Snapshots of Food Industry News
Coke to Enhance Local and Ethnic Beverage Portfolio
Coca Cola India is planning to localise beverages and also enhance its ethnic drinks’ portfolio. The company has manufacturing operations in almost all states where it employs local people. In the same way their supply chain is spread in all parts of the country. Coca Cola India sources ingredients from the country and manufactures all products here too. It is getting ready to become a hyper-local brand as it has decided to advance localisation and develop an ethnic portfolio for the various regions.
Keeping with this objective the company recently introduced Vio spiced buttermilk and Minute Maid Nutriforce. The beverage company has also increased the use of local language to market their products and Bengal is the state first state where the entire portfolio and marketing initiatives are in Bengali language including for brands like Coke, Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and Minute Maid.
Mother Dairy Launches ‘Rocket’ an Ice-cream Chocolate
Mother Dairy has introduced an entirely new category, ice-cream chocolate under the ‘Rocket’ brand. The product will be available in two flavours French vanilla and Belgian chocolate. They have also created a brand mascot called Neila which is in keeping with the company’s colour blue. Mother Dairy has created this new category ice cream – chocolates for consumers who look forward to something new.
Ice-cream-chocolate is being targeted at teens and pre-teens and so the ice-cream chocolate is extra tasty, extra chocolatey and offers a rich mouthful with a delectable taste. The product will be available at an affordable price of Rs 20. The brand mascot has also been created to engage and excite the imagination of youngsters. The Rocket brand has a cute galactic alien called Neila, so youngsters can relate to it.
Burger Singh Forays into Gujarat and Punjab
Burger Singh, the Indianized burger chain, is on the look-out for interested entrepreneurs in Gujarat and Punjab for franchise deals. Currently, the burger chain has 35+ outlets across India with another20 franchises under fit-outs in cities like Lucknow, Jaipur, Nagpur, Ahmedabad, Surat, Delhi NCR, and Chandigarh. By 2021 the company aims to increase their outlets to 45 in Ahmedabad, Surat, Vadodara and Rajkot and 12 outlets in Chandigarh, Ludhiana, Jalandhar, Pathankot and other tier-3 cities in the region.
Burger King is presently offering franchise options only in the cloud kitchen model,which will be focused on home deliveries. They have closed one deal in Ahmedabad, and a master franchise deal in Surat for three cloud kitchens. For Gujarat, the brand has decided to come up with a wider variety of veg variants and will also operate some outlets that will be purely vegetarian.The HQ in Gurgaon will undertake the management for all the Gujarat outlets. The company’s USP is the Indian twist in the taste of the burgers which has won over consumers and so the company aims to take their burgers to as many cities as possible.
Swiggy Integrates Home Delivery Service Scootsy to its Platform
Swiggy has integrated its premium on-demand delivery platform Scootsy as well as its restaurant partners within the Swiggy platform. Swiggy acquired Scootsy in 2018 for discerning customers in the upscale south Mumbai areas. The restaurants that have thus been onboarded after the integration are Yauatcha & Hakkasan of KA Hospitality, The Table, Masque, Royal China and Four Seasons Hotel along with gourmet storeFoodHall.
These restaurant partners that are now integrated to the Swiggy platform will be able to reach a five times larger consumer base. The premium services will not only be able to home-deliver to a much wider audience, but the delivery range has also been extended up to 10 kilometres. The integration has been a well thought out process made after understanding the niche consumer and their interest in premium offerings and experiences.
Momo King Launches Cloud Kitchens Across Delhi NCR
Momo King, an authentic Himalayan Momo joint, has reassessed its business plan according to the new normal in the restaurant space. The coronavirus pandemic has changed consumer behaviour and instead of stepping out for meals consumers prefer home deliveries. This is why several restaurants have adopted a delivery-only model. This QSR, is the fastest growing and it has stepped up and adapted to the changed situation by initiating its cloud kitchen model to cater to its delivery-only approach.
Momo King has now signed five cloud kitchens and will soon start its operations to deliver its delectable momos across Delhi NCR by the end of July. The brand plans to expand further by launching over 20-25 cloud kitchens by the year-end. Besides focusing its energies on cloud-kitchens the brand has also trained its staff on COVID-19 safety measures including kitchen hygiene and is encouraging contactless and safe food delivery according to government guidelines.
Food Delivery Start-up MOPP Raises Angel Funding
MOPP Foods PvtLtd is a QSR and food delivery platform that operates the brand Mad Over Parathas & Pakodas. The brand has been able to raise angel funding led by Rahul Singh, Founder & CEO, The Beer Café. Founded in 2019, the Gurugram based start-up currently operates three outlets here and is looking to expand into Delhi NCR in the next six months and to other tier I cities in the coming 12 months. MOPP plans to invest over Rs 50 crore over the next three years with over 100 operational outlets.It took nine months of research before Mad Over Parathas & Pakodas was started.
The company states that they have reinvented the popular pakoda recipe to ensure that they are not oily and remain crispy. Their Parathas, on the other hand, are available in classic, non-veg, fusion, healthy and dessert variations. The menu is curated by Chef Sagar Bajaj, who is one of India’s well-known chefs and a Culinary Advisor of the company. Hygienically prepared pakoras and parathas, which were reasonably priced are not available in Indian eateries, except at expensive restaurants and those available at roadside vendors might not be hygienically prepared. MOPP was started to fill this gapMOPP has been fully operational through the COVID-19 lockdown period delivering hygienic food to its patrons. Every order is delivered with a hygiene kit that includes a sanitizer, dry tissue, wet tissue and cutlery.