Snapshots of Food Industry News
ITC’s B Natural and Amway India Collaborate on Fruit Beverage for Immunity
ITC’s B Natural has launched the first of its kind B Natural+ range in India along with collaboration partner Amway India. During the COVID-19 pandemic immunity has been in the focus so B Natural + will provide double benefit of immunity along with fruit and fibre. ITC’s Life Sciences & Technology Centre (LSTC) has developed a unique clinically proven ingredient that will provide the immunity. The ingredient has been tested in a randomized, double-blind placebo controlled clinical study, conducted over a period of 3 months, keeping in mind all the guidelines by ICMR and the study is registered in CTRI.
The new B Natural + range will be available in two popular variants – Orange and Mixed Fruit in one litre packs at a price point of Rs 130. As a credible and expert partner who will ensure B Natural + range reaches consumers. Amway India will be the first to launch the product range. Subsequently, the new range will also be available nationally, across modern trade format, general trade stores and e-commerce websites, through ITC’s PAN-India distribution network. This collaboration is a reflection of similar synergies so the teams will be working together on various other programs in the area of health and wellness.
Flipkart to Re-apply for Food Retail License
In the past years, Flipkart had set up a new local entity – Flipkart Farmermart – to focus on food retail in India and had applied for requisite licences from the government. The company saw the move as an effort on its part to boost Indian agriculture as well as food processing industry in the country. Due to regulatory issues, the Department for Promotion of Industry and Internal Trade (DPIIT) has rejected Walmart-backed Flipkart’s proposal that sought a food retail license.
Flipkart is now assessing the DPIIT report with the intention of re-applying. The company is seeking to re-apply so as to make an impact on small businesses and communities in India. Getting a retail license is important for Flipkart as the grocery segment accounts for a significant portion of the unorganised retail segment in India. Market watchers feel that grocery segment would continue to scale in the coming months in view of the COVID-19 situation.
Bonn Group Launches Nu Health Range of Breads
Bonn Group, recently launched its Nu Health Range of vitamin enriched breads that also contain goodness of herbs. The new range of breads include, Herb & Seeds, Active Heart, Active Nutrition & Digestive Balance. Besides vitamins these breads contain protein, iron and other nutrients for a balanced and a healthy diet. The NU Health Range has been created to introduce healthy eating habits among Indians. The breads are aimed at the evolved, health-conscious consumers who require nutritious foods to keep diseases like diabetes, hypertension, obesity, immunity, vitamin/iron deficiencies at bay.
The Herb & Seed bread has ingredients like turmeric, black pepper, oregano, sunflower and pumpkin seeds. Active Nutrition is a multigrain offering that also provides vitamins, calcium, protein and iron and is meant to promote health with its high fibre content. Active Heart contains sunflower and pumpkin seeds which are packed with vitamins and Omega-6 and mono unsaturated fats and will help fight bad cholesterol, prevent hypertension and keep heart healthy. Digestive Balance contains oats and wheat fibre that will maintain digestive balance, healthy bodyweight and blood sugar levels.
DSG Invests in Axys to Fund Nutritional Supplement Nutrova
DSG Consumer Partners have invested in Axys Nutrition Products Pvt Ltd, which is a Mumbai-based nutraceuticals company. Axys Nutrition develops evidence-based nutrition and nutraceuticals products under the brand name Nutrova. Axys was founded in 2013 so individuals could maintain overall health by making informed choices. The funds will be used to continue Axys research-driven product development and to scale their team and presence.
As Indian consumers have become more affluent, they spend on health and wellness and therefore DSGCP has been actively looking at insurgent brands in India’s health and wellness segment, including nutraceuticals and supplements. DSGCP has invested in Nutrova as it provides evidence-based, clinical research-centred approach and this is likely to see the brand as a leader in the premium nutraceutical category.
Heritage Foods Launches A2 Milk for Immunity
On the occasion of World Milk Day, Heritage Foods has launched A2 milk which is easy to digest and helps build immunity. A2 is a product that provides the benefits of nutrition and wholesome health for the entire family. A2 milk is high in quality milk with good heat stability and which has undergone UHT treatment to retain all goodness of pure milk. It is also a good source of micronutrients like vitamin D and Calcium. The milk has a shelf life of 90 days. A2 milk will be available at leading modern retail stores, e-commerce platforms like Big Basket, select stand-alone stores and select Heritage parlours in an attractive 500ml pack priced at Rs 50.
Burger Singh to Open Entrepreneurship Opportunities
Burger Singh will groom food-entrepreneurs across the country so locals can have an opportunity to own and operate a Burger Singh cloud kitchen franchise outlet in their city. Since the company is the only delivery focus burger chain in the country, it has survived the worst of the COVID-19 lockdowns. Burger Singh has adopted the Prime Minister’s atmanirbhar slogan and is inviting proposals from individuals who are interested in partnering with them and promoting the world’s largest Indianized burger brand. The franchise is being given at the very affordable price tag of Rs 13 lakh.
The burger delivery chain also plans to roll out its second brand ‘Bowl Hub’ from the same franchisee kitchens. The flexibility of having multiple brands within the same infrastructure offers a high return on investment. Currently, the burger chain has 35+ outlets across India and another 20 franchises in cities like Lucknow, Jaipur, Nagpur, Ahmedabad, Delhi NCR, and various regions of Punjab. The brand witnessed a huge demand for its products in tier-2 cities. Cities like Jaipur and Hyderabad, saw individual outlets doing an amazing 300-400 orders per day, within the first week of their operations.
Leave a Reply