PepsiCo to Launch Spiced Papadam
Taking inspiration from hand-made and home dried papad culture PepsiCo India has launched its papadam under the Lay’s brand in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala. PepsiCo’s strategy is to identify everyday meal occasions according to regions and come up with a product that compliments the existing tastes. PepsiCo’s believes, their papadam will help them connect some more with Indian consumers.
The company has been innovating formats and variants under its Lay’s brand and has been transforming its snack portfolio. PepsiCo is the second largest snack brand in the country after Haldiram but its leadership is mainly in the South as compared to North India. The southern region has a preference for papadam or appalam that complements their lunch of rice and rasam. North Indians have begun to show a preference for Indian namkeens over the westernised chips, PepsiCo sees this as a strategy to crack the Indian namkeen snack market.
Swiggy Launches App for Homestyle Meals
Food delivery platform Swiggy has launched their “Swiggy Daily”app. The app will enable consumers to have access to simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors.Through the app the users will be able to schedule their meals in advance or opt for a daily, weekly or monthly subscription.Presently the app has been launched for Gurugram but the service will later expand to Bengaluru and Mumbai.
‘Swiggy Daily’ has been launched to cater to the high demand for simple home-cooked meals. The app aims to provide an affordable, long-term solution for daily food needs. The app can list over 30 options for each meal and provide options from organised vendors like Homely, Lunchly, Fig, iDabba and Caloriesmart, tiffin services like Dial a Mealand home chefs like Sumita’s Food Planet, Mrs. Ahmed’s Kitchen and Shachi Jain.‘Swiggy Daily’ food subscription service will offer their platform to these food service providers and help solve the key issues of discovery as most vendors operate as independent meal providers.
ZappFresh Forays into Tricity
ZappFresh, India’s first fully-integrated fresh meat brand, has launched its operations in Tricity comprising Chandigarh, Mohali and Panchkula. With this launch, ZappFresh now has a direct footprint in eight cities across India which also includes Delhi, Gurugram, Noida, Faridabad, Ghaziabad. ZappFresh has a farm-to-fork modeland it has changed the way India buys meat and has become the leader in the fresh meat category.ZappFresh has been able to successfully create a new category of on-demand, standardized fresh meat. After the Tricity launch, ZappFresh aims to further expand to new cities in FY 19-20.
ZappFresh’s unique fully integrated sourcing and delivery supply chain offers consumers a consistent and superior experience. Most consumers prefer highest quality and relatively healthy food combined with factors like on time delivery and trouble-free technology and a steady supply chain. Now for the first time, Tricity consumers will also be able to deliver world-class fresh meat through a simple app or web interface with a single click. The FSSAI compliant brand has also been able to train farmers to desist from using antibiotics on livestock feed. The company has also created a safe slaughtering and processing ecosystem for meats.
Amazon expands Pantry to 110 Indian cities
To drive growth through the grocery category, E-commerce major Amazonhas expanded its ‘Pantry’ service to over 110 cities in the country. The service was available in 40 cities last year and now Amazon has added another 70 cities and towns since Amazon Pantry has become quite popular with consumers even in smaller cities.
Through Amazon Pantry, customers get access to about 5,000 products from over 500 brands in categories like staples, household supplies, personal care, and others. In select cities like Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Pune, it allows customers to choose time slots to schedule order deliveries.Amazon is betting heavily on the grocery segment as people are becoming comfortable buying even milk and bread online. The e-grocery market is projected to witness a strong growth over the next few years in India.
Ferns N Petals Launches Packaged Mineral Water
Ferns N Petals Pvt Ltd has launched ‘FNP Water’ and entered the packaged mineral water market. FNP Water contains various minerals like salts and sulphur compounds as well as higher level of TDS (Total Dissolved Solids) content, which is safer and makes the water more delicious. FNP Water is available in several recyclable variants, including 1 litre, 500 ml, 250 ml, and 100 ml PET bottles. FNP Water’s Quality Standards are at par with France and audited by DANONE (French Certification Agency), NSF (National Sanitation Foundation) and BIS (Bureau of Indian Standards).
With the launch of FNP Water, Ferns N Petals now offers a complete F&B solution to South Delhi wedding venues along with their catering services ‘U Kitchen’. As of now, FNP Water is available at its venues and FNP Flowers & Cakes outlets. At a later date the company is likely to introduce FNP Water in the market with the tagline ‘Drink Pure’.
