Despite its popularity among the masses in India, the Mithai and Namkeen sector is yet to realise its full potential in terms of branding and outreach. The World Mithai & Namkeen Convention & Expo (WMNC 2020) held in Hyderabad on January 9 and 10, 2020, seeks to offer an international platform to all key market where they can grasp the latest global trends, interact with fellow industry leaders and chart a way for growth and progress for this segment.
The two-day event proved to be a resounding success with participation of over 150 exhibitors and nearly 5,000 delegates and visitors from different parts of the country as well as overseas. Shri Pawan Agarwal, CEO, FSSAI was the chief guest at WMNC 2020, where he released the Mithai Namkeen Magazine.
Speaking at the event, Shri Pawan Agarwal spoke of the growth potential for Mithai and Namkeen Sector 2.0, “The federation can lower sugar and salt, besides increasing hygiene and sanitation in its products. It can adopt RUCO, Hygiene Rating, avoid water wastage as well as use of plastic, and initiate FoSTaC trainings. Avoiding trans-fats can be the growth story for Mithai and Namkeen Sector 2.0.”
The decision to host another edition of the WMNC was driven by the response received by the Indore-edition of the event held last year. This year, the organisers decided to make the event bigger and better – expanding its scale four-fold. Hyderabad was chosen as a venue owing to its prominences in the realm of bakery, snacks, confectionary, Mithai and Namkeen segments in the country.
This convention is a one-of-its-kind program in the world that explores different solutions, innovations and approaches to propel the Mithai and Namkeen industry to new heights. From tech automation to revolutionary packaging techniques and machinery, quality raw materials and ingredients, different aspects of business operations within the industry were discussed to explore new ways to help this popular sector realise its potential.
The Federation of Sweets & Namkeen Manufacturers (FSNM), which is the apex body for the industry and represents that interest of more than 4,000 manufacturers and 200 associations, also emphasised on the need for self-regulation and adopting top of the line manufacturing practices to lend impetus to the sector’s growth.