Snapshots of Food Industry News
Tata Consumer Products to Sell MAP Coffee Business
Tata Consumer Products Ltd (TCPL) has stated that its Australia based step-down subsidiary is selling MAP Coffee Business to the Buccheri Group for 1.25 million Australian dollars or about Rs 6.74 crore. Buccheri Group is a Melbourne-based company engaged in the business of coffee. MAP Coffee was established in 2002 and supplied Australian cafes, restaurants and bars with a range of Italian and locally roasted coffee. It became a part of TCPL in 2014. Earth Rules Pty Ltd, Australia is the step-down subsidiary of TCPL which ran the MAP Coffee Business. After the sale Earth Rules will continue to be a step-down subsidiary of TCPL. Earth Rules has a turnover of 6.23 million Australian dollar and it has contributed 0.31 per cent of consolidated revenues to TCPL as on March 31, 2020.
ABT Launches Health Drink Mirakle
Coimbatore-based ABT Limited has launched a new health drink in Tamil Nadu called Mirakle. The mango flavoured drink is a supplement that contains Vitamin C which is known for its immunity enhancing properties. Mirakle has a higher density of Vitamin C when compared to any other product available at present. Mirakle also contains Liposomes, which are four times more effective than an average IV drip and in addition is 20 times more effective than oral delivery Vitamin-C methods. The drink boosted with enough tools can handle viral or bacterial infections and will aid in managing toxins in the body and other associated diseases. Approved by the Food Safety and Standards Authority of India, the health drink is available in a tetra pack for Rs 50 with sugar and Rs 60 for sugar-free. It is available in Tamil Nadu and consumers can order from online stores Mirakle.life and Healthkart.com.in other parts of the country. Plans of retail distribution across the country are on the anvil.
Subway India Reopens Their Iconic Bengaluru Airport Restaurant
Leading quick service restaurant brand, Subway India has re-opened its iconic restaurant located at Kempegowda International Airport, Bengaluru after remodelling. The restaurant has been very popular with passengers transiting through the airport. The restaurant has also won various awards and is recognised for the highest unit sales worldwide.
The restaurant has been refurbished according to the ‘Fresh Forward’ design, which is a distinctive concept that can help transform and enhance the dining experience. The remodelling included a transformation of the overall décor to give it a fresh and modern appearance. As is the need of the hour, Subway has installed digital menu boards and also offers USB charging ports, and Wi-Fi. The brand has also recreated everything from packaging to how fresh ingredients are displayed.
Heritage Foods Launches Ashwagandha Milk
Heritage Foods has launched another immunity boosting, ready to drink Ashwagandha Milk which is loaded with Ayurveda properties and is free from artificial preservatives. The milk contains herbal extract Withania Somnifera blended with milk. Ashwagandha combined with milk is a centuries old Ayurveda remedy known for a variety of therapeutic activities and is an effective stress buster.
The sterilised homogenised flavoured toned milk has a shelf life of 90 days and needs no refrigeration till it is opened. It can be consumed warm or chilled as preferred, though for better effect drinking warm milk is advisable. Ashwagandha milk will be available at leading modern retail stores, e-commerce platforms, select standalone stores, Heritage Parlours and on Heritage TUCH Application in an attractive 170ml PP bottle priced at Rs 30 per bottle.
‘Grofers Market’ Initiative Offers Entrepreneurs Unique Opportunity
Through its Grofers Market initiative, Grofers is all set to empower aspiring local entrepreneurs by partnering with them for an opportunity to build their own fully branded Grofers Market store in their city. The initiative, will deliver price competitiveness and experience of a supermarket along with the convenience of the neighbourhood Kirana store.
Grofers Market will help local entrepreneurs with increased profitability and technological assistance. In the first phase of the initiative, Grofers has partnered with 15 entrepreneurs in cities like Rohtak, Bhiwani, and Mathura and is planning to expand to 100 cities in the current fiscal.
Since almost 90% of the Indian consumers purchase groceries from neighbourhood stores, the Grofers Market will provide local customers with an experience of a supermarket having a wide range of branded, quality products at unmatched prices. Grofers will also assist local partners with supply and business insights in order to help them scale their business. Further the company will train them for POS handling, customer retention, and data algorithms, which will help in inventory planning. Every store under Grofers Market will range between the sizes of 1000-2000 sq. ft.
The Biryani House to Expand Footprint
The Biryani House will expand its footprint pan-India by opening master kitchens, takeaway and delivery units. In 2015, The Biryani House started their first outlet in Kalyan, Maharashtra, and catered Biryani to locals at a very reasonable price. Now Biryani House intends to expand to major cities of India. They will soon open in Delhi, Gurugram, Noida, Ghaziabad, Varanasi and Lucknow, for which Master Cloud kitchen franchisee has been signed. Each cloud kitchen will be connected with 80-100 franchised outlets.
Biryani House aims to deliver affordable and delicious food with consistent quality to every guest every time they order. Also, customers can choose from a wide variety of Biryanis and relish a different taste and variety. The Dum Biryani is the most well-known and delightful dish popular with all age groups of people. The brand strives to deliver hygienic food which is value for money in the fastest possible time.
FreshToHome Aims for Rs 1,500 Crore Revenue Over Next Twelve Months
FreshToHome (FTH), which sells fresh fish and meat online is eyeing to double its revenue to Rs 1,500 crore over the next 12 months driven by growth across businesses, including ‘FTH Daily’ service. FTH Daily is currently available in Bengaluru, Pune and Hyderabad as a daily service for delivering milk, groceries, fruits, vegetables, bakery items and daily essentials.
The brand had soft-launched FTH Daily as a separate offering a few months ago and already it is seeing about one million orders a month. After providing the service in these three cities they are now planning to expand to other metros shortly. They expect the orders on FTH Daily to scale up to 4-5 million over the next year. In October, FreshToHome had raised about Rs 890.8 crore in funding led by Investment Corporation of Dubai, Investcorp, Ascent Capital, DFC, Allana Group and other investors.
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