Snapshots of Food Industry News
MagSon to Add 30 More Stores in Next Two Years
MagSon, a leading speciality chain of gourmet and frozen foods, has earned a reputation for offering fresh and high-quality products at best prices. The brand already has 21 stores in Gujarat including Gujarat’s biggest Gourmet and Frozen Food store in Ahmedabad. In the next two years the brand hopes to add 30 more stores and expand into Rajasthan Maharashtra and Madhya Pradesh. MagSon is already in the process of launching a new store at Udaipur (Rajasthan). They are also focusing on the launch of their first ‘pure vegetarian store in Paldi, an area predominantly inhabited by the Jain community in Ahmedabad.
MagSon stores have the widest range of niche vegetarian and non-vegetarian foods, cheeses, exotic fruits and vegetables, imported premium food products like chocolates. It is especially popular with NRIs, tourists and global food enthusiasts as they offer hundreds of popular international and national food brands across a wide range of gourmet and exotic food products. MagSon’s in-house supply chain and distribution system manages and moves inventory for not only all 21 of our stores but for third parties as well. They also have strategic partnerships with allied niche businesses like Party Hunterz and Dangee Dums which add value for customers.
Milk Magic Launches First EBO in Bhopal
Jayshri Gayatri Food Products (JGF), a leading dairy product manufacturer, has launched its flagship dairy products brand Milk Magic in Bhopal. They also have a state-of-the-art dairy product manufacturing facility at Sehore, Madhya Pradesh which presently processes 4 lakh litres of milk per day to produce high-in-demand fresh dairy products on a daily basis. JGF is already popular in Rajasthan, Bihar, Chhattisgarh, Orissa and Telangana and the company is confident that their products will be appreciated by consumers in Madhya Pradesh as well.
Over the years Jayshri Gayatri Food Products company has enjoyed a strong foothold in the B2B segments of both domestic and export markets. Brand Milk Magic will however, focus on the Indian domestic consumer market where a growing demand for different dairy products is expected to provide an opportunity to expand. Milk Magic offers a wide range of dairy products, including fresh and frozen varieties of paneer, butter salted and unsalted varieties, pure ghee as well as a wide assortment of cheese, khoya, and Indian sweets like Gulab Jamun, Rasgulla, Rasmalai and Kaju Katli.
iD Fresh Food Launches First E-commerce Platform
Bengaluru-based fresh food brand, iD Fresh Food has launched its maiden online store https://shop.idfreshfood.com/ so as to strengthen its presence in the e-commerce space. The launch comes as a response to huge customer demand for iD Instant Filter Coffee Liquid during the pandemic. The company has got a huge boost from the launch of three unique blends of iD’s first-of-its-kind Instant Filter Coffee Liquid Strong, Bold and Intense; helping its customers enjoy ‘restaurant-like’ filter coffee at home. Over the last year, iD’s Filter coffee has grown 85% month on month, and the company expects the segment to grow even faster in the coming year with the launch of their e-commerce platform.
The USP of the brand remains 100% natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavours. iD Filter Coffee Liquid comprises the finest ingredients like Robusta and Arabica beans carefully hand-picked from coffee plantations in Chikmagalur and Coorg. All three blends can be added straight out of the packet to some hot milk and sugar for a cup of aromatic filter coffee in an instant! iD Fresh Filter Coffee Liquid comes in an ergonomic packaging that helps retain its freshness and strong aroma. For the inaugural period, shipping is free across the country.
Licorne Hospitality to Launch Two New Cloud Kitchen Brands
Licorne Hospitality which has experienced instant success with their gourmet rolls brand Rollery is now planning to launch two more cloud kitchen brands. Lattu Biryani and Pizzeria by Reve. Lattu Biryani will have a unique take on Biryanis as it will focus on regional biryanis like biryanis inspired by Telangana village to wazwan kitchens of Kashmir, rather than Lucknowi and Hyderabadi Biryanis only.
Pizzeria by Reve will be a gourmet pizza brand which is actually an offshoot of European bistro, Reve, in Aerocity, Delhi. The launch of Pizzeria by Reve has come on the back of a demand for gourmet food at home. They have therefore, curated a pizza brand out of Reve to bring the European cuisine to homes and they will focus on Sicilian and Neapolitan pizzas. Their plans for restaurant rollouts had to be halted due to the pandemic but they are now reviving their plans to take Reve bistro to other markets. Reve will be expanded to 5 more locations in Delhi NCR and urban markets such as Bengaluru and Mumbai.
Starbucks Adds Oat Milk to Their Menu Across Outlets in India
Taking advantage of the plant-based revolution, Starbucks has added a new dairy free Oat Milk to its menu across outlets in India. Adding oats milk is an extension of Starbucks’ other plant-based options such as almond and soy. The consumer shift towards healthy alternatives is the reason behind the company adding another dairy free alternative to the menu. This new non-dairy alternative is perfect for plant-based and dairy-conscious consumers. Starbucks is committed to support the plant-based movement and coffee connoisseurs can delight in an array of delightful limited-edition oat-based beverages such as Oats Cocoa Macchiato, Iced Oats Cocoa Macchiato and Oats Cocoa Frappuccino. These plant-based offerings go perfectly well with Starbucks handcrafted beverages and will provide a wholesome experience to consumers.
Epigamia Partners with Shadowfax for D2C Delivery Across India
Shadowfax Technologies signed up to manage Dark Stores for Drums Food International brand Epigamia’s newly launched Ghee Spread and Almond Milk products across 7000 plus pin codes in India. Shadowfax has integrated its Warehouse Management and Last Mile delivery System with the brand’s demand management platform that will enable them to track customer orders real-time. The company has expanded its warehousing space from 5 lakh square feet to 6 lakh square feet this month in response to increased demand from its customers. The onset of COVID prompted brands like Epigamia strengthen their online presence via D2C platforms. Epigamia wanted to continue to maintain their presence in the lives of those consumers who have already made Epigamia a habit and this is where Shadowfax came in as a logistic partner as they could help deliver faster across India.