Gaia Launches Whey Protein
Gaia, a leading health and wellness brand, has launched Whey Protein under its specialised line Gaia Sport.Gaia Sport Whey Protein is power-packed with high-quality whey protein especially sourced from the US. Seen as a complete solution for muscles, the advanced formula whey protein has a huge range of essential amino acids needed for the body. The product helps increase muscle strength, enhances muscle building, and helps build stamina and endurance. Gaia Protein Whey Protein has been created for use by for body builders, athletes, fitness enthusiasts, or anyone looking for protein intake in their diet.Priced at Rs 2300, Gaia Sport Whey Protein is available in 1 kg jar and comes in Irish Chocolate flavour.
Second Nature Set to Enter New Geographies
Fruit and vegetable brand Second Nature developed by Freshtrop Ltd will soon enter Delhi, Bengaluru and Hyderabad after their successful entry into Mumbai, Pune and Nashik. The company is planning sales on direct-to-home-delivery in the three new cities as well as retail in select stores. Second Nature offers cold extracted fresh fruit and vegetable juices using the High-Pressure Processing technology. It also offers, unstrained nut-milks so the beverage retain the nutrients from the various ingredients. Presently these are available from Big Basket in Pune and Milk Basket in Gurgaon. The brand is aiming to partner with more online platforms to reach a larger customer base.
Second Nature has become popular with the health and nutrition conscious consumers that also want great taste. Since there has been a demand for their nutritious drinks, Second Nature plan to have a pan-India presence in the next six to eight months. There USP is ‘Second to Tree’ which spells out that after plucking and consuming directly from trees, the second healthiest alternative to fresh fruits and juices comes from Second Nature. The products are 100% natural with no added sugars, preservative or heat treatment.
London Bubble Co. to Open 200 Outlets
London Bubble Co, the bubble waffle franchise brand, has just achieved the milestone of opening 50 stores in India. The company had opened its first store in Juhu, Mumbai in 2017 and since then it has already expanded across seven cities and has 50 outlets. The brand’s success is based on their refreshing range of waffles,that are reasonably priced at just Rs 59 and the credit goes to them for popularising waffles as a staple dessert in India.
The London Bubble Co, has a team of internationally experienced chefs that have added an Indian element, without in anyway changing the original bubble waffle. They have also made their waffles 100 percent vegetarian so that vegetarians too can enjoy the dessert. The London Bubble Co. aims to open 200 outlets by the end of next year and the affordable pricing is something that will get them there.
Invigorate Foods to Manufacture Soya Products
Japan’s Invigorate Foods has launched Genki-Ya Tofu in Delhi under the Make in India banner. Genki-Ya Tofu’ is prepared from fresh soya milk extracts and this kind of product has been launched for the first time in India. Invigorate Foods is an emerging fresh soya milk products manufacturing company incorporated in 2018. The tofu manufacturer has imported well-developed and highly-equipped machinery from Mase Tofu Machine, Japan which is globally acknowledged as the best Tofu Manufacturing Machine provider.
Invigorate Foods is likely to invest INR 600 million in the next three years in the plant, equipment and other capital goods required for manufacturing soya milk products in the country. They will also introduce other soya milk products such as Genki-ya Silken Tofu, Genki-ya Firm Tofu, Genki-ya Extra-Firm Tofu, Fresh Soy Milk, Flavoured Soy milk, yoghurts and doughnuts. The foods are ideal for vegans and health conscious consumers as tofu offers various health benefits as it is a low-calorie food.
Bengaluru Gets 12th Outlet of Barbeque Nation
India’s leading casual dining restaurant chain, Barbeque Nation has announced the launch of its 12th outlet in Bengaluru and the 126th in the country. Starting with the very first outlet in the same city in 2007, Barbeque Nation has successfully redefined the concept of casual dining by giving diners a chance to barbecue their own food on the table. Spread over an area of 8750 square feet, the new outlet is located near Wipro Gate, on Sarjapur Road, Bengaluru. This will make it convenient for people in the upcoming Sarjapur Road area to enjoy the experience of grilling their own vegetarian and non-vegetarian barbeques on live grills,right in their neighbourhood.
The new outlet can seat and serve over 214 guests at a time. The restaurant has been carefully designed keeping in mind the heritage and the philosophy of the Barbeque Nation brand while offering new experiences like a barbecue pit, larger dessert stations, an egg station and over 100 dishes. Customers can grill starters in a range of marinades and sauces and enjoy them right off the skewers, at their own tables. Non-vegetarians can enjoy their popular mutton kadhak seekh, chilli garlic prawns, ajwaini fish tikka, murg boti kebab while vegetarians can feast on mouth-watering hariyali kumbh, pineapple chaat, cajun spice baby potato and punjabi paneer tikka. Barbeque Nation has also made several innovative additions, including a Pizza Counter and a separate counter for Brownies and Waffles.