Snapshots of Food Industry News
StoreSe New Delivery Platform Launches in Delhi NCR
StoreSe.in is a new grocery delivery platform that has launched its services in the Delhi NCR recently. StoreSe has seen huge demand from other major cities after their successful launch in Bengaluru and Delhi NCR is the first region outside Bengaluru, they have launched in. Consumers across Delhi NCR region can now order essentials and groceries from trusted retail brands such as Vishal MegaMart, Modern Bazaar, Metro Cash & Carry, MORE & others. StoreSe assures guaranteed delivery within 24 hours along with best prices. StoreSe has an extensive product catalogue of more than 5000 items featuring groceries, fruits and vegetables, snacks, personal care, dairy, beverages and other household essentials.
To use StoreSe, you can visit StoreSe.in, select your location, choose the items from the product catalogue and pay for theorder. Once a nearby store receives the order, they are allowed a maximum of 24 hours to keep the entire order ready. The payment by customers is made online. By deeply integrating with the UltraPOS platform, StoreSe ensures high fulfilment rates as it has partnered with cab drivers via leading cab aggregators to ensure smooth and quick deliveries.In the next few weeksStoreSe will expand into other cities such as Hyderabad, Jaipur, Pune, Mumbai and a few tier-2 cities.
Marico Launches Veggie Clean
Marico Ltd has announced its foray into the vegetable and fruit hygiene category with the launch of Veggie Clean. Veggie Clean has been created to strengthen the country’s fight against the Covid-19 pandemic. Marico has addressed the industry gap with this newest innovation Veggie Clean which can be used to clean fruits and vegetables. It is a 100 percent safe mix of unique ingredients that will remove all the germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables without leaving any residue, aftertaste or smell.
Personal and domestic hygiene is becoming top priority for consumers after the COVID-19 pandemic. At the same time consumption habits are also evolving as consumers want complete sanitation of fresh produce which presently is limited to only rinsing with water. Veggie Clean as the name suggests is an innovative solution for cleaning fruits and vegetables. Made with ingredients derived from natural sources, the solution does not contain any harmful preservative, is soap-free, chlorine-free and alcohol-free. It can be used to clean all kinds of vegetables and fruits except mushrooms. The product will be available across modern and e-commerce channels in two SKUs – 200 ml and 400 ml for Rs 149 and Rs 289 respectively.
Ghost Kitchens India Enters Joint Venture Kludio, Bangladesh
Ghost Kitchens, one of the fastest growing cloud kitchens in India has now entered a Joint Venture (JV) with Kludio, Bangladesh, which is the fastest growing cloud kitchen in that country. This is a first JV in cloud kitchen space and will give both the companies, strategic partnership to take a market leader position. The JV will currently be for knowledge and infrastructure sharing for both brands for food trends across the Indian sub-continent. Both companies cumulatively plan to deploy about US$ 6 million in their respective businesses.
Since its inception in May 2019, Ghost Kitchens now has 210 internet restaurants and 18 homegrown brands. The JV will enable both brands to license their existing brands in each other’s countries. This will help the companies to expand their brands with an established operator who understands the cloud kitchens business. They have also agreed to co-invest to develop a common technology platform and data analytics infrastructure which will be used by both companies.Besides this, both the companies will also sign an understanding of collaboration and consolidation synergies in future. The companies will leverage the JV to cut down on capital and operational expenses in the thin margin cloud kitchens business.
Some Marriott Hotels in India Ready to Home Deliver Through Swiggy
Amid the COVID-19 disruptions, 20 Marriott International hotels in India are ready to offer home delivery of food as part of an agreement with Swiggy. The delivery service, known as ‘Marriott on Wheels’ will be available in several cities including Bengaluru, Kolkata, Chandigarh, Delhi, Chennai, Hyderabad, Agra, Pune, Mumbai, Coimbatore and Goa.This facility will extend to additional cities, as more hotels join the service provider. Marriott believes they will have to adapt to the new aspects of approaching the hospitality business and adopt new ideas and create new experiences that are meaningful, valuable and convenient forcustomers. Swiggy will execute ‘no-contact’ deliveries on prepaid orders. The delivery will be left at the doorstep rather than an in-person exchange.
Vinod Cookware to Boost Online Presence post COVID-19
With an aim to embrace behavioural shifts that COVID-19 has introduced, Vinod Cookware, one of the largest cookware brands in India, aims to strengthen its existing online presence.The company aims to use technology to develop an omnichannel business model that cantransition the offline activity into online. The brand plans to convergetheir offline and online stores operations. They have been working to introduce new shopping experiences to consumers and greater virtualization. They also intend to improve their own e-commerce website.Vinod Cookware will also employ AI/ML tools that shall automate communication with customers and establish supply chain resilience. Presently Vinod Cookware has shut its manufacturing units, amid coronavirus fear and government guidelines.
Coffeeza Introduces Flavoured Gourmet Coffee Capsules
Coffeeza recently launched its flavoured gourmet coffee capsules, ‘chocolate’ and ‘hazelnut’, which are the in-demand flavours. Coffee capsules will keep the coffee grounds fresh for as long as 24 months unlike ground coffee, which loses its freshness and aroma within a few days. So far, the gourmet coffee experience in India has been all about sipping your hot beverage in a boutique café or buying coffee grounds from a store.The product range comprises of Italian and Belgian coffee in the form of capsules and best quality coffee machines.
The brand aims to pave a modern way for people to prepare and consume great-tasting, premium coffee in India.With their special one-time investment coffee machine, the company is all set to give its customers the experience of a gourmet coffee within seconds.
The coffee capsules can be used in the coffee machine, coffee lovers will be able to enjoygreat-tasting barista-style coffee such as espresso, lungo, cappuccino, americano and more in a matter of seconds, in the comfort of their home or office.