Snapshots of Food Industry News
Momo King Enters Ready-To-Eat Frozen Momo Category
After the recent coronavirus pandemic and change in consumption pattern of consumers, Momo King has introduced ready-to-eat Frozen Momo. The QSR chain has added a variety of authentic flavours in the frozen momo category like Darjeeling Veg, Exotic Veg Beetroot, Vegan Spinach & Corn, Ladakhi Mutton, Darjeeling Chicken and Tibetan Pork. Since food safety and hygiene have become a top priority for consumers Momo King ensures that health of consumers remains a focus area.
Also, since home deliveries have remained a norm even post-pandemic, so the company has prepared a vast variety of flavours in the frozen momos for takeaway/ online orders. Frozen Momo range has especially been introduced for those who crave outside food, but are still sceptical about the hygiene and safety measures. The ready-to-eat momos are available on order from their website ‘order.themomoking.com’. they are also available offline in all ten Momo King Outlets in Delhi, NCR and online website such as HoiPure across Delhi NCR, Chandigarh and Bengaluru.
Mother’s Recipe Enters Sauce Category with Desi Szechwan Chutney
Mother’s Recipe has marked its entry into international foods with its ‘Desi Szechwan Chutney’, launched under its brand ‘Recipe.’ The product is a perfect blend of spices along with chillies, ginger, garlic and onions. The tasty chutney can be used as a dip or to stir fry, it can be added to rice, noodles or as a marinade for paneer or chicken. ‘Recipe’ specialises in providing versatile options of exotic sauces for a wide range of culinary experiences. The brand uses the best quality ingredients to provide the tastiest sauces in the market and the sauces contain no MSG.
According to the ‘India Chinese, Hot and BBQ Sauces Market Outlook, 2023’ report the overall market for Chinese, Hot and Barbeque Sauces in India, is expected to reach more than Rs 700 crore in the year 2022-23. The share of Szechwan chutney which is already more than 25 per cent of the total Chinese sauce market is expected to increase in the coming five years. To take advantage of the trend, Mother’s Recipe has added Desi Szechwan Chutney ’to its latest product portfolio. The product is presently available in a 250g bottle in Mumbai, Pune, Bengaluru, Delhi NCR, Ahmedabad, Vadodara and Surat cities and will be launched in other cities soon.
WayCool Foods and IIT-Hyderabad to Develop Packaging Solution that Reduce Food Waste
WayCool Foods has signed a 3-year MoU with IIT Hyderabad (IIT-H) to jointly develop antimicrobial food packaging material by using biopolymers. Biopolymer is an environment friendly food packaging material that will help reduce the carbon footprint related to food packaging. The aim is to develop an economically viable and biodegradable packaging solution that will enhance shelf life and retain the freshness of fruits and vegetables for longer periods and cut down food wastage by up to 20% across the supply chain. WayCool Foods has been actively working towards reducing food wastage on multiple fronts.
The association with IIT Hyderabad to co-develop a sustainable alternate packaging solution will further supplement WayCool Foods’ in-house research and development and innovation efforts. This packing material will help to increase shelf life of mainstream fruits and vegetables such as okra, capsicum, Indian gooseberry, and guava as well as exotic produce such as strawberry and broccoli. The innovative packaging, when developed, is intended to be starkly different from conventional packaging and will help consumers enjoy fresh produce longer. The company will invest close to INR 2 million over a period of 3 years.
Westlife Development to Open 25-30 New McDonald’s Outlets
Westlife Development Ltd, which owns Hardcastle Restaurants, the master franchisee of McDonald’s restaurants for western and southern India, expects to now continue its expansion journey by adding more stores to its network. The company plans to open three new stores in this quarter and then resume its growth story by adding 25-40 stores every year from the next fiscal. Around 60-70 per cent of new stores would come in the six key cities – Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad; and the rest 30 per cent into smaller towns. The company plans to open stores in 2-3 new cities every year.
After COVID-19 consumer confidence has now begun to set in and so the company hopes to exceed pre-COVID-19 levels in the next 2-3 months. The company hopes to continue to grow through its in-store business even though the convenience channels will continue to remain. The need to return to restaurants is picking up and in-store business was almost 85 percent of the pre-COVID-19 in December. Currently, Westlife Development operates 304 McDonald’s stores in 42 cities of the western and southern India.
