Snapshots of Food Industry News
PepsiCo to Launch Spiced Papadam
Taking inspiration from hand-made and home dried papad culture PepsiCo India has launched its papadam under the Lay’s brand in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala. PepsiCo’s strategy is to identify everyday meal occasions according to regions and come up with a product that compliments the existing tastes. PepsiCo’s believes, their papadam will help them connect some more with Indian consumers.
The company has been innovating formats and variants under its Lay’s brand and has been transforming its snack portfolio. PepsiCo is the second largest snack brand in the country after Haldiram but its leadership is mainly in the South as compared to North India. The southern region has a preference for papadam or appalam that complements their lunch of rice and rasam. North Indians have begun to show a preference for Indian namkeens over the westernised chips, PepsiCo sees this as a strategy to crack the Indian namkeen snack market.
Swiggy Launches App for Homestyle Meals
Food delivery platform Swiggy has launched their “Swiggy Daily”app. The app will enable consumers to have access to simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors.Through the app the users will be able to schedule their meals in advance or opt for a daily, weekly or monthly subscription.Presently the app has been launched for Gurugram but the service will later expand to Bengaluru and Mumbai.
‘Swiggy Daily’ has been launched to cater to the high demand for simple home-cooked meals. The app aims to provide an affordable, long-term solution for daily food needs. The app can list over 30 options for each meal and provide options from organised vendors like Homely, Lunchly, Fig, iDabba and Caloriesmart, tiffin services like Dial a Mealand home chefs like Sumita’s Food Planet, Mrs. Ahmed’s Kitchen and Shachi Jain.‘Swiggy Daily’ food subscription service will offer their platform to these food service providers and help solve the key issues of discovery as most vendors operate as independent meal providers.
ZappFresh Forays into Tricity
ZappFresh, India’s first fully-integrated fresh meat brand, has launched its operations in Tricity comprising Chandigarh, Mohali and Panchkula. With this launch, ZappFresh now has a direct footprint in eight cities across India which also includes Delhi, Gurugram, Noida, Faridabad, Ghaziabad. ZappFresh has a farm-to-fork modeland it has changed the way India buys meat and has become the leader in the fresh meat category.ZappFresh has been able to successfully create a new category of on-demand, standardized fresh meat. After the Tricity launch, ZappFresh aims to further expand to new cities in FY 19-20.
ZappFresh’s unique fully integrated sourcing and delivery supply chain offers consumers a consistent and superior experience. Most consumers prefer highest quality and relatively healthy food combined with factors like on time delivery and trouble-free technology and a steady supply chain. Now for the first time, Tricity consumers will also be able to deliver world-class fresh meat through a simple app or web interface with a single click. The FSSAI compliant brand has also been able to trains farmers to desist from using antibiotics on livestock feed. The company has also created a safe slaughtering and processing ecosystem for meats.
Amazon expands Pantry to 110 Indian cities
To drive growth through the grocery category, E-commerce major Amazonhas expanded its ‘Pantry’ service to over 110 cities in the country. The service was available in 40 cities last year and now Amazon has added another 70 cities and towns since Amazon Pantry has become quite popular with consumers even in smaller cities.
Through Amazon Pantry, customers get access to about 5,000 products from over 500 brands in categories like staples, household supplies, personal care, and others. In select cities like Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Pune, it allows customers to choose time slots to schedule order deliveries.Amazon is betting heavily on the grocery segment as people are becoming comfortable buying even milk and bread online. The e-grocery market is projected to witness a strong growth over the next few years in India.
Ferns N Petals Launches Packaged Mineral Water
Ferns N Petals Pvt Ltd has launched ‘FNP Water’ and entered the packaged mineral water market.FNP Water contains various minerals like salts and sulphur compounds as well as higher level of TDS (Total Dissolved Solids) content, which is safer and makes the water more delicious. FNP Water is available inseveral recyclable variants, including 1 litre, 500 ml, 250 ml, and 100 ml PET bottles.FNP Water’s Quality Standards are at par with France and audited by DANONE (French Certification Agency), NSF (National Sanitation Foundation) and BIS (Bureau of Indian Standards).
With the launch of FNP Water, Ferns N Petals now offers a complete F&B solution to South Delhi wedding venues along with their catering services ‘U Kitchen’. As of now, FNP Water is available at its venues and FNP Flowers & Cakes outlets. At a later date the company is likely to introduce FNP Water in the market with the tagline ‘Drink Pure’.
Gaia Launches Whey Protein
Gaia, a leading health and wellness brand, has launched Whey Protein under its specialised line Gaia Sport.Gaia Sport Whey Protein is power-packed with high-quality whey protein especially sourced from the US. Seen as a complete solution for muscles, the advanced formula whey protein has a huge range of essential amino acids needed for the body. The product helps increase muscle strength, enhances muscle building, and helps build stamina and endurance. Gaia Protein Whey Protein has been created for use by for body builders, athletes, fitness enthusiasts, or anyone looking for protein intake in their diet.Priced at Rs 2300, Gaia Sport Whey Protein is available in 1 kg jar and comes in Irish Chocolate flavour.