Snapshots of Food Industry News
Mad Over Donuts Launches Dedicated Line of Éclairs
Mad Over Donuts has launched a dedicated line of éclairs which will be available at chain stores in Mumbai, Pune, Delhi, and Bengaluru. The éclairs come in a number of flavors and are priced at Rs.99. Dark chocolate comes with dark chocolate filling, a dipping, drizzle, and curls; coffee has varied fillings and toppings like white chocolate, cocoa powder, milk chocolate ganache and coffee custard; Nutella variants include chocolate spread, hazelnut custard, milk chocolate, dark chocolate and more; and salted caramel custard variants are butterscotch, vanilla cupcake crumbs, sea salt and dark chocolate.
Mad Over Donuts consider it their mission to introduce the best of gourmet desserts to their customers. They hope that customers will opt for their top-notch éclairs for special occasions. They have worked hard to create a world-class dessert so it reaches every doorstep. The éclairs can either be bought as takeaway or deliveries, or eaten in-store. After donuts their waffles are popular and now they have full faith that their éclairs will create as much hype as their other products.
Subway launches a new version of SOTD
Subway India has come up with a new version of its flagship Sub of the Day (SOTD) value offer. Now its patrons will have an opportunity to relish their favorite SOTD sandwiches at an attractive price twice a week. Sub of the Day is a very popular and well-liked value offer and the choice of veg and non-veg sandwich adds to the appeal. Fifty percent of the Subway menu caters to vegetarian-only guests and that is the way they have planned the new Sub of the Day product mix. Till the end of April, guests can also avail two premium subs, namely Chicken Peri-Peri and Spicy Mixed Beans every Sunday.
As the world’s largest sandwich restaurant chain, Subway believes in providing great eating options and offers customers value for money. As an increasing number of Indians are opting to eat out, Subway’s wide-ranging menu ensures that guests have plenty of options to choose from and remains a favorite with consumers who wish to opt for fresh, healthy food which is also customized to their liking. The brand presently operates 625 restaurants in over 70 cities in India.
Japan’s ISE Foods to set up a unit in Telangana
ISE Foods, Japanese food processing major, is likely to set up a processing unit near Siddipet in Telangana. The state government has already handed over all the required allotments and incentives details to the Chairman of ISE Foods, at a meeting which was held in Hyderabad. A MoU was signed with ISE Foods during state Industries Minister KT Rama Rao’s visit to Japan in January. The state government in Telangana is ready to offer all assistance to Japanese investors who are willing to invest in the state.
Dubai-based Doner & Gyros QRS to Enter India
The Dubai-based, quick service restaurant chain Doner & Gyros is all set to make a foray into the India market. They have big plans of opening about 200 stores in the country in the coming 5 to7 years. The company is likely to open its first store by August 2018 and has earmarked an investment of Rs.200 crore in India as each store is likely to cost over one crore. Doner & Gyros is likely to offer competition to Domino’s Pizza, McDonald’s and KFC as it will offer products inspired by the street food of Berlin and Chicago. However, the products will be customized for the Indian market. The restaurant chain has signed a contract with FranGlobal, the overseas arm of Franchise India Holdings Ltd for expansion in India.
Coca-Cola to Localise Most of its Products Portfolio
Coca-Cola India at present has about 50 percent beverages comprising local brands like ThumsUp, Limca, and Maaza. These products have been formulated, produced and sold in India. In the next few years, the beverage major is looking to further expand its local footprint to two thirds by adding ethnic drinks and fruit juices to its India product portfolio. The idea they have in mind is to have one-third global products and two-third localized products.
The company has already given a boost to its Jaljeera brand RimZim last year and similarly, they intend to identify one or two ethnic products in every state like ‘nariyal pani’. Coca-Cola owns a packaged coconut water brand named Zico and has started test marketing the product in India as well. Since India is the second-largest producer of fruits in the world, Coca-Cola is looking to localize fruit juices too.
They have launched a programme named ‘Ras Ras Mein India’ where they will pick up a fruit in every state and convert it into juice.” In Maharashtra, mosambi (sweet-limes) and santra (oranges) are the best-grown fruits, so the company has launched mosambi. Similarly, in Tamil Nadu, it is working on launching Neelam mango.
Bisleri to Launch Bubbly Mango Drink by Summer
Packaged water brand, Bisleri International Pvt. Ltd is all set to launch Bisleri Fonzo by summer. Bisleri Fonzo is a bubbly mango drink in the fizzy fruit drink category. Fonzo will have a unique proposition of real mango juice with refreshing fizz. In the last few years, there has been a perceivable growth in the popularity of fruity fizzy beverages as consumers look for healthier options. So Bisleri Fonzo is entering the right segment at the right time.
The aerated beverages category in India is estimated at Rs.14, 000 crores and is dominated by colas, followed by clear, orange and lemon flavors. According to research estimates, close to 155 million consumers prefer carbonated drinks, juices, and fizzy fruity drinks. According to Bisleri, the Indian market is saturated with mango drinks since they score high on taste but they are not refreshing enough. It is this insight that has led to the creation of Bisleri Fonzo. It will offer consumers an unmatched taste of mango fruit with fizz. Fonzo will be available in 250 ml PET bottle priced at Rs.18 across India from April 2018.
ITC’s Aashirvaad Forays into New Segments
FMCG major ITC said its Aashirvaad atta has a 28 percent share in the branded wheat flour segment. As part of its expansion plans, Aashirvaad will foray into new segments such as milk and ghee in the dairy category, besides spices, instant mixes, ready meals etc. The company is also now offering customized atta blends in wheat flour category in accordance with regional preferences and in health segment, it has sugar release control atta, and multi-grains etc.
In India, branded wheat flour market is growing rapidly and presently around 60 percent of households purchase wheat, 25 percent buy loose wheat flour and balance 15 percent buys packaged wheat flour. The brand has been growing at the rate of 16-17 percent CAGR over the last many years and they hope to continue the growth story. The Aashirwad brand has also expanded into cow ghee and has launched Aashirvaad milk last month in Munger at Bihar. Aashirvaad already has spices and salt and maida, suji, and besan could be other products they offer.
PepsiCo’s Slice to Have Additional Fruit-Flavoured Drinks
PepsiCo is likely to introduce a spate of carbonated fruit drinks in local flavors under the ‘Slice’ brand. The carbonated fruit drinks will have local flavors and will take on low-priced regional brands that are popular in smaller markets. The Slice carbonated drinks will be priced about 30 percent cheaper than PepsiCo’s existing range of juices and aerated drinks. They will be sold in 250 ml PET packs. The original ‘Slice’ which directly competes with Coca-Cola’s Maaza and Parle Agro’s Frooti in the mango drink segment, will continue to be available.
PepsiCo’s move has come as a response to the increasing threat that the cola major faces from low-priced regional brands. Most of the regional brands have prices that are half those of multinationals and they also have direct access to retailers. Popular regional brands include Bovonto in Tamil Nadu, Alwar-based Jayanti Cola, and Hajoori & Sons, which sells Sosyo, Ginlim, and Lemee in the northern region. More than 200 regional brands account for well over 15 percent share of the estimated Rs.22, 000-crore soft drink market.