zomato
Mother Dairy’s fruits and vegetables arm, Safal, is partnering with food delivery platform Zomato for home delivery of fresh farm produce, in select locations of Delhi NCR. In the first phase Zomato will deliver from 11 booths within a radius of around 10 kms of the selected booths. Booths will have to ensure stock availability while Zomato will deliver fruits and vegetables at the doorsteps of consumers. Consumers can avail the facility of home delivery by ordering the products through the delivery application.
In the initial phase, key locations of Delhi-NCR like Saket, Vasant Kunj, Dwarka, Janakpuri and Panchsheel Enclave in Delhi and Sector 50 and Sector 29 in Noida will be covered. Going forward, the service will gradually be expanded to other outlets to ensure coverage of the entire Delhi-NCR region. The company currently has more than 300 fruit and vegetable booths across Delhi-NCR selling an average volume of 270 tonne of fruits and vegetables per day.
Manjushree to Deliver Recycled Packaging
Manjushree Technopack, that makes rigid plastic packaging has now unveiled its new initiative called ‘Born Again’. Through this initiative the company will deliver recycled, virgin-like quality PCR (Post-Consumer Recycled) resin (PP and HDPE) to FMCG customers.
‘Born Again’ is a venture under MTL New Initiatives and is integrated with the plastic waste collection ecosystem, with the objective to reduce the amount of plastic waste going to landfills. The company already has in-principle arrangement with several global and domestic FMCG brands for their PCR requirements.
The company has set up an advanced recycling plant at the Bidadi Industrial Area, in the outskirts of Bengaluru. The plant has the capacity to process more than 6,000 metric tonnes of rigid plastic virgin-like quality PCR resin per annum. In the first phase, MTL will use PCR resins to produce non-food packaging for products like personal care, home care, lubricants, paints, etc. and secondary packaging for food products. For the recycling plant in Bangalore, MTL has partnered with Saahas Zero Waste, to collect the plastic waste generated across the city. The company intends to set up multiple recycling plants across India over the next two years with a total capacity of close to 20,000 MT.