Snapshots of Food Industry News
Chai Sutta Launches #TEAforPositiviTEA Campaign
Chai Sutta Bar, which serve authentic Kulhad Chai across the country, has launched its #TEAforPositiviTEA Campaign on the occasion of International Tea Day. The campaign, as the name suggests, has been launched with the aim of spreading positivity among the masses during the pandemic. The tea chain said, that there are no gatherings, even for a cup of tea, due to pandemic but the chai will certainly bring some hope to people who have long waits in hospitals and who would stop over for a cup of tea. The campaign is likely to be executed in three phrases.
To kickstart the campaign the brand will first roll out the initiative on its digital platforms, where the directors themselves will bring to the fore the idea of positivity. Since the brand is also known for hiring workforce that uplifts society, the brand will extend a helping hand to orphans, to differently-abled and to people from below poverty line section of society. They will also generate employment opportunities for these disadvantaged. In this way the #TEAforPositiviTEA campaign will not just spread positivity among chai drinkers but will promote welfare of the society too.
ITC Aashirvaad Svasti Encourages Consumers to ‘Raise a glass of milk’
On the occasion of World Milk Day ITC Aashirvaad Svasti, has proposed to raise a nourishing toast with the launch of its initiative #RaiseAGlassOfMilk. Aashirvaad Svasti is known for its superior quality fresh dairy offerings and through this campaign, the brand would like to encourage milk consumption habits among children and adults. The company has been consciously highlighting the importance of immunity amongst children and how its Vitamin fortified milk plays an important role in it. The #RaiseAGlassOfMilk initiative has been designed to encourage milk consumption amongst consumers of all age groups and at the same time raises support for those in need.
The campaign aims to leverage the reach of social media to encourage participation from all during the two weeks starting from June 1, 2021. During this digital leg of the initiative consumers will participate virtually on their respective Instagram and Facebook handles. They will have to share a picture of themselves or/with their loved ones, holding a glass of milk and tag the brand on Instagram or Facebook along with the hashtag: #RaiseAGlassOfMilk. For every picture posted, the brand will provide a glass of milk to the needy for a month through its partnership with NGOs in Kolkata and Patna.
Timios Partners with TraceX to Provide End-to-end Food Traceability
Bengaluru-based healthy food brand Timios has partnered with TraceX Technologies to provide end to end traceability for its recently launched Porridge range for babies. Through this partnership with the blockchain powered agritech platform, Timios aims to provide complete product transparency for its products. Right from supply of raw materials and manufacturing, to dispatch and tracking of the product, customers will be able to track and trace the journey of the product with the help of the blockchain.
Timios Porridge range is a new category of “Made to Order” product that has been designed keeping in mind the nutritional needs of babies. The products are manufactured in a ‘cleanroom processing unit’ with the finest ingredients which ensures the highest quality of standards and hygiene. Timios is one among the first packaged food companies to introduce cleanroom processing for baby food. Each product is processed only upon receiving the customer’s order. Timios’ collaboration with TraceX will enable customers to scan the QR Code on the pack to access all information related to the origin, processing, packaging and all the way to distribution.
Yummiano Brings Healthy ‘Bhujia’ for Consumers
Originating from Bikaner, bhujia has always been the most commonly preferred snack in the Indian households and contributes a good share in overall Namkeen category. Now the Delhi based start-up, Yummiano is launching a diverse range of healthy bhujia made out of beetroot, ragi, quinoa, oats, moong dal and palak. This range of bhujia snack contains no artificial colour, preservatives or chemical and are cholesterol free, trans fat free and gluten-free.
Conscious of the trend of ‘mindful eating’ which is now prevalent among large sections of consumers, Yummiano is bringing about a healthy change in the choice of bhujia ingredients. Yummiano Bhujia will be healthy, not merely because of the nutrient-rich ingredients used, but also because of the process employed to make the final product. The snacks are vacuum fried, which utilises 70% less oil and also frying at a lower temperature for a stipulated time leads to nutrient value of the ingredients remaining intact. The idea is to change the mindset and drive consumers towards healthy yet tasty snacks.
Ruchi Soya to Launch Patanjali Co-branded Nutraceuticals and Wellness Products
Ruchi Soya Industries will foray into the nutraceuticals and wellness segment with an initial rollout of 100% vegetarian nutrition products under the brand ‘Patanjali’ and ‘Nutrela’. By 2022, the company aims to have a range of products across various categories. Ruchi Soya Industries has obtained a non-exclusive renewable licence to use the ‘Patanjali’ brand, for which it will pay Patanjali Ayurved Ltd (PAL) a royalty of 1 per cent of the net manufactured volume. PAL has signed a non-compete arrangement for all nutraceutical products under agreed arrangements.
To start, the company will launch 10 products, including vitamin B12, iron complex, vitamin D, vitamin C and zinc complex, daily active, daily energy, weight gain, and omega. The company will use joint branding of ‘Patanjali’ and ‘Nutrela’ for packaging, promotion, advertising and marketing the initial range. The entire range will be manufactured by PAL at its plant located at Patanjali Food and Herbal Park, Haridwar, under a contract manufacturing arrangement. Retail points will include pharmacies, general stores, e-commerce platforms, health and wellness stores, gyms and Patanjali exclusive brand stores across India.
Mr Milk Brings Farm-fresh A2 Desi Cow Products to Mumbai
Mittal Group will bring Mittal Happy Cows Dairy Farms brand ‘Mr Milk’, purest and freshest desi cow products to its consumers in Mumbai. The brand has an 85-acre farm near Lonavala, through which the company has successfully been able to bring deliver farm-fresh products to 3000 doorsteps in Pune. With the aim to bring their desi cow products to more households, the group is now expanding into Mumbai. The brand has also created an app called Mr Milk Mobile app that allows customers to subscribe, place an order, pay online and get milk delivered to their doorstep within 24 hours of milking.
The launch of Mr Milk will be spread in two phases in the city: Phase 1 covers – Sion, Chembur, Ghatkopar, Ville Parle, Bandra, Santacruz, Khar, and Andheri to Borivali. Phase 2, would also cover Worli to Nariman Point by July 2021. Currently, the company has A2 Desi Cow Milk, Desi Cow Ghee, and Desi Cow Paneer. The company’s A2 Desi cow milk that has ample Omega-3 fatty acids and is made using Vedic Bilona method and is 100 per cent pure and natural. Desi cow paneer is prepared homemade style and is naturally soft without any softening agents. A2 Milk is safe for lactose intolerant people, has 9 essential vitamins and minerals along with 8gms of protein in every glass of milk.
Smoor Launches Immunity Boosting Dark Chocolate Wellness Barks
Bangalore-based luxury chocolate brand, Smoor has launched a wholesome new offering. The second wave of the Covid pandemic has brought back a focus on health and hygiene and so the brand has introduced wellness barks in a delightful bouquet of immunity boosting ingredients including Ashwagandha, Amla, Tulsi, and Giloy. These dark chocolate wellness barks are also enriched with nourishing ingredients like pumpkin and sunflower seeds, star anise, ginger, goji berry, turmeric, cranberries, and much more. The product was created after many trials, till they finally zeroed in on an immunity-boosting range made with dark chocolate as its base and which has a mixture of immunity and health promoting ingredients. Smoor has created this unique product to cater to consumer needs during the pandemic.