Snapshots of Food Industry News
Veeba Launches ‘Earthmade Organix’
Veeba has entered the huge Indian Organic Food industry with its brand ‘Earthmade Organix’. Under this brand, Veeba will make certified organic products including organic hummus, which will be accessible via a D2C approach. Currently, Earthmade Organix, services customers in Delhi/NCR and Mumbai via its D2C channel, modern trade outlets and leading e-commerce partners like Milk basket.
Earthmade Organix wishes to step into the existing need gap, felt by millennials who want accessible, honest and certified organic products. Earthmade Organix hopes to bridge this gap with responsibly sourced ingredients, transparency and doorstep delivery. Other offerings include a delectable range of chemical preservative-free dips and a unique range of salsa made with the finest ingredient offerings.
Wagh Bakri Tea Group Launches Instant Tea
Wagh Bakri Tea Group has launched two Instant Tea in two variants – Wagh Bakri Instant Express Tea and Wagh Bakri Instant Saffron Tea. Wagh Bakri already has instant premix range of flavours like Masala, Elaichi, Ginger and Lemongrass and the two new variants will strengthen this range of instant teas. The two new variants are also available with the ‘no sugar’ option.
Wagh Bakri instant tea is targeted at frequent travellers who want a homelike tea feel even when away from home. All you need is hot water as the instant tea formula already contains milk solids, tea and sugar. Just pour the premix in a cup, add hot water and your tea is ready. Wagh Bakri has launched the Instant Express tea for those people who enjoy their tea for its natural flavour. The new variants are therefore, based on strong consumer demand and will serve as an organic expansion to the category.
Godrej Yummiez Expands Heat-and-Eat Range
Godrej Tyson Foods Ltd has expanded its heat-and-eat portfolio of products, by introducing new variants of Paratha and Gravy. The new range includes frozen whole-wheat-based Lachha and Tawa Paratha, which comes with a shelf life of nine months. The brand has also introduced two of the most loved and popular traditional gravy foods Butter Chicken and Chicken Tikka Masala. The nutritionally rich and tasty gravies come in a microwavable tray, which makes them easy to consume.
With this launch Godrej Yummiez has delivered to consumers the taste and experience of a fine-dine restaurant in the convenience of their home. The brand will also be including more such popular Indian cuisine options in this category. The company has kept both health and taste in mind and has ensured the highest quality standards in taste, hygiene and health. All products are frozen with the individually quick-frozen technology or IFQ. With IQF there is a minimal formation of ice crystals which helps keep its texture until first defrost
Apis India Enters Healthy Breakfast Cereal Category
Apis India, one of the leaders in the organised honey trade market in India has now forayed into the breakfast cereals category with the launch of cornflakes and choco flakes. Cornflakes are packed with minerals, vitamins, dietary fibre, proteins and carbohydrates which are all essential for healthy living. Choco flakes not only keep the body energised but also keeps you full for a longer period. The products have been launched keeping in mind the trend for consuming healthy food.
The Apis cornflakes and choco flakes have been developed after extensive consumer research. Cornflakes are available in a 30gm pack that are priced at Rs 10 and a 500gm pack that is priced at Rs 199, with an ongoing inaugural offer of Rs 100 per pack. Choco flakes are available in a 26gm pack priced at Rs 10 and 250gm pack priced at Rs 99. Both the products will be available across all ecommerce platforms like modern and all retails outlets.
Hill Zill Wines Launches Arkä – Premium Honey Mead Brand
Hill Zill Wines Pvt Ltd., the manufacturers of Fruzzanté, a sparkling alcoholic beverage, has now launched its premium honey mead brand called Arkä. Mead is an alcoholic drink made of fermented honey and water. Wildflower honey, rose, and jamun berries are integrated into this ancient concoction to make this dessert mead. Mead has been mentioned in ancient scriptures dating back to 100 BC. The company is focusing on creating drinks for people who wish to enjoy good experiential drinking. These premium meads make a perfect dessert for a special occasion.
‘Arkä’ means ‘extract’ in Sanskrit and so the company has given the premium beverage this name as it is made by extracting honey from bee hives which is then fermented. The three flavours of Arkä currently available include Honey, Rose, and Jamun. The mead making follows a natural process till it is commercially bottled. The company also uses specialised corking which is carbon negative with micro-oxygenation which helps age the mead. ‘Arkä’ is available in Maharashtra and will soon be launched in Goa and Karnataka. The premium range is priced at Rs 1,050 for a 375 ml bottle of Honey and Jamun and Rs 1,095 for Rose.
Ruchi Soya to Set-up Palm Oil Plantations in North-East
Baba Ramdev’s Patanjali Group-led Ruchi Soya has plans to set-up palm oil plantations in Assam, Tripura and other North-Eastern states. The Patanjali Group has already done field surveys for the palm oil plantations which will be set up through contracts. They will also guarantee farmers a buy-back by Ruchi Soya’s processing plants which are to be established in those states. The plantations would be set-up after Ruchi Soya, which is in the process of raising funds from investors, gets over its debts with the proceeds of a share sale.
Presently, India has patches of palm oil plantations in Maharashtra, Kerala, Karnataka, Tamil Nadu, Assam, Tripura, West Bengal, Andamans, Gujarat, Goa and Andhra. The government is also seriously looking at oil palm as being important to India’s edible oil security. It is, therefore, aggressively pushing for increased cultivation under the special programme on Oil Palm Area Expansion (OPAE). Rs 300 crore have been allocated for OPAE to expand oil palm cultivation in 12 states including those in the North-East over five years.
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