Snapshots of Food Industry News
Samosa Singh Have Pilot Association with Reliance Smart
Indian start-up Samosa Singh has announced their pilot association with Reliance Smart Superstores. The association is part of the ongoing efforts by Samosa Singh to expand its consumer presence in modern trade stores through delivering exciting innovation and snacking experience. Presently the pilot association is in a few stores in Bangalore and later Samosa Singh will gradually expand to other stores. Samosa Singh currently operates in Bengaluru and Hyderabad and has plans to establish and consolidate its presence in South India in the coming year.
Samosa Singh will introduce Reliance Smart visitors to a tailor-made menu offering an array of delicious Indian street foods and samosas including the Samosa Singh favourites like Masala Corn samosa and Achaari Aaloo stuffed kulchas. The concept is to provide convenience so India’s favourite snack is available anytime anywhere. Snacking post a shopping spree is something every customer looks forward to. Samosa Singh’s presence in Reliance Superstore will enable customers to enjoy India’s favourite snack in a variety of options.
Westlife Development Launches Contactless McDonald’s Delivery
McDonald’s India is ensuring that food reaches customers without being touched by bare hands so as to deliver safe food with adequate social distancing measures. Westlife Development, owner and operator of McDonald’s restaurants in west and south India, has launched contactless delivery keeping in mind the coronavirus outbreak. Since Malls and restaurants are being shut down McDonald’s has decided to expand its delivery network to ensure its food is available to customers, both through its own app and through third-party delivery partners.
The company is ensuring safe food by providing riders with sanitizers to sanitise hands before and after each delivery and has instructed them to sanitise delivery bags every two hours of use. All delivery bags for both McDelivery service and third-party delivery partner orders are sealed with tape and the bill is stuck on the back of every bag. The presenter, assembler, packer and runner all use gloves while handling food and delivery packets.
Jumboking Launches Tangy Mexican Burger
Jumboking, western India’s favourite vegetarian burger chain, recently launched the Tangy Mexican Burger across 117 stores. The Tangy Mexican burger features a delicious patty made of Latino greens, cooked chickpeas and black chana. The patty is topped with fresh tomatoes, onion slices and crisp cabbage, and then bathed in a special Mexican bread spread between freshly baked buns. The Tangy Mexican burger is a welcome addition to the other flavours, and a good option to try out this summer. This new offering is a part of the chain’s seasonal product launch calendar for the fourth quarter of the financial year 2019-20. The Mexican twist is priced Rs.60 and is available in Jumboking store in Mumbai, Navi Mumbai, Thane or Pune and also can be ordered online from Swiggy or Zomato in these places.
Dhara Launches the ‘Milled in India” Campaign
Dhara, India’s leading edible oil brand has started an integrated campaign titled ‘Milled in India’ to encourage consumers to use traditional indigenous filtered oils. Through this campaign, Dhara aims to take the consumers back to their legacy as these traditional oils suit the Indian taste palate, style of cooking and cuisines. Many consumers are opting for newer oil variants because of global exposure and evolving preferences. Therefore, the tagline Zara Sa Badlaav Banaye Life Behtar has been chosen to encourage consumers to once again adopt the traditional oils.
Indigenous oils, typically filtered mustard oil, groundnut oil and gingelly oil, have been used in India for generations, and are considered the ideal cooking medium in India. These indigenous oils are best suited for the Indian taste palate. It is also an established fact that with food comes regional preferences, and so does the type of oil. Mustard oil is mostly preferred in the northern and eastern regions, whereas groundnut oil is the preferred oil in the west. ‘Milled in India’ is an integrated campaign initiative of Dhara running across print, OOH, radio, POS, and digital media of communication.
Cross Border Kitchens Adds Irfan Bhai for Food Delivery
Internet backed food and beverage company, Cross Border Kitchens, will now deliver foods made by brand Irfan Bhai. The brand is relished in the city of Nawabs as it offers a range of appetising mix of authentic Lucknowi specialties. The menu has been carefully crafted to provide an authentic and rich experience of Mughlai cuisine. The consumer can relish the delicateness of Galawat, the Makhmali Korma and Paya Nihari or the sumptuousness of biryanis, and the sweetness of sheer.
Irfan Bhai is an authentic Mughlai brand, and a mark of its authenticity is its richness in texture and flavour. Irfan Bhai, promises to increase your love for Lucknowi food and ensure a memorable experience of Mughlai cuisine with ease at your very doorstep. Menu also includes Khichda, a delightful stew of grains and meat in whole spices slow cooked. Paya ki Nihari, is lamb cooked overnight with aromatic potli masala. Other interesting dishes include Mussallam, Aloo ka Salan and Mutton Noor Mahal Biryani. The dessert specialty is the delicate yet rich Shahide Jaam.