Snapshots of Food Industry News
Kwality Ltd set to shift business from B2B to B2C category
Kwality Ltd has cleared the legal hurdle after Graviss Holding withdrew its brand related case against Kwality Ltd on 31 May 2016. The dairy milk player is now keen to carry out its expansion plans. The company will be investing Rs.500 crore to make a strategic shift in its business from B2B to B2C category. They intend to use the investment to roll out a number of high margin value-added dairy products like flavoured milk, variety of cheeses, table butter, etc. Bollywood actor, Akshay Kumar has been signed up to be their brand ambassador so they can get a leg-up in the retail segment.
Kwality Ltd has six processing units in Uttar Pradesh, Rajasthan and Haryana and it sells bulk pouched and tetra packed milk, ghee, curd and skimmed milk powder.
The company is looking to increase the retail sales to 70 percent from the prevalent 30 percent. For this purpose they will increase their production capacity. To transit from B2B to B2C they have also tied up with Ernst & Young as their IT transformational partner.
Yours Food launches Malto energy biscuits
Yours Food Pvt Ltd, a leading FMCG in the eastern part if India, have increased their portfolio, with the launch of Yours Malto energy biscuits. The biscuits have been launched in West Bengal presently and will be available within the next few months in other states. The company says that Yours Malto biscuits will be enjoyed because of their crisp and crunchy texture. The biscuits are likely to be targeted at children who will benefit from the goodness in the energy biscuits. A hundred gram packet of Yours Malto will cost Rs.10 only. The company says that they want to cater to a wider audience and so they have kept the price reasonable and are building a strong retail and modern trade distribution network. The company uses state of the art machinery to manufacture a number of biscuits brands like Cream Cracker. Vanilla Treat, Rusks, Krazy Krackers etc.
Charoen Pokphand Foods of Thailand to enter packaged food business in India
Charoen Pokphand Foods Public Company Limited( CP Foods), the Thailand based agro-industrial conglomerate, has announced that it will enter the packaged food industry in India by setting up a chicken processing plant in Chittoor, Andhra Pradesh. This is a strategic location as Chittoor is close to both Bengaluru and Chennai, two major towns. The company will unveil their portfolio of branded chicken products like CP Frozen Chicken. CP Chilled Chicken, CP easy snacks veg and non-veg and CP Eggs. The packaged food industry in India is estimated to grow to $50 billion by 2017 and the company intends to be a significant part of that growth.
CP Foods is committed to providing nutritious and high quality products and so they are all set to launch “India’s best processing plant” at Chittoor. The company will undertake fully integrated food processing operations in the country. This will involve feed production and farming as well as processing and distribution. CP Foods aims to be a major player in India in the non-veg segment in the next five years. The company has also announced boxing champion, M C Mary Kom as their brand ambassador.
Zomato and Pepsi partner for online ordering
With summer here more than 70 percent of online food orders placed with Zomato have included soft drinks. Therefore, online food ordering platform, Zomato has integrated Pepsi onto the Zomato App so consumers find it easy to add soft drinks to their online orders. Anyone who orders through Zomato will also see the Pepsi icon along with the ‘add’ button in two places that is ‘recommended’ for online ordering and inside the cart as well. Consumers can add as many bottles as they like. Zomato feels that this partnership is big as people open the Zomato App when they are both hungry and thirsty. This way the product is right there and a large number of the audience can easily order something to eat along with something to drink.
Haldiram’s ties up with Freecharge to go digital
About 41 Haldiram outlets in 11 Indian cities have been equipped to make cashless payments through Freecharge. Haldiram is using the digital payment platform Freecharge so customers can easily make swifter and more secure cashless payments. Customers can use their mobile phones to make payments in less than 10 seconds and complete the transaction with a secure On-The-Go-Pin. This will streamline Haldiram’s payment process and they will be able to move away from cash payments.
Freecharge has also partnered with McDonalds, Café Coffee Day and Shopper Stop to get consumers into the habit of making digital payments. Haldiram feel that Freecharge will be a great value proposition for their company and customers. This partnership will also help Freecharge expand their footprint as people from Tier I and II cities will be a part of digital payment ecosystems when they use Freecharge Wallet. Freecharge wallet has over 15 million active users and plans to create a digital payments ecosystem for customers to use for their daily transaction activities.