Grover Zampa Vineyards Launches Riesling Wine as part of Art Collection Range
Grover Zampa Vineyards has launched Riesling wines in its Art Collection range, which makes winemaking a piece of beautiful art as it takes inspiration from artists. There are 8 varietals within this range. Art Collection Riesling is the second new release this year in their most awarded Art Collection range. Grover Zampa is one of the few wineries that make wine with Riesling, which is a grape variety most popular in Germany. The winemaker and viticulturist team have managed to produce a high-quality wine, especially as Riesling is a cool climate and delicate grape variety but it has been complemented by aromas and flavours of Indian terroir.
The pale-yellow wine, with a bright green tint is accentuated with fruity and floral notes of peach, pear, and lime blossoms and complemented with flinty mineral notes. Riesling is a dry wine that is fermented and aged in concrete tanks. Served chilled at 8 – 10°C, it pairs well with Asian and Indian food preparations, seafood such as basa fish, oysters, poultry, and vegetables like eggplants, carrots, bell peppers, and tomato-based dishes. It also goes well with flavoured soft cow’s milk cheese and dried fruit. The wine is priced at around Rs.920 in Mumbai and Pune and Rs.900 in Bengaluru.
Mother Dairy to Launch Five New Packaged Products in January
Mother Dairy Fruit and Vegetable Private Limited will start 2021 with the launch of 5 new packaged products under the Mother Dairy and Safal brands. Products under the Mother Dairy brand are Mathura Peda, Mewa Atta Laddoo. Products to be launched under the Safal brand are Frozen Drumsticks, Frozen cut Okra and Frozen Haldi Paste Cubes. The new packaged products are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers.
Mother Dairy will be bringing the country’s diverse produce under its umbrella with this innovative approach to provide a market for the produce which has been sourced from tribals in Jharkhand will create an alternate avenue for their produce. The products will uplift the livelihood of producers and offer the right value to consumers. The company will continue to innovate such products which benefit both the farmers and consumers. Consumers can buy the new sweets from the company’s robust network of around 1500 booths. The brand’s new frozen products will soon be made available in its over 300 outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.
Licious to Enter Seven Tier I and II Domestic Markets
India’s largest fresh meat, meat products and sea food brand, Licious, will expand to seven new cities. In Nov-Dec 2020, the Bengaluru based brand, successfully entered Jaipur and Coimbatore and has now extended its operations to Vijayawada, Vizag, and Kochi. It is now all set to enter Puducherry and Kolkata by early 2021. With this strategic expansion Licious intends to gain from the huge business opportunity in the fresh meat and seafood segment by entering newer markets across India.
Licious was launched in 2015 and since then the brand has become synonymous with a trust-worthy and hassle-free meat and seafood experience. Since more than 96% of the meat industry is unorganised, Licious’ entry into these strategic markets, including Tier II cities, will enable the brand to cater to consumer demands for these products. Licious plans to offer its entire range of over 200 SKUs in all their new markets. These include fresh cuts like chicken biryani cuts, fish and seafood, cold cuts, ready-to-cook delicacies such as kebabs, and the brand’s signature chicken and prawn spreads in the ready-to-eat category.
Mondelez India Launches ‘Cadbury Dairy Milk Silk Mousse’
Mondelez India launched Cadbury Dairy Milk Silk Mousse, in the premium chocolate category. The chocolate offers a luxurious combination of light, mousse filling inside a smooth and creamy bar. Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight consumers who are always on the lookout for unique and innovative chocolate experiences. This offering will help Mondelez capitalize on the premium segment in the country. The bar is crafted using Micro Aeration technology. The new decadent bundle is priced at Rs 80 and Rs 175.
Vadodara gets MagSon’s Biggest Gourmet and Frozen Food Store
Gujarat’s largest gourmet and frozen food chain, MagSon has launched its biggest gourmet food store in Vadodara in the Alkapuri area. The store will delight global food and world cuisine enthusiasts, organic and healthy food followers, non-vegetarian and frozen food fans, and also expatriates, NRIs and tourists in the city. MagSon is Gujarat’s largest gourmet and frozen food chain with over 8,000 products and variants stacked in 20 stores that are spread across 9 cities in the states of Gujarat and Maharashtra.
