Snapshots of Food Industry News
Tata to Acquire PepsiCo’s stake in JV NourishCo Beverages
Tata Consumer Products Ltd (TCPL) will acquire the stake of PeopsiCo in their joint venture NourishCo Beverages. The move is an attempt by Tata Group to widen its portfolio in the food and beverage space. NourishCo operates in the healthy hydration space and has brands like Himalayan mineral water, Tata Gluco Plus and Tata Water Plus. These brands are now ready to be deployed in a wider scale as value added refreshing beverages.
NourishCo was formed in 2010 as a 50:50 joint venture between Tata Global Beverages (now TCPL) and PepsiCo India. The acquisition has been made after much deliberation and is likely to bring greater focus to the NourishCo business. Over the years, NourishCo has built a capable team and a network of distributors, co-packers and vendors thanks to partnership with PepsiCo which helped lay a strong foundation. TCPL will now look to scale up the capabilities and create a differentiated position in the liquid beverage segment.
Flipkart Partners with Vishal Mega Mart for Essential Home Deliveries
Flipkart is now partnering with retail store chain Vishal Mega Mart for the home delivery of essential items through a safe supply chain in 26 cities. A Vishal Mega Mart Essentials store has been created on the Flipkart platform so consumers can order essential products like atta, rice, oil, pulses, beverages, soap, toothpaste. Consumers can order from more than 365 Vishal Mega Mart stores and Flipkart will home deliver as per the government guidelines across all zones, except containment zones.
Once a consumer places an order through the Flipkart app, the delivery executives will collect the products from the nearest Vishal store and deliver it at the customer’s doorstep.
The 26 cities where Flipkart will deliver are: Bengaluru, Hyderabad, Kolkata, NCR -Delhi, Gurgaon, Ghaziabad, Noida, Faridabad, Patna, Goa, Guwahati, Amritsar, Jalandhar, Jaipur, Bareilly, Varanasi, Lucknow, Kanpur, Aligarh, Dehradun, Indore, Bhopal, Gwalior, Raipur, Bilaspur and Bhubaneswar.It will be further scaled to over 240 cities in the coming weeks.
Del Monte Enters the Health and Wellness Space
Del Monte has entered the health and wellness space with their recent launch of a cholesterol-reducing fruit juice. The 100 percent mixed fruit juice with Reducol is called Del MonteHeart Smart. Reducol is a natural plant-based ingredient that is clinically proven to reduce cholesterol in 8 weeks. They also have Del Monte’s ACE, which is also a 100 percent mixed fruit juice but is fortified with Vitamins A, C, E and is rich in anti-oxidants that will help to boost immunity. Both the products have a shelf life of 12 months.
The juices will be available online only on Amazon initially but will subsequentlybe available across all leading supermarkets on e-commerce portals across top cities including Delhi-NCR, Mumbai and Bengaluru. Del Monte hopes to create a new benchmark in this segment especially as Del Monte Heart Smart with Reducol will be India’s first juice that will help lower cholesterol. The company will focus on other products to help customers improve their health.
Bonn Group Launches Herb & Seeds Bread to Build Immunity
Several food companies have launched products that will help to boost immunity as that is the demand after the COVID -19 pandemic. Keeping in tune with the times the Bonn Group of Industries, under its NU Health range, has launched their Herb & Seeds bread that contains immunity booster ingredients. The bread contains ingredients like turmeric, black pepper, oregano, sunflower seeds and pumpkin seeds. Turmeric helps in regulating the immune system and quick healing. Oregano contains compounds like carvacrol and thymol that help boost the immune system, black pepper has antioxidant properties, pumpkin seeds are a rich source of Omega-6 fatty acids and sunflower seeds contain selenium which controls cell damage.
While there is still no cure for COVID-19, a lot of health experts are saying that a strong immune system could help, because predominantly Corona virus is affecting those whose immunity is compromised. Since bread is consumed on a regular basis, adding immunity booster ingredients would help consumers boost their immunity. This new range of bread will be available in entire North India. The company has been maintaining round-the-clock sanitisation programme of plants, crates, offices and vehicles and ensuring social distancing and checking of temperature through infra-red thermometers every day of all the staff arriving for work so the workers and consumers are all safe.
ZFW Hospitality Launches Cloud Kitchen Brand Biryani Street in Delhi and Gurugram
ZFW Hospitality Pvt Ltd, which operates the Biryani Street brand has launched 11 cloud kitchen outlets across South Delhi and Gurugram because of COVID-19 pandemic. Biryani Street cloud kitchens have been launched with an aim to serve a hygienically prepared and safely delivered biryani meal. Their cloud kitchen concept Biryani Street follows the 100 percent contactless preparation methodology. The staff members of their central kitchen facility never come into direct contact with the ingredients that go into the dishes with bare hands. All food containers are sanitized and carefully packed before dispatch.
ZFW currently has 24 Internet restaurants across 13 cloud kitchens in NCR and has serviced over 3,00,000 delivery orders since inception. The brand plans to spread out in all the pin-codes across NCR with 50+ stores by the end of this year. Going forward, ZFW would expand to various geographies across India and aim at achieving the 500+ cloud kitchen outlets milestone within three years. The company is also building a robust tech-enabled platform to manage the operations of all its cloud kitchens and internet restaurants seamlessly.
Tata Tea Chakra Gold Launches a Drive to Help Tea Shops in Tamil Nadu
Tata Tea Chakra Gold, a popular tea brand in Tamil Nadu, has launched campaign #OruTeaSollunga to help tea shops financially. With the spread of COVID-19 pandemic, the once popular tea shops are facing an uncertain future. The campaign will help to raise interim funds for the selected hot tea shops to build back their livelihoods. Tamil Nadu’s tea kadais are a favourite destination for people to get a refreshing cup of tea but now they are facing stressful times. Tata Tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well.
The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop anna in these difficult times. People can pay a nominal sum of Rs 10, which is the cost of one cup of tea, through their digital wallet. The amount collected will be sent as donation to these tea shop workers. As part of this initiative, Tata Tea Chakra Gold is donating payments for more than two lakh cups of tea, each cup worth Rs 10. Anyone who wishes to help can enter the UPI ID [email protected] into any payment app and donate payment for one cup of tea or as many as they like. The initiative went live on May 18, 2020 and will be in action till June 18, 2020.