Snapshots of Food Industry News
ITC’s Fabelle Launches FMCG Chocolate Bars
In 2018 ITC Ltd’s brand Fabelle, entered the FMCG chocolate segment with Fabelle Choco Deck and Fabelle Soft Centres. The brand known for its luxury chocolates has now launched Fabelle Choco Deck Milk and Ruby Chocolate to delight chocolate connoisseurs. The chocolate bars have been created to deliver one-of-a-kind chocolate experience for Indian consumers and set trends with distinguished chocolate offerings. The product will be available across the cities of Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata.
Fabelle Choco Deck Milk and Ruby Chocolate has a layer of ruby chocolate between two layers of milk chocolate. This brings together the mild fruity taste of ruby chocolate and the rich sweet taste of milk chocolate. In addition, the chocolate contains almonds and crisps, which give it a crunchy texture that goes well with the smooth milk chocolate. Ruby is the fourth type of chocolate after the existing dark, milk and white chocolate. Fabelle Choco Deck Milk and Ruby Chocolate draws its uniqueness from the flavour of ruby chocolate, which has been a worldwide sensation since it was created. Fabelle Choco Deck Milk and Ruby Chocolate will be available in two SKUs (stock-keeping units). The 55g chocolate pack is priced at Rs 85 and a 121.5g pack is priced at Rs 200.
Kurkure Launches Gazab Golmaal and Herapheri Hungama
Kurkure has launched two new flavours – Gazab Golmaal and Herapheri Hungama – through a unique television commercial (TVC) featuring Bollywood actor Akshay Kumar. The launch of the new flavours comes on the back of the brand’s constant drive to innovate and introduce distinct yet delicious flavours for every palate across India. Being one of the most popular snacks enjoyed by the entire family, Kurkure has always aimed to add a quirky spark to their products and to their innovative storytelling. Therefore Akshay Kumar, who has recently been announced as the face of the brand, is seen trying to decode the masalas of the new flavours in a never-seen-before, triple role in the film.
Gazab Golmaal and Herapheri Hungama have an element of mystery as the ingredients used will puzzle the taste-buds of consumers and will keep them wondering about them. The brand is sure that the launch of the new flavours will go down well with the consumers. The added zest and fun from Akshay will keep them in good humour and they will enjoy unmatched quirky masti with every munch of the new flavours. Kurkure Gazab Golmaal and Herapheri Hungama flavours are available for a limited time period at Rs 5 and Rs 10 across traditional retail outlets as well as e-commerce platforms.
Badal inaugurates India Pavilion at Gulfood 2020 in Dubai
Minister for Food Processing Industries Harsimrat Kaur Badal inaugurated the India Pavilion at 25th edition of Gulfood, which is being held in Dubai till 20 February, 2020. She was impressed with the display put forward by APEDA and the members in the Indian Pavilion. APEDA is participating with over 100 exporters at Gulfood. While interacting with the Indian exhibitors, she urged them to make use of the platform of Gulfood 2020 to facilitate tie-ups with foreign investors to accelerate the exports of food products from India. At the one-on-one meeting held with companies involved in the food business in the UAE, a proposal to explore the possibility of setting up a marketing fund to support the launch Indian products in the UAE supermarkets was discussed. During discussions with the India-UAE Food security corridor project representative, Badal proposed that existing MoFPI-supported infrastructure may be utilised to give a head-start to the project.
Currently, the UAE is the third-largest trading partner, with bilateral trade reaching $59.909 in 2018-19 with food items being one of the major Indian exports to the UAE. While India is rich in production of food grains, fruits, vegetables and milk, it lacks in processing infrastructure. The UA, on the other hand, has surplus funds and technology available to create such facilities, but lacks in availability of raw material. Thus, a partnership between India and the UAE can ensure food security for the Gulf nation in the times to come. She exhorted investors from across the globe, and the UAE to avail the benefits of the schemes of MoFPI to set up new enterprises in India.
Milkbasket Expects 40 Percent Revenue from Private Labels
Grocery delivery firm Milkbasket is looking to bring in private labels across categories like dairy, bakery and fresh produce. The company has been ‘experimenting’ with private labels and has seen a good response to these products. Private labels are already contributing 20-22 percent of revenues and the company expects to double this and get to about 40 percent by the end of the year.
Since the past one year, Milkbasket has been trying private labels across categories like eggs, pulses, whole spices and dry fruits. They are planning to create five separate brand lines for dairy, bakeries, food, non-food and fresh produce. The sourcing of these items is already underway and brand name and other details will be formalised in the first half of the year. The company has achieved an overall gross margin of 20 percent for the business, with margins being higher in Gurugram but lower in cities like Hyderabad, where they have just started. By December 2020, the company expects its average revenue run rate to be upwards of Rs 710 crore.
California-based Applebee to Enter India in 2020
American diner Applebee’s will enter India in 2020 and is scheduled to open its first restaurant in Bengaluru later in the year. The company will also launch an additional nine Applebee’s restaurants over the next seven years in India. Rohit Malhotra and Jayaprakash Mutharayappa of Dine Brands International Franchisees are bringing the Californian chain to India through a franchisee format. Dine Brands International is a publicly-traded food and beverage company while Applebee’s is known for its chain of grill bars and pancake joints.
Applebee’s feels that as one of the fastest growing economies, India can become an important market for growth for them. They are sure that the Indian guests are likely to enjoy their local as well as Western tastes as they have hand-made to order menu items and signature cocktail bar. Dine Brand International is Applebee’s newest international franchise though Dine Brands International has about 3652 restaurants in 19 countries.
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