In a recent development, the FSSAI has signed a Memorandum of Understanding (MoU) with the Advertising Standard Council of India (ASCI) to address cases of misleading advertisement that pertain to the Food and Beverage industry. The ASCI is a self-regulatory organization established in 1985 and has received much appreciation from government bodies for its role […]
FSSAI lists FBOs who have withdrawn or modified misleading advertisements
On 17 June 2016 the FSSAI published a list regarding withdrawal or modification of misleading advertisements by Food Business Operators (FBOs) after the intervention of the FSSAI. These misleading advertisements have been withdrawn or modified from/in all sources of media. The first name on the list is that of M/S Jivo Wellness Pvt Ltd. The […]
Indian Government to Tackle Misleading Food Advertisements with ASCI
Cut throat competition and the need to stay ahead of the competition are some reasons why companies resort to misleading advertisements. However, the Advertisement Standards Council of India (ASCI) self regulation in advertisement is now said to stall this to some extent. The partnership between the Government of India’s Department of Consumer Affairs (DoCA) and […]