In recent years the demand for nutraceuticals, as a food product, is growing very fast. In India alone there are close to a 100 nutraceutical products that are being marketed here. The apex food regulator ‘FSSAI’ has realized that this is a sector that is on the rise and hence a whole set of new […]
Continuing Gloom During Festive Season For Imported Food Products
The Festive season is already knocking at the door but imported foods and beverages continue to be in short supply due to the FSSAI’s guidelines. Food and beverage firms like Lindt chocolates, Cadbury, Mars, Diageo, Ferrero Group, Tata Starbucks Pernod Ricard, Bacardi, William Grant & Sons, Brown – Forman and giants like GlaxoSmithKline Consumer Healthcare […]
Nutraceuticals: Challenges of a Fast Growing Food Segment in India
Presently the main market segment for nutraceuticals in India is based on vitamins and minerals followed by probiotics and omega -3 fatty acids. However, the potential for market penetration is seen, primarily, in preventive health products. Obesity rates in India have increased by 20% and so have cardiovascular death rates. Much of the population is […]
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