Snapshots of Food Industry News
Cadbury ‘Bournvita’ biscuits to hit Indian stores soon
After the success of ‘Oreo’ biscuits, confectionery major, Mondelez has launched a second biscuit brand ‘Bournvita’ which will be on the shelves in May. The launch of a new biscuit product has come after five years but it has been specially developed for Indian consumers. Priced at Rs.10 and Rs.25 the ‘Bournvita’ biscuit is targeted at the morning snack time as that is when most biscuits are consumed. The company hopes to get a competitive advantage from its successful Bournvita brand. They would be pleased to see consumers accept it as an extension of the health drink Bournvita which has a legacy that can support the biscuit space. The company is hoping that the biscuits will be accepted both at the price point and product standard and they do not see the biscuits trampling into the health drink space.
Mondelez considers India to be an important market and hopes to make inroads into the Rs.25, 000 crore biscuit space as biscuits likely to continue to be in demand. Besides chocolates, Mondelez has a presence in beverages, gums, candy, and biscuits but it will continue to grow its Indian portfolio with global products. Since India is one of their top 10 priority markets they have also begun an aggressive drive into the Indian rural markets. They feel they have been successful in creating a market in that space too.
Burger King in a mood for quick expansion
Burger King might have been a late entrant into the quick-service restaurant space but they are leaving no stone unturned to become leaders in that market. The fast-food company is working to add another 35 to 40 restaurant outlets across the country. The company made a foray into India only in November 2014 compared to rival McDonald’s entry in 1996. Burger King also faces competition from KFC and Dunkin Donuts’.
Burger King already operates 48 stores in India but their strategy for expansion is to get into tier 2 and 3 cities besides tier I cities. This way they hope to own a huge portfolio of restaurants to become leaders in the QSR space. Burger King opened 10 restaurants in 2014 when they first entered India and added 38 outlets in 2015 and have a presence in most major metros. They aim to continue their presence in these cities but will also foray into new cities to reach maximum customers. To reach more customers they have made innovations in their menus and have brought to India the ‘Angry Whopper’ which is made of buns and spices.
Godrej Nature’s Basket partner with London Dairy for ‘Frozen Desserts Fest’
Godrej Nature’s Basket (GNB) which is a retail destination for fine foods has partnered with London Dairy to host the ‘Frozen Desserts Fest.’ The fest will allow consumers to get a taste of premium ice creams, refreshing sorbet, yogurts, parfaits, and kulfis. To attract customers GNB is also offering discounts on premium ice-cream brands like London Dairy, Magnum, Haagen-Daas and Hokey Pokey. For customers who make a purchase upward of Rs.500 will be able to participate in the
London Dairy Ticket to London contest. GNB has made the fest products available to customers online at www.naturesbasket.co.in and also through nature’s basket android and iPhone application. The fest will be on till May 15, 2016.
Wendy’s opens a new outlet at Cyber Hub Gurgaon
Wendy’s is not only the world’s third-largest burger brand but also provides customers with a high-quality experience in the quick-service restaurant space. With the opening of its 4th outlet in Cyber Hub Gurgaon the burger brand hopes to build its customer base here. The experience includes world-class restaurant design with comfortable seating, music by Coke Studio, digital plasma and projection screens for sports games. Wendy’s entered India in May 2015 and over the next five years hope to expand to around 50 restaurants across the country.
In the QSR space Wendy’s has the widest range of products in India and besides the usual wraps and burgers, it offers Aloo Crunch, Baconator, and Chicken Chipotle as well as salads, Baked Potatoes, French Fries with sea-salt and some scrumptious desserts. Beverages include Arabica coffee, Wendy’s Fruitails besides the popular sodas. Wendy’s USP is fine quality at affordable prices as the menu starts at Rs.39 and customers can enjoy vegetarian and non-vegetarian meals for as little as Rs.99. They also believe in value for money, so for just Rs.69 customers get bigger patties, fresh toppings of cilantro and onions and 300 ml drinks all served at the table on real crockery!
Ghodawat Consumer Products LLP enters the fruit beverage Industry
FMCG, Ghodawat Consumer Products LLP of the Sanjay Ghodawat group has entered the beverage industry with the launch of their fruit drink Frustar. The drink like their other food products is aimed at the masses and will be available in three flavors – Mango, Orange, and Lemon. The drinks contain real fruit juice, and in combination with herbs offers a unique thirst quencher. There is a huge potential for the fruit-based beverages market, which is likely to outpace carbonated beverages because of growing health consciousness among Indian consumers.
Frustar will be available in 250ml, 650ml and 1.2-liter bottles which are not only easy to carry but are ideal for out of home consumption. Frustar is being seen as a path-breaking product in the Indian beverages market as it is a 100 percent Indian product being conceived, crafted and produced in India. It is hoped that the new fruit beverage will also be able to help the local fruit farming sector, with has seen sales drop in recent years. The company feels its strong brand reputation will work as an advantage as GCPL products like Star Chips Star Namkeens, Star Fun Wheels and Star Funtunns are well received by masses in the Indian market. They also have an exclusive range of snack foods under the brand name – ‘PO.’
USHA launches the USHA NutriPress Cold Press Juicer
USHA International Ltd. has launched the next generation cold press juicing technology in India. USHA NutriPress Cold Press Juicer undertakes to extract juices in the most natural way. Juices are extracted at low temperatures so nutrients are retained. High-speed grinding that happens in normal centrifugal juicers has this disadvantage. Besides fruit juices, USHA NutriPress can extract juice from hard vegetables as well as green vegetables. It can also be sued to make delightful frozen desserts, and extract milk from nuts and grains.
USHA has launched the new product based on consumer demand for products that that help to provide them with better health. The USHA NutriPress preserves nutrients, yields a natural flavor and delivers more juice from fruit and vegetables. The product is available in two models; the flagship model comes with 3 filters for different applications and a 75 mm wide full mouth feeding tube. Both the models of USHA NutriPress Cold Press Juicer come with a free recipe book and warranty on the motor. Priced at Rs.27, 990 and Rs.20, 990 the cold press juicers are presently available on Amazon and will be in retail stores by mid-May. Counter-demonstrations and home demos will be launched in metros of Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad and Pune at retail launch.