The store is famous for its variety of cheeses and will also provide a wide range of gourmet, exotic, frozen and chilled food products from international and national food brands. MagSon niche food offerings include categories of exotic cheeses, organic foods, processed foods, imported chocolates and beverages, exotic vegetables and fruits, imported cereals, premium dry fruits and confectionery, and frozen vegetarian and non-vegetarian food items. The one-of-a-kind specialty store is also a one-stop party store thanks to its strategic tie-up with Party Hunterz, a leading Indian brand in party decoration, premium party disposables and balloon bouquets segment.
Healthy Snack Brand Timios Enters Baby Food Market
Timios, a packaged healthy snack brand for children, has entered the baby food market with the launch of its new category of ‘Made to Order’ Porridge range for infants and toddlers. This new product is designed keeping in mind the nutritional requirements of babies between ages of 6 to 18 months, and is available in 12 variants. All the ingredients used are 100% Organic, USDA and India Organic Certified. These ingredients are further processed using traditional methods where they are sprouted, roasted and ground to retain the nutritional value of the ingredients.
Timios is one among the first packaged food companies to introduce cleanroom processing for baby food. The cleanroom used for manufacturing the porridge range is designed to maintain an extremely clean environment that filters dust, airborne organisms and vaporized particles to provide the most hygienic food products. Each product is processed only upon receiving the customer’s order. The products are aimed at new age parents looking for convenience without having to compromise on quality and nutrition provided by traditional weaning foods. The products are made on order and manufactured with the highest quality of standards. Priced between Rs 160/- to Rs 300/- (200gm), Timios Porridge is available to order on Timios website (https://mytimios.com) or on their WhatsApp store and on all leading ecommerce platforms. Timios products are available pan India.
Out of The Box Launches Outlet in Connaught Place
Out of the Box (OTB) a renowned and popular restaurant in Khan Market has finally launched another outlet in Connaught Place. It is a one-of-its-kind outlet with a windmill and a colossal waterfall as part of the décor. The restaurant is meant to provide Delhiites a positive experience after the depressive environment caused by the pandemic. OTB is planning to have a presence in all of the states of the country.
In the next five years OTB plans to open 25 to 30 outlets in all the capitals in the country. The brand is also likely to go in for Tier II and III cities where they will be creating one or two more complimentary brands and opening Indian dine-in restaurants along with oriental diners. The owners have big plans of launching five new outlets across the country in cities like Agra, Kanpur, Lucknow, Jaipur, and Chandigarh with projects in Bangalore, Pune, and Mumbai are also in the pipeline. Their plans up to December 2021 are all laid out and restaurants have already opened in Dehradun and Chandigarh in the first quarter.
Cafe Coffee Day Enters Alliance with London Bubble Co
Café Coffee Day has entered a strategic alliance with premium waffle brand London Bubble Co. (LBC) London Bubble Co will open 150 shop-in-shops in Cafe Coffee Day (CCD) outlets in a bid to generate incremental revenue to enable CCD to ease pressure to repay debts. On the other hand, LBC’s shop-in-shop business model with CCD will enable the waffle brand to scale up its footprint in the country. Cities covered in the strategic alliance with CCD are Agra, Ahmedabad, Amritsar, Aurangabad, Bangalore, Bhubaneswar, Chandigarh, Chennai, Delhi, Dobespet, Goa, Guwahati, Hyderabad, Jaipur, Kolkata, Lucknow, Mohali, Mumbai, Narsapur, Nasik, Pune, Sanjgaon, Shimla and Thiruvananthapuram.
The alliance is being touted as the largest partnership of its kind in India. The move is expected to revive the three-year old waffle brand and drive growth by 202 per cent by February of 2021. LBC will also have an all-new menu and will serve only oil-free waffles. According to the agreement between the two, the coffee retailer will not be allowed to have a competing portfolio that LBC sells including waffles, chocolates, pre-packed ice-creams and dairy-free milkshakes. In May 2020, CCD entered into a similar contract with Kolkata-headquartered Wow! Momo Foods for selling momos at their cafes to keep business afloat amid the nationwide lockdown.