Snapshots of Food Industry News
Dabur to launch fizzy drinks with added fruit juice
In keeping with the new trend of fruit-based fizzy drinks, Dabur is all set to roll out its new carbonated drinks called Real VOLO (V Only Live Once). According to the latest regulatory requirements, carbonated juices must have a minimum of 10 percent fruit juice or pulp which is 5 percent for lemon. However, Dabur’s carbonated drinks will contain 20-25 percent fruit juice. The new fizzy beverage is being targeted at youngsters who prefer fizz. For the first time, Dabur will bring out the fizzy drinks in cans which will be of 250ml. In the fruit-based carbonated beverage category, Real VOLO will be competing for market space with Coca Cola’s Fanta Green Mango, and Parle Agro’s Appy Fizz.
Dabur had introduced a fizzy drink in 2011 but discontinued it. The 130-year-old company feels that now the market is ready for fruit-based carbonated drinks and is confident that consumers will accept their differentiated fizzy drinks. Market analysts opine that since Dabur controls more than half the juice market, stepping into the new category of fizz beverages is a natural extension. The company has introduced other range of juices in the last couple of years like Real wellness with 100% Jamun juice, Real Activ Coconut Water and Mausambi. The introduction of Real VOLO seemed logical for the number one fruit juice company especially after the Prime Minister’s directions in this regard.
Vita Milk Booths to be set up in Haryana at IOC petrol pumps
Haryana Dairy Development Cooperative Federation and the Indian Oil Corporation have signed up a Memorandum of Understanding (MoU) to set up Vita milk booths at 1500 IOC petrol pumps to encourage the sale of cow’s milk and other milk products. With this Haryana has become the first state that will provide cow’s milk from the homebred ‘desi’ cow. The milk will first be sold at petrol pumps in Panchkula, Kurukshetra and in nearby Delhi. The government has already set up a 5000-liter milk plant in Kurukshetra for this purpose. ‘Desi’ cow milk will be purchased from the cooperative milk societies in the villages at good prices and will be taken to Kurukshetra plant for processing and packaging. This move will help to promote the rearing of desi cows in the state. The government is also planning to sign this kind of MoU with other companies as well.
Indian food-importing firm sets up a production unit in the UAE
Arab & India Spices (AIS), an Indian owned food importing company, has set up a new food production plant in the UAE with an investment of a little over the US $95 million. The food production unit has been built in Ajman. Managing Director, Harish Kumar Lal Tahiliani says that the new facility is just an extension of the already existing food processing plant at Ajman. AIS began food production in 400 square feet of the facility which has now extended to 400,000 square foot, state of the art facility. Arab & India Spices is a 70-year-old company and is one of the largest to the first source and process pulses and spices in the Gulf countries. It imports a huge range of pulses, lentils, and rice sourced from various parts of the world and holds a record for the largest imports. AIS also has one of the largest food production and processing facilities in the UAE and the new hi-tech plant is just another move to drive its growth in the GCC. The company began operations with milling and grinding and has moved on to processing and packaging of whole spices.
The te-a-me range of tea expands the range to fruit and flower infusion
Te-A-Me from the house of Madhu Jayanti International Limited is a leading tea infusions bag company. Te-A-Me has now expanded its range of fruit and flower infusions with three new flavors, Orange Ginger, Strawberry Cream and Peppermint which aims to appeal to the new generation of tea drinkers. The new range consists of handpicked leaves and is blended with 100% natural ingredients. The range is available in modern envelope packs containing 25 tea bags and is priced at Rs.225 per pack. The new range will be available at most of the supermarket chains, modern retail stores like Nature’s Basket, Le-March, Modern Bazaar, Haiko, Big Bazaar, HyperCity, and leading HORECA outlets in select metros and will also be available online.
The brand has an array of 20 variants across five ranges of teas and infusions – Signature Black Teas, Natural Green Teas, Aromatic Spice Teas, Fruit & Flower Infusions, and Wellness Infusions. The teas are popular with young office goers as they offer relief from work pressure, help soothe the blues and are meant to be drunk for every reason in every season as they contain natural ingredients. The tea bag category in India is growing at 25-30% with a penetration rate of 3% and is valued at Rs.650crore.
Gati Kausar launches first temperature-controlled warehousing facility
Gati Kausar, which is a vertical of Gati Ltd, has announced the launch of its first temperature-controlled warehousing facility near Delhi. The warehouse will serve the needs of various industry sectors like dairy, frozen foods, quick service restaurants, ice creams, confectioneries and fruits, and vegetables. The company has a fleet of 220 refrigerated vehicles which provides logistics services to many popular brands in the country. The state-of-the-art warehousing facility will come up on four acres on the National Highway 8.
The warehouse has been developed with superior technology and quality design elements, in line with ISO 22000 standards. The facility has the capacity for over 5,000 pallets. It has multiple chambers that cater to temperature requirements ranging from -25 to +25 degrees C and will have uninterrupted temperature integrity. It will provide end-to-end, integrated cold chain solutions which include inventory management, packaging solutions, processing and blast freezing, ripening, Full Truck Load (FTL) and Less-than-Truck Load (LTL) refrigerated transportation for line haul & last mile, and customized order management. This new cold storage facility is part of a pan-India network that the company is planning to develop.