Snapshots of Food Industry News
Britannia Milk Bikis Launches 100% Atta Biscuit
Britannia Milk Bikis has launched its 100 percent atta product based on a nation-wide study amongst mothers of children aged between 4 to 12. The data that emerged showed that Indian mothers prefer to feed their children traditional and wholesome foods like Parantha, Daliya and Doodh Roti and so the 100% atta biscuits come with the promise of ‘Doodh Roti ki Shakti’.
The new biscuit has been created with the goodness of milk and the added benefit of atta. One pack of biscuits offers the energy equal to the energy provided by one glass of milk plus one roti. With this, Britannia Milk Bikis gets relaunched as Milk Bikis 100 per cent atta biscuit in some key markets across the country. The new Milk Bikis, are a perfect example of upholding the goodness of traditional food values and infusing them into a modern milk biscuit.
Flipkart Launches Grocery Services in Pune Amid COVID-19 Restrictions
Flipkart has launched its grocery services in Pune at a time when Maharashtra has imposed stringent restrictions. Grocery continues to be one of the fastest-growing categories for the e-commerce major as there is an increase in demand for quality food and household supplies. Flipkart will be able to deliver up to 6000 orders in a day. According to the new guidelines that remain in force until May 1, e-commerce deliveries of only essential goods—including online grocery—are allowed between 7:00 am and 8:00 pm. Flipkart Grocery offers over 7,000 products across 200+ categories and product categories range from daily household supplies, snacks and beverages, and personal care items among others.
Upakarma Ayurveda Introduces Pure Shilajit Tea
Upakarma Ayurveda, the pioneer of Pure Shilajit Resin in India, has launched Pure Shilajit Tea. This is the first time ever that the concept of Shilajit Tea has been introduced in the Indian market. The brand has single-handedly changed the perception of Shilajit and has also created several Shilajit-based products for immunity boosting. The newly launched Shilajit tea also cites benefits like enhanced immunity, improved strength and stamina, calm body and mind, better digestion, and improved eyesight.
The unique tea has been created by Ayurveda experts after extensive R&D. Besides Shilajit, the tea is packed with powerful ingredients like ashwagandha, cloves, ginger, nutmeg, and 10 other natural ingredients. The tea is already sweetened with Stevia, so there is no need to add extra sugar. The product is available in a pack of 20 Sachets (1000mg each) for Rs. 369 and can be bought from its official website, on portals like Amazon, Flipkart and Nykaa, its network of offline stores and on Amazon.com for international users.
TTSF Cloud One to Invest Rs 25-30 Cr For Expansion
‘TTSF Cloud One’, the multi brand cloud kitchen, will invest Rs.25-30 crore, over the next two years for expansion. The company is aiming to operate over 150 Cloud Kitchens by 2022. The expansion will take place through a combination of owned cloud kitchens, retail stores as well as franchised stores and franchised cloud kitchens. The brands PROWL FOODS, will be aiming to become one of India’s foremost healthy food brands using an Internet First approach model, with very few physical retail stores, adapting to the current pandemic scenario. They will also be experimenting with the usage of Robotics in making food and delivery.
The brand is planning to change the future of food service in India and will be offering healthy food. They will be building a new range of Ready-To-Eat Fitness meals with high focus on product quality. These include a collection of daily balanced multi-cuisine meal boxes, gourmet rolls and wraps, khichdi, salads and even gluten-free desserts. The venture, has also entered into a brand licensing deal with Tiger Shroff, the first of its kind in the Indian food-tech sector.
Kurkure Unveils Two Innovative Limited Time Flavours
Kurkure has launched two limited-time innovative flavours ‘Out of Control Chaat’ and ‘Uncensored Tadka’ flavours. These two unique flavours are aimed at deepening consumer connect and driving growth. A Kurkure internal research showed that consumers are now more than willing to try new tastes in snacks, especially from trusted brands. The two flavours reflect the spirit of the Kurkure brand that adds a spark of ‘quirky masti’ to everyday lives and provides new taste and sensational experience.
MyKo to Bring Authentic Alphonso Mangoes Right to Your Door
MyKo, India’s first mango-tech platform, has brought together 100 farmers from Konkan region to bring mangoes right to your doorstep through their online portal. The platform has listed only GI registered farmers, who use SOP based operations for quality output and who have a robust supply to deliver naturally ripened mangoes, so consumers can get only authentic Alphonso mangoes. Myko’s #farmertohome initiative will promote authentic GI tagged Alphonso mangoes from Konkan region only. MyKo will deliver mangoes to places like Mumbai (MMR), Panvel, Nashik, Nagpur and more.
The Hapus Alphonso from Kokan is highly popular and MyKo will bring this ‘King of Mangoes’ in boxes to your doorstep. These boxes will be delivered in specially designed climate – controlled Reefer vans to ensure mangoes reach the consumers at the right temperature with full safety measures and precautions. Each box has a distinct QR code on it. The story behind the boxful of mangoes unfolds in one scan and gives consumers an insight into the farm this box has been shipped from, when it was planted, who the farmer is and what goes into producing the king of fruits. This initiative is supported by APEDA and Maharashtra State Agriculture Marketing Board (MSAMB).
Jumboking Forays into Gujarat
Jumboking, the Quick Service Restaurant, that serves the widest range of vegetarian burgers, has forayed into the Gujarat market. The store, which has a capacity for 28 guests, is located in Ahmedabad’s Law Garden area. The company has worked on their range for Ahmedabad as the people of Gujarat prefer a fine balance of sweet, sour, spice and salt, all in one morsel.
As a home-grown brand the company’s signature range of wholly vegetarian burgers – Tangy Mexican, Corn Palak, Nachos, Cheese Grilled, Big Crunch, Paneer and Crispy Veg are sure to hold a special appeal for the people of Gujarat. An all-new variant has also been developed especially for the Gujarati palette-called the ‘Mac & Cheese burger.’ Already a household name in Mumbai, Pune, 2021 marks Jumboking’s 20th year in operation. The company is further looking to expand its presence to the southern states of India.