In a significant stride toward promoting the consumption of millets and fostering healthier dietary habits among India’s youth, the Food Safety and Standards Authority of India (FSSAI) recently launched the ‘Eat Right Creativity Challenge for Millets’ (Shree Anna). This initiative unveiled on World Food Day 2023, serves as a testament to FSSAI’s commitment to enhancing public awareness of millets’ nutritional benefits.
The International Year of Millets (IYOM)
As part of the International Year of Millets (IYOM), the ‘Eat Right Creativity Challenge’ aims to sensitize school children and, by extension, the larger community about the numerous advantages of millet consumption. This initiative is one of several proactive steps taken by FSSAI during the IYOM celebrations.
The ‘Eat Right Creativity Challenge’ is a nationwide competition that comprises various creative activities for students of different age groups. These activities include Poster Making, Rangoli, Slogan Writing, and Essay Writing, each geared towards specific school classes. The central theme for all these competitions is millets and their health benefits.
Regional and National Levels
The competition will be conducted at both regional and national levels, ensuring that the maximum number of students can participate. The purpose is to nurture creativity, spread awareness, and, most importantly, encourage healthy eating habits among the younger generation.
Awards and Prizes
To motivate and reward the participants, FSSAI will provide cash prizes and certificates to the winners. There will be a total of 160 prizes at the regional level and 40 prizes at the national level for each of the four competitions. These incentives will undoubtedly encourage students to actively participate and put forth their best creative efforts.
Registration for the ‘Eat Right Creativity Challenge for Millets’ is currently open, and schools can sign up through the official portal provided by FSSAI. The process is straightforward and user-friendly, enabling schools to get involved with ease.
FSSAI’s Commitment to Health and Nutrition
The ‘Eat Right Creativity Challenge’ is an integral part of FSSAI’s broader ‘Eat Right India’ movement. This movement is designed to harness the creative potential of students and instill healthier dietary habits. The competition encourages schools to create an environment of healthy and safe food and actively engage and educate students about the importance of making nutritious choices.
The Power of Youth
Recognizing that young people can be powerful agents of change, the ‘Eat Right Creativity Challenge for Millets’ stands as a testament to FSSAI’s commitment to promoting health, nutrition, and sustainable dietary practices among India’s youth. By engaging students in creative activities and imparting knowledge about the benefits of millet, FSSAI is sowing the seeds for a healthier, more conscious future generation.
As the ‘Eat Right Creativity Challenge for Millets’ takes center stage, India’s youth have an opportunity to showcase their creativity, learn about the benefits of millets, and play a pivotal role in the promotion of health and nutrition. FSSAI’s unwavering commitment to public health and its proactive measures like this competition underscores its dedication to creating a healthier, more informed India.