Snapshots of Food Industry News
Nestle launches Care grow- breakfast cereal for children
Nestle has launched Care grow which is a ready-to-cook breakfast cereal for growing toddlers. According to industry estimates, the country’s breakfast cereal market is growing at the rate of 22 percent and major food manufacturers want a share of this pie. Though Kellogg’s, Bagrry and PepsiCo are the major players in the cereals market they do not have anything exclusively for toddlers – 2 to 5 years old. Nestle has stepped into this niche with Care grow and hopes to capture the market in this category.
After the Maggi upset last year Nestle is now wading out of the troubled waters and new launches seem to be a good way to push growth in various market niches. Nestle has already rolled out a number of new products under the Maggi brand which is basically aimed at the adults rather than children. a ready-to-drink market is another area where Nestle has launched new products that include Nescafe, Grekyo yogurt and Everyday tea.
American chicken brand Genuine Broaster Chicken reaches India
Genuine Broaster Chicken has launched their first store in Mumbai’s Versova. They have also roped in celebrity chef, Harpal Singh Sokhi to be their brand ambassador to popularise the brand in India. Yellow Tie Hospitality, an India-based food, and beverage franchise management company have introduced the chicken brand to India. Besides being touted as a healthier version of fried chicken the brand’s Chef Harpal, will also add a dash of Indian aroma to the offerings but retain the authentic American flavors.
The company is aiming to open around 25 outlets of Genuine Broaster Chicken by end of 2016 and 70 outlets by end of 2017. Rahul Motwani, Founder of Meera Corporation is the franchise owner of the Versova outlet which has the typical look of the old American neighborhood diner. The diner looks authentic with its rustic vintage furniture, mosaic mirror walls along with a white and brick wall finish, ornamental windows and American Upholstery.
EasyMeat to boost its market presence by acquiring Nonveggies
Pune based, EasyMeat, a delivery start-up, is set to acquire Nonveggies in order to give a push to its market presence. Nonveggies dominates the delivery in western Pune and claims to have a unique customer base of over 1,500 users, out of which 68 percent are repeat customers. Both the companies have not elaborated on the development but it seems it’s going to be an out and out acquisition. EasyMeat said that the Nonveggies team has the market space in western part of Pune while EasyMeat has a presence in central Pune where they have their warehouse. Therefore the acquisition will enable EasyMeat to cover the entire city and get access to a broader customer base.
Nonveggies gets around 1,000 orders a month in western Pune, it also has an additional 300-400 unregistered users and has also tied up with 12 to 15 vendors for the three meat categories that the brand offers. EasyMeat received 45 orders on a daily basis in July. Through the acquisition, the start-up aims to reach 100 orders a day by September 2016.
Hyderabad’s Paradise hopes to open restaurants in 20 top cities
Over the next four years, Paradise, a 60-year-old restaurant chain, hopes to have a larger footprint in India’s top 20 cities. Paradise already has nine restaurants in Hyderabad, six in Bengaluru and one in Chennai. Next week Paradise will be open an outlet in Visakhapatnam which will be the first in Andhra Pradesh. They also plan to open another restaurant in Bengaluru at Whitefield in the near future. The company is looking to first cover southern Indian states before venturing into the west and finally northern India. All proposed stores will be Paradise’s own outlets.
Paradise believes there is a lot of potentials for the restaurant to become a national and even an international brand. There is a great demand for Hyderabad’s authentic dum biryani across the country. The name Paradise is synonymous with Hyderabadi biryani and that is the reason that Paradise wishes customers to have the exact experience that would replicate the one in Hyderabad. They are also trying to build and develop kebabs into another strong product brand. The restaurant was a participant at India’s biggest kebab festival ‘Paradise hot n juicy kebab festival’ where they offered 16 new varieties of chicken, mutton, fish and prawn kebabs including some new vegetarian varieties.
Paper Boat’s Aamras and Anar now in 500ml TPA cartons
Paper Boat’s Aamras and Anar are now available in 500ml Tetra Prisma Aseptic (TPA) cartons with reseal-able screw-on cap – StreamCap. The packs are priced at Rs.55 and Rs.75 respectively and will be available at modern retail stores across the country. The TPA cartons have a ‘gulp-from’ and ‘pour-from’ drinking convenience made easy with the flexibility in the screw cap model. The pack is octagonal in shape and since it is paper-based it is fully recyclable.
While the Doy pack has been the biggest contributor to Paper Boat’s identity the 500ml pack has resulted from consumer feedback as they desired a bigger volume pack. The 500ml project took one year to be launched with help from Tetra Pack. The new pack with the reseal-able StreamCap makes it possible for the drinks to become shareable and also provides consumers a superior drinking experience from a modern and distinctive pack. The new packaging is also likely to increase the brand’s appeal.
Appointments
Deepak Iyer becomes Mondelēz International’s India Managing Director
Mondelēz International has announced the appointment of Deepak Iyer as Managing Director of Mondelez India Foods Pvt Ltd. He will also be part of the Asia Pacific Leadership Team. Iyer has over twenty years of management experience spanning sales, marketing, R&D, franchise management and general management. He also comes with extensive experience in the FMCG space in India as he has worked with Wrigley India and PepsiCo Inc. Iyer will be reporting directly to EVP & President, Asia Pacific, Mondelēz International, Maurizio Brusadelli.
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