Snapshots of Food Industry News
Dairy Day Launches Chilli Guava Stick
South Indian ice-cream brand, Dairy Day has launched Chilli Guava, which contains the guava pulp, chilli and salt. The authentic flavour of guava in a delicious sorbet comes on a 60ml stick and is priced at Rs 20. It is available at over 30,000 outlets across Karnataka, Tamil Nadu and Maharashtra. While the brand has an extensive presence in Karnataka and Tamil Nadu it has only recently forayed into Maharashtra. Here they have 2000 outlets out of which 1000 are in Pune alone.
Dairy Day has called the Chilli Guava an innovative flavour that is unique to India. They also have other India centric flavours like Paan Twist, Gajar Halwa and Gulab Jamun among others and are working on more such flavours. Dairy Day manufactures and supplies over 150 products in over 30 flavours in a variety of cups, cones, sticks, tubs and other novelties. The company was founded in 2002 and they have two state-of-the-art manufacturing units in Karnataka, spread over two lakh sq. ft, with a production capacity of 1.4 lakh litres per day.
Subway’s New TVC Campaign Focuses on Loaded Signature Wraps
SubwayIndia has announced the launch of a new TVC campaign aimed at creating excitement about their newly launched Loaded Signature Wraps. The campaign tagline is – ‘load mat le, asli loaded signature wrap le’. The campaign has been built around the stress in everyday life these days, which you can escape from, by indulging in Subway’s Loaded Signature Wraps
The Loaded Signature Wraps are available in Multigrain and Spinach tortillas. They benefit of the wraps is that they will deliver double the flavour with double the filling.To promote their new product, Subway India has built a 360-degree marketing campaign, including TV, YouTube and social media. The TVC has been shot from a digital-first consumption perspective with the clear objective of getting high viewership.
Academy of Pastry Arts Wins India Pastry Cup
Academy of Pastry Arts has won the India Pastry Cup 2019 competition, held in Mumbai. Two of their chefs Dean Rodriguez and Shailesh Bhutada are now qualified to represent India at the Asia Pastry Cup (APC), which will be held during the Food and Hotel Asia 2020 show in Singapore in April 2020. Academy of Pastry Arts has pan-Asia presence across Malaysia, the Philippines, Indonesia, Delhi NCR, Mumbai and Bengaluru.
At the India Pastry Cup competition, the competitors were judged on their professional skills and ability to provide a practical demonstration of trends and progress in pastry arts. The teams comprised of two professionals from the competing academies. The Academy of Pastry Arts faced tough competition from the Symbiosis School of Culinary Arts as well as from Team Leela. The participants were judged by a panel eminent food buffs including chef Jean Francois Arnaud, MOF (Meilleurs Ouvriers de France), Asia president of the jury APC; Kainaz Messman and Avijit Ghosh, corporate pastry chef, Hotel Leela Ventures.
Zomato Tests Food Packet Delivery with Drones
Online ordering and food delivery platform, Zomato has successfully tested its maiden drone delivery technology using a hybrid drone that covered a distance of five km in about 10 minutes with a peak speed of 80 kmph to deliver a food packet. The testing was done in a remote site approved by Director General of Civil Aviation (DGCA). The hybrid drone with a fusion of rotary wing and fixed wings carried a payload of five kg. Fully automated, each drone is currently being tested with remotepilot supervision to ensure safety.
Zomato carried out the testing in order to see how the aerial delivery route can be utilised to reduce the time of food delivery. Roads are not efficient for very fast deliveries and so Zomato has been working towards building a safe delivery technology and have successfully tested it too. However, drone delivery is still some time away, because of regulatory and valid government concerns. Zomato had acquired TechEagle, a Lucknow-based drone start-up, to solve issues such as reducing pollution and handling traffic in 2018 end.
Parag Milk Food’s Sonipat Plant Clocks Rs 70 Crore Revenue
Parag Milk Foods earned a revenue of about Rs 70 crore from its manufacturing facility at Sonipat in Haryana in FY ‘19. Mumbai-based Parag Milk acquired Sonipat plant from Danone in April last year and started commercial operations in August to expand its footprint in the north and northeast India. The Sonipat plant is doing very well as there has been a better demand for its products in the northern market. Through this plant the company is catering to Delhi-NCR, Haryana, Himachal Pradesh and Uttarakhand markets.The plant is now targeting revenues of Rs 160 crore this financial year as there is a demand for their products in these markets.
The company has two other plants in Maharashtra, Andhra Pradesh besides Sonipat in Haryana. They have a total processing capacity of 2.9 million litres per day.They are currently processing about 60,000 litres per day of milk in the Sonipat plant, which is being sourced from Maharashtra, Haryana and Rajasthan. The company is expecting to reach 100 percent capacity utilisation of over 1 lakh litre per day in the next financial year at Sonipat Parag Milk posted a 22.6 percent increase in its consolidated revenue from operations to Rs 2,395.7 crore during 2018-19 fiscal, as compared to Rs 1,954.5 crore in the previous year.
Parag Milk sells ghee, curd, paneer under the ‘Gowardhan’ brand, and products like cheese, Ultra-high temperature processing (UHT) milk, buttermilk, lassi, yoghurt under brand name ‘Go’. It also offers dairy based beverages and whey protein.
Karnataka Tribal Based Coffee Brand Hits Markets
Karnataka is promoting a packaged coffee brand called ‘Adavi’ which means forest in Kannada. This coffee consists of beans grown by tribal people like Soligas, Kurubas and other tribes in these regions. According to the Social Welfare Minister, Priyank Kharge 40 metric tonnes of coffee grown by tribals has been procured and sold for Rs.142 per kg.
The government aims to make consistent efforts to help the brand grow. The government is providing enough funds under the programme and has integrated the programme with the Coffee Board. Already the tribal people have begun to grow high quality coffee and black pepper. The Coffee Board will also help sections of tribal people to apply modern methods of coffee farming which will help them increase their income.Coffee Board will also provide several other kinds of support including mechanisation and marketing.